Brand Manager

Now in its third generation of Feld family leadership, Feld Entertainment is the worldwide leader in bringing spectacular sports and live entertainment to audiences around the globe. We do this through investing passion, innovation, and meticulous attention to detail in everything we do. Now is your chance to join our talented team that delivers unparalleled leadership and creative content to entertain the world.

The Brand Marketing Team develops and influences brand and consumer strategies across the business portfolio to maximize brand value, franchises, and customer relationships for the short and long term. This role works with teams across the company as well as agencies and external partners.

The Brand Manager contributes to the development and refinement of the brand’s creative campaign and messaging to attract potential consumers across digital and traditional advertising channels. This position also plays a key role in the management and development across the franchise through cross-functional collaboration and strong internal and external relationships.

The role of Brand Manager is integral to the Ringling Bros. and Barnum & Bailey® brand, contributing to franchise growth and revenue generation by developing brand-building strategies that result in efficient and effective marketing programs to drive awareness and engagement and encourage purchases.

Essential Job Functions

• Support efforts to develop marketing plans and advertising campaigns that enhance brand image and maximize revenue.
• Serve as brand steward and ambassador, providing internal and external partners guidance and direction on brand voice, positioning, and relevance to ensure alignment with brand standards.
• Develop creative briefs/inputs for marketing campaigns, including advertising, social, digital, relationship marketing, and sponsorship assets. Then route, review, and approve creative assets as needed.
• Work collaboratively with internal and external partners in identifying campaign insights that enable brand differentiation and offer a competitive edge in the market.
• Manage the Ringling marketing budgets, provide a monthly update, create quarterly and year-end spending/accrual reports, and maintain a record of all estimates and invoices.
• Take part in research efforts to capture and evaluate relevant changing consumer behaviors. Share learnings and apply insights to everyday business.
• Keep up to date on industry best practices and emerging strategies/trends to keep brand marketing relevant through compelling creative and messaging.

Job Qualifications

• Bachelor’s degree with an emphasis in marketing, communications, advertising, or a related field.
• 5+ years’ experience in brand marketing and/or advertising.
• Experience in an entertainment-related category, marketing to families and/or children is a plus, but not required.
• Proficient in Microsoft Office: PowerPoint, Word, Excel, and Outlook. Candidate should be able to quickly learn new programs as needed for the role.
• Self-starter with strong project management skills. Capable of organizing and executing quality work, while maintaining deadlines.
• Candidate should inspire trust through open communication, adaptability, effective organizational skills, and personal accountability.
• Strong business acumen, excellent oral and written communication, and project management skills, with experience working both independently as well as in a team-oriented, collaborative environment.
• Ability to think creatively while being results-driven.

Given the touring nature of Feld Entertainment’s business, COVID vaccination is strongly encouraged for successful candidates.

Feld Entertainment®, family owned and operated, is the worldwide leader in producing and presenting live touring family entertainment experiences that bring people together and uplift the human spirit. Properties include Ringling Bros. and Barnum & Bailey®, Monster Jam®, Disney On Ice, Monster Energy AMA Supercross, and the SuperMotocross World Championship. Across the brand portfolio, Feld Entertainment has entertained millions of families in more than 80 countries and on six continents. Visit feldentertainment.com for more information.

To the extent international touring personnel are visiting a jurisdiction that requires vaccination, proof of vaccination in accordance with the relevant international law should be submitted directly to either the Tour Manager or to Human Resources at least six weeks prior to the start of the tour. The Company will maintain all information regarding vaccination status as confidential in accordance with applicable laws. The Company cannot guarantee employment for any Associate who is unable to satisfy foreign entry requirements. Mitigation Guidelines for touring employees will remain in effect until further notice as do applicable venue, local, state and/or international requirements, rules, regulations and/or laws, if any.

Feld Entertainment is proud to be an Equal Opportunity Employer and a Drug Free Workplace. We are committed to providing an inclusive environment for our employees, customers, and partners worldwide. We celebrate diversity and encourage our profoundly talented workforce to express themselves proudly. Our successful business model requires different perspectives and voices so that we can create the incredible live shows we put on. Come join us and help us light up the world.