Top Brand Manager Jobs

Manage licensing and brand-owner relationships, identify business development opportunities, develop licensing programs, support deal negotiations, oversee product development, and create sales tools. Analyze market trends, forecasts, royalties, and performance reports while coordinating cross-functional stakeholders, maintaining licensing operations, and managing day-to-day program activities across food and beverage brand portfolios.

Leads shopper marketing, retail activation, experiential events, professional engagement, and OTC innovation launch execution. Partners with Sales, Trade Marketing, agencies, and cross-functional teams to drive trial, adoption, retailer execution, brand growth, and commercialization. Supports consumer, social, influencer, and UGC marketing while tracking sales, share, trial, media effectiveness, and ROI. Develops business cases for new OTC products and ensures successful market launches.

Leads Munchkin’s Feeding category marketing strategy across Formula, Cups, Mealtime, and Bottles. Owns the annual business plan, category growth, positioning, integrated campaigns, innovation commercialization, omnichannel retail execution, social and influencer marketing, investment optimization, and agency leadership. Manages one direct report and leads cross-functional teams across product innovation, sales, commerce, insights, creative, and agencies, with accountability for commercial performance and brand growth.

Manages a technology partner brand across sales, finance, procurement, product, and marketing teams. Drives revenue, profitability, market awareness, go-to-market strategy, pricing, promotions, partner relationships, product launches, reporting, and quarterly business reviews. Serves as the subject matter expert for the partner’s product line, communicates performance and financial results, supports sales enablement and content development, forecasts sales volumes, and facilitates relevant certifications.

Supports leadership and management of consumer brands through brand planning, P&L and budget management, marketing program execution, product development, consumer research, market analysis, ecommerce optimization, social strategy, and retailer partnerships. Collaborates with agencies, vendors, sales, category management, and cross-functional teams to deliver brand growth and meet short- and long-term objectives.

Owns the U.S. retail private-label potato portfolio while supporting branded products. Responsibilities include developing brand and portfolio strategies, analyzing consumer and category insights, managing budgets and profitability, supporting innovation and commercialization, coordinating customer marketing programs, and leading cross-functional initiatives to drive growth, market share, and profitability.

Owns brand identity, sports sponsorships, major partnerships, organic social media, and brand governance for US and Canadian teams. Responsibilities include managing sponsorship relationships and ROI, activating partnerships and events, supporting Canadian marketing needs, executing social strategy and community engagement, enforcing brand guidelines, coordinating with designers and Corporate Communications, and improving brand processes and performance.

The Associate Brand Manager will support growth strategies, business planning, innovation, product launches, integrated marketing campaigns, retailer execution, portfolio optimization, demand forecasting, and business analytics for the Hand Sanitizing & Skincare business. The role analyzes performance, consumer insights, competitive trends, and financial results while coordinating cross-functional teams across Sales, Finance, Supply Chain, R&D, Creative, and eCommerce.

Supports brand growth for Hand Sanitizing and Skincare through business analysis, category strategy, product innovation, launches, integrated marketing, retail execution, forecasting, and cross-functional project coordination. The role analyzes performance, consumer insights, competitive activity, and financial results while partnering with Sales, Supply Chain, Finance, R&D, Creative, and eCommerce teams. It also contributes to packaging, positioning, claims, communications, demand planning, and business reviews.

Manages the Cup Noodles brand and sub-brands by developing marketing strategies, analyzing consumer and syndicated market data, managing budgets and P&Ls, and leading innovation and product commercialization. The role coordinates cross-functional teams and external agencies, oversees brand communications, supports business planning, and coaches junior team members to achieve volume and profit objectives.

Supports brand strategy and execution for a bagged tea portfolio by analyzing consumer, retail, category, and market data; identifying growth opportunities; managing budgets, packaging updates, campaigns, sampling programs, and cross-functional projects; and partnering with Sales, Shopper Marketing, R&D, agencies, and communications teams. Serves as a brand advocate and business analyst while contributing to planning, reporting, creative development, and project execution.

Lead Prego’s brand growth strategy, portfolio planning, consumer and category insights, omnichannel and retailer activation, innovation commercialization, communications, and business performance management. The role translates market and consumer data into growth recommendations, manages cross-functional projects, supports annual and integrated business planning, and influences stakeholders across Marketing, Sales, Finance, Innovation, R&D, and agency teams.

