Top Remote Marketing Jobs in Madison, WI

Own product marketing for a portfolio of B2B SaaS products, including positioning, messaging, market strategy, full-funnel demand programs, product launches, sales and partner enablement, and customer expansion initiatives. Translate technical capabilities into compelling value propositions, lead cross-functional go-to-market execution, use customer and competitive intelligence to guide decisions, and measure impact across pipeline, trials, conversion, adoption, and revenue. Apply AI tools to improve product marketing efficiency and scale.

Lead Marketing / Public Relations Intern will own marketing and PR initiatives, collaborate with founders on branding, analyze market trends, manage campaigns, and use Google Workspace, HubSpot, and Framer. Opportunity to grow into a full-time leadership role at an eCommerce-focused AI startup.

Own and build the full growth marketing function for a B2B software company. Develop strategy, KPIs, account-based marketing, events, pipeline channels, brand presence, and customer acquisition programs. Manage a substantial marketing budget and funnel economics from acquisition cost through return on spend and revenue contribution. Partner with sales and executives on enterprise sales cycles while initially working as a hands-on individual contributor with potential for broader marketing leadership.

Execute B2B demand-generation campaigns: build and optimize paid search and paid social, create LinkedIn audiences, perform keyword research, report pipeline metrics, prepare QBR decks, and collaborate on quarterly client plans.

Lead MagicSchool’s paid and organic acquisition strategy for B2C teachers and B2B schools and districts. Manage multi-million-dollar budgets across search, social, display, website conversion, lifecycle, and email marketing. Oversee agencies, contractors, web developers, reporting, campaign optimization, and a small team while partnering with Sales, Product, and Customer Success to drive signups, adoption, leads, pipeline, activation, and retention.

Leads Nokia’s strategic partner marketing agenda, focusing on AI, cloud, and connectivity partnerships. Develops joint go-to-market strategies, narratives, governance, and measurable growth plans with major ecosystem partners. Builds senior stakeholder relationships, aligns marketing with sales, product, strategy, and business teams, and leads a high-performing global partner marketing team.

Owns the growth strategy and go-to-market system for High School Partnerships. Develops market assessments, prioritizes states and customer opportunities, partners with Sales, creates localized growth plays, analyzes market and customer intelligence, and leads cross-functional marketing initiatives. The role also establishes testing, measurement, planning, and learning processes to scale successful strategies and improve commercial impact.

Own clinic communications, customer case studies, engagement programs, pet-parent educational content, partner resources, and scalable content processes. Collaborate with Product, Customer Success, Growth, sales, veterinary experts, and external partners to create and distribute content across products and marketing channels. Manage video production, vendors, budgets, editorial workflows, and performance measurement while strengthening Vetcove’s brand presence.

Leads DeVry University's web product, UX, SEO, AI discovery, CRO, and digital experience strategy. Owns the website roadmap, modernization, experimentation, personalization, analytics, accessibility, CMS evolution, and conversion performance. Partners with Marketing, IT, Enrollment, Analytics, Content, and Academic teams to improve organic growth, engagement, discoverability, and enrollment outcomes. Builds high-performing teams, manages agencies, defines KPIs, and presents business impact to executives.

Manages marketing automation campaigns, workflows, lead nurturing, CRM data governance, segmentation, lead scoring, integrations, and performance reporting. Administers Pardot, Braze, and Salesforce; troubleshoots campaign and deliverability issues; maintains data hygiene and documentation; builds dashboards; and collaborates with technical teams on integrations and platform enhancements.

Owns PMI’s portfolio-wide product marketing strategy and go-to-market operating rhythm. Leads positioning, messaging, launch prioritization, content strategy, market education, competitive intelligence, regional activation, and commercialization readiness. Manages a four-person product marketing and GTM operations team while aligning product, content, sales, web, delivery, partner, legal, and regional stakeholders. Builds scalable PMM systems, integrated GTM plans, executive narratives, and measurable commercial outcomes across PMI’s product portfolio.

Supports growth marketing through social media content creation, short-form video, copywriting, conference and event coordination, brand partnerships, performance reporting, AI tool experimentation, research, and administrative organization.

Leads global paid media and performance marketing strategy across digital, television, audio, social, and third-party channels. Oversees a $13M+ budget, donor acquisition and retention, attribution, testing, audience segmentation, campaign optimization, and social media programs across more than 100 accounts. Builds multi-year growth strategies, manages external partners, collaborates cross-functionally, and leads a growing marketing team.

