Top Marketing Jobs in Birmingham, AL

Leads xCures’ product marketing function, owning product positioning, go-to-market strategy, packaging, launches, competitive intelligence, and sales enablement. Builds and mentors the Product Marketing team while translating complex healthcare data and AI products into compelling value propositions for enterprise buyers. Partners with Product and Commercial leadership on roadmap priorities, pricing, ROI frameworks, market expansion, and major customer opportunities.

Leads NewCore’s product marketing strategy, positioning, messaging, competitive differentiation, launches, sales enablement, analyst relations, and customer advocacy. Builds scalable cross-functional programs with Marketing, Product, Sales, and executive teams; develops collateral and campaigns; integrates AI tools into content workflows; establishes performance metrics; and leads a high-performing product marketing team. The role requires strong technical communication, market expertise, executive influence, and up to 30% travel.

Leads graphic design and marketing content initiatives to promote ORAFOL Americas products and maintain brand consistency. Responsibilities include social media management, video production, website and email content, SEO, product page maintenance, copywriting, art direction, and development of catalogs, brochures, advertisements, and other collateral. The role coordinates project scopes, timelines, budgets, internal and external resources, and distributor brand compliance.

Leads product marketing for AI-native mobile security, privacy compliance, and risk intelligence solutions. Develops go-to-market strategies, product launches, positioning, competitive intelligence, sales enablement, lifecycle expansion programs, analyst relations, technical content, and thought leadership. Partners with Product Management, Sales, Customer Success, Threat Research, and Revenue teams to drive adoption, pipeline, differentiation, renewals, and retention among enterprise security buyers.

Own multiple marketing projects from scoping through launch and performance tracking. Develop content, community, social media, and brand strategies; build messaging guidelines and audience engagement processes; analyze feedback and campaign metrics; coordinate cross-functional teams and agencies; and test new channels to grow visibility and engagement. The role requires hands-on execution, strategic thinking, consumer brand experience, AI application experience, and strong global communication skills.

Lead and scale B2B paid acquisition across Commercial, Education, and Enterprise. Own full-funnel media strategy, campaign execution, forecasting, measurement, attribution, experimentation, and cross-functional alignment. Manage 1-2 specialists and contractors while driving performance against CAC, LTV, pipeline, and revenue goals.

Own the full lifecycle marketing program for a contributor workforce, including onboarding, activation, engagement, retention, and reactivation. Lead email strategy, segmentation, deliverability, testing, copywriting, and performance analysis. Run paid marketing experiments, productize marketing playbooks, and apply UX sensibility to communications. Collaborate with product, design, operations, and growth teams on positioning, messaging, launches, and platform improvements.

The Senior Director of Product Marketing will lead the product marketing strategy, focusing on positioning, messaging, and differentiating ReversingLabs' cybersecurity solutions, while managing a cross-functional team and integrating AI tools for efficiency.

Own the patient lifecycle marketing program from enrollment through retention and re-engagement. Build CRM campaigns, segmentation, automations, testing programs, and channel strategies while managing activation and retention KPIs. Lead product feature adoption, multimedia content configuration, patient assessments, feedback programs, and competitive intelligence. Collaborate in a regulated healthcare environment where compliance, clarity, and patient engagement are essential.

Develops and leads integrated B2B marketing strategies across digital and traditional channels to drive growth, demand generation, customer engagement, retention, and revenue. Owns messaging, website strategy, customer journeys, campaign prioritization, product launch support, and performance measurement. Partners cross-functionally with product and commercial teams, uses customer insights and analytics to optimize investments and ROI, and influences stakeholders without direct authority.

Lead Strike’s global marketing function and build it from the ground up. Own strategy, acquisition, lifecycle, product marketing, go-to-market, attribution, analytics, budget, team development, and scalable growth channels. Establish marketing infrastructure, measure CAC, LTV, retention, and channel economics, translate Strike’s brand and organic audience into growth, and partner with Product, Data, Finance, Brand, and Communications while hiring and developing a high-performing team.

Leads regional field and partner marketing initiatives across the TOLA region to generate enterprise pipeline and revenue. Owns campaign, event, ABM, and digital program strategy and execution; partners with sales, channel, and marketing teams; manages budgets and timelines; forecasts pipeline impact; adapts tactics based on performance; customizes messaging; reports insights using Salesforce, Marketo, and Sigma; and mentors junior marketers.

