Regional Marketing Lead (APAC)

The Marketing team at TRM drives revenue growth by optimizing the GTM funnel through strategies like corporate marketing, content marketing, sales enablement, and customer training. As the Regional Marketing Lead in APAC, you’ll partner with Sales to understand market dynamics and build targeted, multi-channel marketing programs to hit revenue goals. This includes collaborating with SMEs to execute and evaluate tactics like events, webinars, content, training, and personalized outreach.

The impact you will have:

• Partner with Sales, Customer Success, Product Marketing and others to identify growth opportunities at the account and segment level; define regional marketing programs needed to capture that growth through new customer acquisition, customer expansion, and pipeline acceleration strategies.
• Plan and execute mid- and lower-funnel account-based marketing campaigns to move target accounts through the funnel, collaborating with Content Marketing, Product Marketing, Demand Gen, Partnerships and others to deploy head-turning activations in market, test and refine messaging and tactics, and ensure clear handoffs and feedback loops with your Sales and SDR partners.
• Identify and develop region-specific channels and partnerships, with a focus on leveraging local trade associations and industry / regulatory bodies
• Own the strategy for how we leverage events (third-party sponsorships, owned events, roadshows, roundtables, and workshops) as part of regional campaigns and programs; partner with the Events Coordinator to successfully execute the events roadmap in line with defined objectives

What we’re looking for:

• At least 5 - 8 years experience in Regional, ABM, Field or related marketing roles for B2B organizations
• Marketing experience to customers in government, financial institutions/fintech space or related sectors
• Proven track record building and executing a marketing strategy for the APAC region, pubsec a big plus
• Experience developing and localizing marketing plans at the regional or country level in the APAC region
• Experience with running various events (hosted and sponsored), including conferences and customer-focused events across the APAC region
• Strong writing and communication skills - we’re looking for someone who has experience in editing and writing customer-facing content
• Ability to operate autonomously and with out-of-region resources
• You are based and eligible for employment in Singapore
• Speaking English is mandatory, and one of Mandarin, Cantonese, Japanese, Korean would be a big plus

About the team:

• The marketing team is truly distributed and remote! We practice async communication and collaboration through various methods such as slack channels and documentation in Notion and Asana, while also meeting regularly to stay connected.
• We are deeply committed to effectiveness, speed, and efficiency in everything we do. We use data-driven insights to prioritize and focus on the things that will drive the most impact for the business.
• We believe success and growth are driven by close collaboration across teams. We don’t work in silos; we foster alignment throughout the organization to ensure we’re achieving our shared goals.
• Seamlessly integrating with the local sales team is just as important as collaborating with the global marketing team. As the APAC Regional Marketing Lead, this role serves as an extension of the sales team, building strong partnerships and driving collaboration to ensure aligned strategies and shared success.
• As a globally distributed team, members may observe different timezones. However, most of the team will overlap between the hours of 7am-12pm PST for meetings and collaboration.

Learn about TRM Speed in this position:

• The APAC sales team identifies an event happening in two weeks that they want to attend that is not in our plans. We evaluate the event to determine if it’s worth our investment, and develop a skateboard participation plan. Rather than sponsoring the event, we purchase passes for sales to attend, help them set meetings, and plan a happy hour.
• We want to enter a new priority market in APAC where we have little to no brand awareness. Rather than having the mindset that “PR takes a long time,” we identify a narrow list of outlets and trade bodies and run an initial blitz.
• The sales team wants to target 10 APAC countries this quarter. We know that we can only reach 5 effectively. We practice ruthless prioritization by leveraging pipeline and ARR targets to narrow the list of countries we will focus on, running sprints in those markets before evaluating the next set.