Leads global web marketing strategy, governance, content frameworks, platform optimization, accessibility, performance, analytics, and conversion effectiveness. Manages web marketing staff, agencies, vendors, budgets, and website lifecycles while partnering with communications, brand, fundraising, advocacy, and international teams. Oversees emerging AI discovery practices, ensures authoritative and accessible content, and provides strategic guidance to senior leadership. The role is fully remote in the United States, with Eastern Time availability and occasional work outside standard hours.

Supports integrated trade marketing planning and execution across retail channels. Responsibilities include developing and maintaining planograms, optimizing product placement, coordinating product launches and promotions, creating sell-in materials and marketing collateral, managing customer events, and collaborating with Marketing, Sales, Supply Chain, Product, Trade, and Creative teams to improve category performance and represent customer needs.

Creates and manages marketing collateral, editorial calendars, content workflows, asset libraries, and governance processes. Translates technical and clinical information into clear marketing materials, partners with product and clinical marketing teams, supports campaigns, applies AI-assisted workflows, quality-checks content, and monitors performance to identify content gaps.

Supports insurance agents and marketing departments by promoting product portfolios, developing marketing plans, providing product and technical training, recruiting and servicing agents, monitoring compliance and sales requirements, managing agent rosters and contact records, and assisting with special projects. The role handles high-volume agent communications, provides coaching, supports contracting and certification processes, and helps agents adopt SMS technology and enrollment tools.

Analyzes employee benefits insurance markets, develops client RFPs and proposals, solicits and evaluates carrier bids, negotiates rates and plan designs, and recommends competitive benefit solutions. Advises clients and internal teams on strategic alternatives, participates in presentations, maintains carrier relationships and market knowledge, supports benefits communication processes, and mentors colleagues.

Develops and optimizes multichannel demand generation campaigns across email, paid media, SEO, webinars, events, and social media. Owns lead capture, nurture workflows, lifecycle automation, campaign analytics, reporting, and data quality. Partners with Business Development and creative teams to improve lead quality and pipeline growth, while monitoring market trends and supporting Account-Based Marketing initiatives.

Own end-to-end B2B marketing strategy, demand generation, brand positioning, events, measurement, budget, and team/vendor management. Build campaigns that generate qualified demos, pipeline, and revenue while improving website conversion, attribution, and customer experience. Lead a small team and external resources, partner with sales and product, and report marketing performance to executives.

Develop and execute multi-channel B2B marketing programs for Corporate Banking. Partner with regional leaders and growth strategists to create prospect engagement strategies, briefs, and customer-centered experiences. Lead integrated campaign execution, manage budgets, analyze performance, and drive continuous improvement through testing and retrospectives. The role requires financial services marketing expertise, marketing technology familiarity, strong communication, project management, and analytics skills.

Own the full marketing function across brand, demand generation, lifecycle, and product marketing. Build an AI-native marketing operating model, scale qualified pipeline generation for SMB and mid-market segments, develop marketing leaders, define brand and category strategy, and partner with Sales and RevOps on go-to-market alignment, launches, messaging, enablement, and revenue accountability.

Implement and optimize cross-channel marketing campaigns using Braze and data warehouse integrations. Build complex journey flows, dynamic templates (Liquid), audience segmentation, and QA campaigns. Collaborate with marketing and engineering to validate data, ensure compliance (SMS/email), and scale personalized lifecycle messaging.

Own lifecycle marketing strategy and execution across email, SMS, direct mail, landing pages, and employer channels. Build and optimize member journeys from awareness through retention, manage segmentation and personalization, run experiments, measure campaign performance, ensure compliant communications, and coordinate client launches and external partners. Translate complex healthcare topics into clear member communications while collaborating cross-functionally to improve activation, engagement, conversion, and retention.

Leads digital fundraising and Advancement marketing strategy for higher education clients. Partners with business development, creative, analytics, and delivery teams to design integrated campaigns across paid media and emerging channels. Advises institutions on donor acquisition, alumni engagement, campaign communications, segmentation, messaging, and digital donor journeys. Develops proposals, presentations, training, thought leadership, and strategic frameworks while advising senior leaders and shaping EAB’s market offerings.