SEO Manager

Our Mission & Values:

At Drata, we help companies earn and keep the trust of their users, customers, partners, and prospects. We’re the proof layer that shows great companies deserve the trust they aim to build.

We live our values every day. Built on Trust means consistency is everything. Act with Integrity by always doing the right thing. Being Customer-Obsessed keeps the people we serve at the center of our work. Competitive Fire drives us to push ourselves harder than anyone else. Diversity brings unique perspectives that lead to better solutions. Automation First ensures we save time and money by making efficiency a priority.

Our Culture & Work Style 🚀

At Drata, we’re not just building software - we’re building a mindset. Everything we do springs from:

• Be a Driver (Owner‑Operator Mentality): Own your work. Improve relentlessly. Deliver results.

• Move at Drata Speed (Precision & Velocity): Fast decisions. Quick learning. Immediate impact.

• Stay Mission-Driven (Customer‑Obsessed): Challenge assumptions. Deliver value. Stay hungry.

We pair that high-velocity culture with a thoughtful hybrid model because we believe flexibility and collaboration both matter. That’s why in the Bay we come together in-office Tuesday through Thursday our high‑impact collaboration days where teams align, strategize, and innovate. Mondays and Fridays are flexible, giving you space for focused work, balance, and autonomy.

If you thrive when you’re empowered, energized, and working with smart, mission-driven people where you’ll feel at home here.

Why Join The Drata Team?

The best way to understand the Driver’s Mindset is to see it in action. We’re an award-winning, mission-driven team of 600+ people worldwide, united by a culture that values trust, speed, and continuous growth.

• See the Speed: Watch our CEO, Adam Markowitz, discuss the hyper-growth journey, from $0 to $100M ARR in just four years

• Hear the Voice of the Team: Explore our "Life at Drata" page for employee testimonials on our collaborative and the growth opportunities available.

• Experience the Impact: See why we are consistently recognized on Fortune's Best Workplaces lists.

• Connect with Us on Socials: LinkedIn - follow us for company updates, employee stories, and career news.

Job Summary:

We’re looking for an SEO Manager to build and scale Drata’s content-driven organic growth engine. This is a critical role responsible for defining and executing our SEO strategy to drive visibility, authority, and conversion across the buyer journey.

You’ll partner closely with content, brand, and web teams to ensure every piece of content—blogs, guides, reports, videos, web pages, and more—is discoverable, data-driven, and optimized for performance across both traditional and AI-driven search. Reporting into the Sr. Director of Corporate Marketing, you’ll sit at the intersection of content strategy and growth marketing, helping position Drata as the category leader in Trust Management and security automation.

What you’ll do:

• Own Drata’s SEO strategy and roadmap with a focus on content optimization, organic acquisition, and long-term authority building.

• Lead initiatives in Answer Engine Optimization (AEO) to ensure Drata content appears in featured snippets, People Also Ask, and AI-generated responses across search engines.

• Build and execute Generative Engine Optimization (GEO) strategies to enhance Drata’s presence in AI-powered search experiences like Google SGE, ChatGPT, and Perplexity, focusing on structured data, content clarity, and source authority.

• Develop and manage keyword and topic strategies aligned to audience intent, buyer stage, campaign priorities, and business goals.

• Partner with the content marketing team to guide SEO-informed ideation, briefing, and editorial planning.

• Optimize on-page elements—including metadata, headers, internal linking, and content structure—to improve visibility and engagement.

• Collaborate with the web and design teams to ensure all digital content is user-focused, mobile-friendly, and aligned with SEO best practices.

• Conduct regular content and site audits to identify opportunities for optimization, pruning, or repurposing based on performance data.

• Develop content schemas, structured data, and entity-based SEO strategies that strengthen Drata’s topical authority.

• Define KPIs to measure visibility, engagement, and conversion performance.

• Create and maintain dashboards and performance reports, sharing insights to guide ongoing content and SEO decisions.

• Stay ahead of emerging search and AI trends to proactively adapt strategy for evolving SERP and generative environments.

• Partner cross-functionally with product marketing, demand generation, and communications to ensure SEO integration across all initiatives.

• Evangelize SEO, AEO, and GEO best practices across the marketing team and broader organization.

What you’ll bring:

• 5+ years of experience in SEO, with a strong focus on content strategy and organic growth in B2B SaaS or cybersecurity.

• Demonstrated success driving measurable increases in organic traffic, rankings, and conversions through content-led SEO initiatives.

• Expertise in keyword research, content architecture, entity optimization, link acquisition, and on-page SEO best practices.

• Working knowledge of AEO and GEO, including schema markup, structured data, and strategies for AI-driven search visibility.

• Proficiency with SEO and analytics tools such as Google Analytics, Search Console, SEMrush, Ahrefs, Clearscope, or MarketMuse.

• Experience collaborating with writers, editors, and designers to create high-performing, discoverable content.

• Experience building domain and page authority through digital PR, partnership outreach, and backlink acquisition in competitive B2B SaaS industries

• Strong analytical and storytelling skills—able to turn insights into clear recommendations and business impact.

• Excellent project management and cross-functional collaboration skills.

• Passion for the evolving world of search and for helping audiences discover trustworthy, high-quality content in an AI-driven ecosystem.

How we support you:
At Drata, our people are our strongest advantage—and we prove it with support that exceeds industry standards. Our total rewards package is designed to power your well-being, accelerate your growth, and keep your work-life balance thriving.

Explore how we invest in your Life at Drata.

• Shared Success: We provide stock equity to ensure that as the company grows, you share directly in that success. Equity gives every employee a sense of ownership and the opportunity to celebrate our wins together—because your contributions don’t just support our progress; they help drive our collective success.

• Health & Wellness: Up to 100% employer-paid premiums for medical, dental, and vision coverage for employees and their dependents, along with comprehensive wellness benefits and healthcare concierge services designed to support your needs beyond traditional insurance.

• Financial Well-being: A comprehensive suite of financial benefits, including a 401(k) plan, company-paid life and disability insurance, tax-advantaged spending accounts, and a range of discounted voluntary offerings to help you customize and strengthen your overall financial position.

• Family Support: Up to 16 weeks of paid parental leave (after six months of employment), along with a robust suite of family-support resources. Employees also receive access to Kindbody fertility and family-building benefits and dedicated leave specialists who help guide you through the entire process.

• Growth & Development: Generous annual stipends for both professional and personal development, empowering you to invest in your continued growth. You’ll also have access to a wide range of internal learning opportunities, ensuring you can build new skills, deepen your expertise, and advance your career with confidence.

• Time Off & Flexibility: We believe that to do your best work, you should get the time you need for rest, rejuvenation and recovery. Drata offers a flexible vacation policy, paid holidays, and other perks to recharge.

This role will receive a competitive base salary, benefits, and stock, typically in the form of Restricted Stock Units (RSUs). The applicable salary range for this role is: $110,500 - $136,500, subject to change.

A variety of factors are considered when determining someone’s leveling and compensation–including a candidate’s professional background and experience. This range may be modified in the future and final offer amounts may vary from the amounts listed above.