Own BigPanda’s B2B SaaS digital marketing strategy, including SEO, AEO, GEO, website redesign and optimization, paid media, conversion, security, GDPR compliance, MarTech integration, analytics, and pipeline reporting. Lead agencies, contractors, developers, SEO partners, and vendors while advising senior leadership and driving digital growth through AI-informed search and high-performing web experiences.

Own and build the AI Simulation marketing operations and analytics function, including martech architecture, campaign instrumentation, attribution, funnel reporting, lifecycle programs, lead scoring, data governance, and Salesforce integrations. Partner with Marketing, RevOps, Sales, Finance, and Product to establish trusted measurement, connect marketing activity to pipeline and revenue, and improve investment decisions through reporting and actionable insights.

Leads digital marketing strategy and execution across paid search, social, SEO, email, and emerging channels. Owns senior client relationships, campaign performance, budget allocation, and growth opportunities. Manages and coaches digital marketing teams, establishes quality standards, introduces AI-powered workflows, and remains hands-on with campaign execution, analytics, attribution, and reporting. Supports complex B2B and B2C purchase journeys, including account-based marketing programs.

Develop and execute integrated digital marketing strategies across paid search, paid social, display, YouTube, and ABM channels. Manage campaign optimization, media planning, testing, tracking, reporting, and performance analysis. Present insights and recommendations to clients, collaborate with internal teams, support budget allocation, and use AI tools to improve marketing capabilities. The role combines hands-on campaign execution with growing ownership of client strategy and account leadership.

Own the architecture, governance, roadmap, and performance of Adobe Marketo Engage and the broader marketing automation ecosystem. Design lifecycle programs, lead nurturing, segmentation, scoring, integrations, and reusable automation templates. Manage Marketo-Salesforce data synchronization and other MarTech integrations, advise cross-functional teams, lead platform governance and security communications, mentor Marketing Operations, and advance analytics, operational improvement, and AI adoption.

Own full-funnel growth and performance marketing for an enterprise B2B SaaS company. Responsibilities include managing paid media and ABM programs, building attribution and reporting infrastructure, optimizing campaigns, managing a seven-figure budget, maintaining the martech stack, and partnering with sales to drive pipeline, revenue, CAC, ROAS, and payback outcomes.

Leads ZURU’s U.S. trade marketing and commercial operating system across Presence, Price, Place, and Promotion. Builds account-planning, forecasting, category analytics, scorecard, governance, and execution frameworks for Sales teams. Partners with Sales, Finance, Commercial, Category Management, and Analytics to improve retailer strategies, forecast accuracy, promotional planning, launches, and commercial performance. Coaches senior sales leaders, identifies capability gaps, and drives consistent, insight-led execution across U.S. retail channels.

Lead and build Headway's payer marketing function: set strategy, craft positioning and narratives, commercialize payer solutions, translate clinical data into commercial proof, enable sales and field teams, run events and competitive intelligence, and measure relationship and commercial impact.

Develop and execute B2B demand-generation campaigns that create qualified leads, demo requests, and sales opportunities. Manage email nurturing, landing pages, content, sales collateral, website updates, SEO, paid digital campaigns, and marketing automation in HubSpot. Track campaign, website, and conversion metrics; report results and optimize messaging, audiences, and channels. Collaborate closely with sales to support pipeline and revenue growth.

The Strategy Manager oversees the development of integrated marketing strategies, leads pre-sales processes, and engages with C-suite stakeholders to deliver results for high-value clients.

Own go-to-market and adoption campaigns for developer-focused product areas: build lifecycle campaigns, design and optimize web pages, produce case studies and enablement, gather market insights, and run creative brand projects. Lead end-to-end product launches, collaborate across Product, Sales, and Marketing, and optimize self-serve funnels to drive activation, retention, and revenue.

The Principal Product Marketing Manager drives customer engagement and retention strategies, creates sales enablement materials, and collaborates with teams to enhance customer value and minimize churn.

Owns Intapp’s partner marketing strategy, sponsorship program, co-marketing campaigns, AI partnership messaging, budget, roadmap, and performance measurement. The role builds scalable partner activation frameworks, drives sourced and influenced pipeline, develops thought leadership, coordinates cross-functional stakeholders, and represents Intapp with strategic partners. It requires extensive B2B partner or alliance marketing experience, AI fluency, strong writing, budget ownership, and proficiency with modern marketing technology.