Finding the right place to grow your career isn’t (over) easy, so we’re here to help by sharing a few reasons why the grass is greener at Vital Farms. We think you’ll appreciate our focus on Conscious Capitalism, which drives business decisions that benefit all our stakeholders (leading to even better business results). You might be drawn to our innovative approach and refusal to settle for the “way things have always been done.” Or you could find it exciting to grow your skills while working for an industry-leading brand. Whether you’re into our values, our brand, or our egg-cellent puns, we hope you’ll join our Crew and help us change the world 108 square feet at a time!
At Vital Farms, we are proud of our incredible stakeholders, and the diversity they represent from all areas and communities in which we operate and serve. We view this as a source of strength for us and your job is to help us make it even better.
Your Role:
This Associate Brand Manager role will report into a Senior Brand Manager and is an integral member of the marketing team, responsible for helping execute the brand strategy to continue driving tremendous growth nationally for Vital Farms. This role requires a self-motivated person who can operate at the intersection of business portfolio management, product commercialization, and integrated marketing communications.
What You'll Do:
Integrated Marketing Communications:
- Support implementation of integrated marketing communications plans across paid, owned and earned media in collaboration with Portfolio, PR/Communications and external agency partners
- Develop briefs for awareness-focused initiatives to build the Vital Farms brand
- Generate, consolidate and deliver constructive feedback to key stakeholders to ensure campaigns and message meet brand and business objectives
- Partner with agency teams to develop and execute paid media and creative strategies across multiple stakeholder groups
- Demonstrate knowledge of consumer and category insights in planning and execution of strategies to ensure alignment with business objectives
Product Management and Business Fundamentals:
- Ongoing management and reporting of the comprehensive marketing budget
- Analyze and provide actionable insights from media and consumption reporting, including assessments of consumer trends, competitive activity, and the evolving business landscape
- Partner with Sales and Marketing stakeholders to develop selling stories and sales materials
- Collaborate with agency partners to determine ROI of paid media investments and campaigns with actionable recommendations
- Lead cross-functional team members in the commercialization of new products, product changes, and/or quality improvements
- Tackle various other interesting projects to help us grow at Vital Farms
What You Bring to the Table:
- Passion for ethical food and purpose-driven brands
- Bachelor’s degree in Marketing or Business with 2-3 years of relevant work experience; at least 1-2 years as a Brand Assistant or Associate Brand Manager strongly preferred
- Ability to 20-30% travel as needed for team offsites, agency meetings and productions
- Prior experience in Syndicated Data platforms, Circana (IRI), SPINS, Numerator and Neilson preferred
- Excellent business acumen with a curiosity and passion for understanding the business holistically with a general management approach
- Demonstrated successes in roles with increasing responsibility, including experience in CPG brand management with proven business and brand results
- Ability to balance big-picture strategic thinking with detailed, in-the-moment thinking
- Proven analytical skills with the ability to derive actionable insights and storytelling from data
- Ability to manage several different projects at a time with competing levels of urgency
- Ability to develop strong relationships across internal and external partners with sound interpersonal skills (ability to communicate effectively both written and verbally, collaborative attitude, and a strong team player)
- Self-starter who can tackle and lead projects where there may be no precedence
- Self-aware and open to feedback
- You’re no hero – You know the power of teamwork and celebrate the work of others before your own.
- You give a sh*t – You believe in acting like an owner and making Vital Farms a place to be proud of.
- You raise the standards – You know growth can be hard, but you strive to improve yourself and others each day.
- You can walk in someone else’s boots – You seek to understand other’s viewpoints and think that you get to better answers by sitting on the same side of the table.
- You don’t walk on eggshells – You’re not afraid to leave the bullsh*t behind and have honest conversations.
What We Bring to the Table:
- A fast-paced, energetic, remote environment with passionate people who are leading a movement to bring ethically produced food to the table.
- Competitive pay and benefits (Medical, Dental, Vision, and Paid Parental Leave, just to name a few).
- Generous retirement contributions: 401(k) + 3% Contribution from Day 1.
- Annual bonus and equity grant (subject to business results and company approval)
- Free eggs and butter, along with friends and family discounts.
- Fun team SWAG that will make you the talk of the town.
- Professional development opportunities and an amazing team dedicated to your growth.
At Vital Farms, compensation decisions are dependent upon a variety of factors, which may include, but are not limited to, skill level, experience, education, training, market demands, and business needs. A reasonable estimate of the current starting annual base salary for this position is $80,000 - $100,000. Please keep in mind that hiring at the maximum end of the range would not be typical in order to allow for potential continued future salary growth.
Who We Are:
Vital Farms, a Certified B Corporation, offers a range of ethically produced foods nationwide. Started on a single farm in Austin, Texas, in 2007, Vital Farms became a national consumer brand that works with 350 family farms and is the leading U.S. brand of pasture-raised eggs by retail dollar sales. Vital Farms’ products, including shell eggs, butter, hard-boiled eggs, and liquid whole eggs, are sold in over 24,000 stores nationwide. Vital Farms’ ethics are exemplified by its focus on the humane treatment of farm animals and sustainable farming practices. In addition, as a Delaware Public Benefit Corporation, Vital Farms prioritizes the long-term benefits of each of its stakeholders, including farmers and suppliers, customers and consumers, communities and the environment, crew members, and stockholders. In short, we exist to improve the lives of people, animals, and our planet through food.
Next Steps:
Shortly after you complete your application, you'll receive a follow-up email elaborating on any potential next steps in our process. If you don't immediately receive said follow-up email, we would highly encourage you to check your spam filter!
In order to fulfill Vital Farms mission to “bring ethically produced food to the table,” we seek to build teams that leverage diverse perspectives to create a welcoming and innovative environment that is committed to the principles of equal employment opportunities.
To that end, we make employment decisions based on qualifications, merit, and business need. Vital Farms does not discriminate on the basis of race, color, religion, gender and gender identity, sex (including pregnancy, childbirth, lactation and related medical conditions), sexual orientation, marital status, age, national origin, citizenship status, military or veteran status, physical or mental disability, genetic information or any other characteristic protected by applicable law.
Notification to Agencies:
**Vital Farms is not accepting unsolicited third-party recruitment agencies in the hiring process for this role. If you are a potential candidate interested in a role with Vital Farms, please submit an application directly.
What We Do
Vital Farms, a Certified B Corporation, offers a range of ethically produced pasture-raised foods nationwide. Started on a single farm in Austin, Texas, in 2007, Vital Farms is the leading U.S. brand of pasture-raised eggs and butter by retail dollar sales.
Vital Farms' ethics are exemplified by its focus on the humane treatment of farm animals and sustainable farming practices. Vital Farms also prioritizes the long-term benefits of each of its stakeholders, including farmers and suppliers, customers and consumers, communities and the environment, and crew members and stockholders.
Vital Farms' pasture-raised products, including shell eggs, butter, hard-boiled eggs, ghee and liquid whole eggs, are sold in approximately 13,000 stores nationwide
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