Marketing Analytics Manager

EMPOWER OVERVIEW
Empower is shaking up an outdated financial system by providing real opportunity for our customers: the opportunity to get the cash they need, to access fair credit, and to change their financial story. Today, we're helping millions of people find financial security through machine learning models that evaluate creditworthiness using a more inclusive lens and mobile-first products: Cash Advance, Thrive line of credit, and Petal credit cards. Tomorrow? Creating even more financial paths for our customers (and their wallets) to succeed.
This year, Empower ranked #65 on Inc. 5000's Fastest-Growing Private Companies list - our third year in a row cracking the top 100 - and was named by Forbes as one of the 25 Next Billion-Dollar Startups for 2024. Empower was also featured by Forbes on America's Best Startup Employers list in 2023, and our Thrive line of credit product was named by Fast Company as one of 2022's Next Big Things in Tech.
Empower is backed by Sequoia Capital, Blisce, and Icon Ventures. Ready to grow your impact and accelerate your career? Take a look at our open roles - we can't wait to meet you.
THE EMPOWER WAY
Great Expectations: We come up with bold, audacious goals for ourselves and go all out for impact
Owner Mindset: We give every employee latitude to act independently, make smart choices, and move the business forward
Spirited Debate: We love skeptics and seek counter opinions to challenge our personal assumptions and expand our view
Customer Obsession: We listen to understand, empathize, and create a memorable, rewarding experience for our community
Inclusive Collaboration: We believe diverse teams make the best decisions, and we strive to give diverse voices a seat at the table
No Jerks Allowed: We value our relationships and take the time to build trust and connection and communicate respectfully
WHAT EMPOWER OFFERS
Competitive salary
Generous equity package
Full healthcare benefits
Technology expense reimbursement
Work from anywhere
JOB DESCRIPTION
Empower is seeking a dynamic Business Analytics Manager to join our team and play a pivotal role in measuring, attributing, and deploying a multi million monthly advertising budget more efficiently and profitably. The ideal candidate is passionate about using data and analytics to drive business growth and help customers improve their financial situations. They will also need to partner across marketing, credit, product, and tech teams to develop strategies and solutions that drive value for Empower and our customers. The right person for this role is someone who shines while solving complex problems and is comfortable with a wide variety of technical tools.
Travel for company offsites is expected at a minimum 2 times a year.
RESPONSIBILITIES

• Analyze campaign and channel level marketing performance
• Analyze and monitor attribution data to drive cross-functional insights
• Design tests to measure effectiveness of new strategies and budget allocations where data is limited or non-existent
• Influence marketing budget allocation based on customer data and business intuition
• Explore and implement cutting edge marketing technologies to improve attribution by channel Create automated systems to monitor business performance
• Work closely with our BI team to improve data and data quality used for analytics

QUALIFICATIONS

• B.S. degree in engineering, business, finance, computer science or mathematics
• 3+ years experience in data analytics or credit risk management
• Experience designing tests Strong SQL and Python abilities
• Highly fungible to pick up new tools and analytical methods
• Comfort working with a variety of cross functional partners in tech, product, credit, and business
• Strong and structured approach to problem solving and ability to use of frameworks to communicate complex topics in an effective manner

PREFERRED QUALIFICATIONS

• At least one year at a bank or FinTech working in credit/marketing analytics
• Experience with SKAN and attribution data

At Empower, we hire for people that push themselves to understand others and seek out ways to challenge their personal assumptions. Our hope is that by fostering such an environment, we strengthen our business and relationships by putting people first. We are committed to building a diverse, inclusive, and equitable workspace where everyone (regardless of age, education, ethnicity, gender, sexual orientation, or any personal characteristics) feels like they belong. Even if your experience doesn't exactly match up to our job description, you should feel empowered to apply regardless!