Leads go-to-market strategy and launch execution for Hero beauty initiatives, from positioning and creative direction through retail activation and performance evaluation. Partners with Innovation, Creative, Sales, Digital, Communications, Finance, and Legal to develop campaigns, narratives, retail and DTC strategies, and activation roadmaps. Uses consumer insights, cultural trends, budget management, ROI analysis, and cross-functional leadership to drive brand growth and commercial success.

Own the strategic direction, positioning, voice, and consistency of the company’s private-label and retail brands. Develop brand guidelines, customer personas, narratives, and creative strategy while partnering with leadership, marketing, product development, creative teams, and external agencies. Oversee customer-facing content across digital, print, packaging, advertising, social, email, and web channels. Ensure brand integrity, guide creative execution, and align product concepts and storytelling with target customers and business goals.

Own commercial marketing strategy and business performance for a key consumer brand category. Lead product launch and renovation plans, messaging, creative development, media and promotion tracking, retailer sell-in materials, competitive intelligence, Nielsen category mapping, market analysis, and cross-functional business reviews. Partner with Finance, Sales, E-commerce, Media, Creative, Operations, and R&D to achieve revenue, margin, and growth objectives.

Leads demand creation strategy and omnichannel campaign activation for Kimberly-Clark brands across Target channels. Manages paid search, display, social, CRM, in-store marketing, agency relationships, budgets, creative development, performance analysis, forecasts, and stakeholder communication. Builds relationships with Target, supports joint business planning, and drives traffic, conversion, sales, share, and profit objectives. Requires collaboration across Brand, Media, Sales, Insights, and Category teams, with 10% travel.

Manages supplier brand relationships and develops strategies to grow beverage brands, expand distribution, execute promotions, and strengthen retail presence. Responsibilities include sales team collaboration, pricing and profitability analysis, budgeting, forecasting, retail execution, product training, presentations, and supplier communication. The role requires beverage industry knowledge, relationship-building, analytical, negotiation, and organizational skills, along with travel, a valid driver’s license, reliable transportation, and the ability to obtain a liquor salesperson permit.

Supports brand strategy and profitable growth for a beer portfolio by developing marketing plans, analyzing brand performance, managing social and advertising programs, coordinating promotions and events, and partnering with cross-functional teams and agencies. The role also oversees product and packaging initiatives, local market execution, and day-to-day brand budgets and forecasts.

Develop and execute marketing strategies for SlimFast, manage brand performance, partner cross-functionally, and lead a collaborative marketing team.

Own US marketing strategy and annual brand plans for Carlsberg and 1664 Blanc. Translate global brand direction into localized positioning, campaigns, channel plans, and activation across media, digital, social, experiential, and trade marketing. Manage agencies, budgets, ROI, consumer insights, distributor relationships, and performance reporting while aligning US execution with the global Carlsberg team.

Lead global brand strategy and end-to-end campaign planning for VALORANT across PC, console, and mobile platforms. Develop strategic briefs, guide creative execution, coordinate matrixed regional and cross-functional teams, manage budgets, establish KPIs, analyze campaign performance, and shape full-year publishing roadmaps for live-service, esports, and platform initiatives.

Support brand strategy, integrated marketing, media-to-cart activation, portfolio management, commercialization, forecasting, and budget oversight. Analyze consumer, sales, market, and competitive data to identify growth opportunities and optimize campaigns. Collaborate with creative agencies and cross-functional teams across design, finance, supply chain, sales, and marketing to build brand equity, manage product assortments, and execute omnichannel initiatives.

Lead GitLab’s talent brand strategy and employer value proposition across the candidate journey. Develop integrated recruitment marketing campaigns, editorial content, recruiter resources, events, and scalable content systems. Partner with Talent Acquisition, Marketing, Communications, and business leaders to support hiring priorities and improve candidate experiences. Use performance data, audience insights, feedback, and market trends to evaluate campaigns, guide priorities, and increase candidate engagement and conversion.

The Talent Brand Manager will shape GitLab’s employer brand through recruitment marketing, storytelling, campaigns, and candidate education. Responsibilities include translating the employer value proposition into messaging, creating cross-channel campaigns and team-member stories, improving candidate journey touchpoints, analyzing funnel and engagement metrics, and partnering with Talent Acquisition and cross-functional stakeholders. The role also manages projects and external partners while improving talent brand processes, reporting, and operations in a fully remote environment.

Develop and implement public relations programs, identify story opportunities, build media relationships, write press materials, manage press tours and events, lead concurrent projects, and represent senior leaders with the media.