Job Description
Join the LEGO Group as the Senior Associate for Media Planning in Western Europe. Help craft the future of data-driven marketing at one of the world’s most beloved brands. In this role you will support in delivering data-driven, high-impact media campaigns that connect the LEGO Group with millions of fans/customers across key markets: Germany, UK, France, Iberia, Belgium, Netherlands and Nordics.
This role combines critical thinking, cross-functional teamwork, and deep expertise to help build our media approach in a fast-evolving digital world
As a media expert in Western Europe, you’ll guide campaign strategy and execution, foster strong internal and external partnerships, and ensure our media investments deliver against both brand and commercial goals.
Come and join us in Copenhagen at one of the most loved brands in the world where you can have maximum impact! (Start date 1st Oct & 1st Nov 2026)
****Please apply with an English CV****
****No relocation support offered****
Core Responsibilities
Media Strategy & Vision – Support in driving and executing the LEGO Group’s media strategy for the Western Europe region, ensuring alignment with brand, marketing, and business objectives across channels and other teams. Including championing a data-driven, consumer-centric approach to media planning and buying that drives both long-term brand equity and short-term performance.
Investment Stewardship & Governance - Ensure global standard are followed and met, delivering the strongest return the for the LEGO Group
Stakeholder & Executive Influence - Serve as a subject matter expert within the region for paid media, engaging with leadership, Brand Manager, key stakeholders, and external partners to drive alignment and advocacy.
Innovation, Tech & Ecosystem Strategy - Stay at the forefront of industry trends, technologies, and platforms (e.g., AI, retail media, cookie deprecation) to future-proof our digital media strategy.
Do you have what it takes?
Shown experience in paid media, across digital and traditional channels.
Knowledge of the media landscape, ad tech ecosystem, and evolving privacy/regulatory environment. Along with consistent record of campaign deployment.
Shown success of media planning excellence, and driving strong campaign performance.
Strong record of handling media agency relationships internally and externally.
Effective executive presence, with the ability to influence key stakeholders and inspire cross-functional teams.
A dedication to purpose-driven, ethical marketing in line with the LEGO Group’s values and mission .
English language both written and spoken at a professional proficiency level is important.
Ability to work 3 days from our office in Copenhagen (2 days working from home)
Join the global LEGO® family!
What’s in it for you? Here are some of what to expect:
Family Care Leave – We offer enhanced paid leave options for those important times.
Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
Wellness – We want you to be your best self, so you will have access to the Headspace App and lots of wellbeing initiatives and programmes run by local teams where you are based.
Colleague Discount – We know you will love to build so from day one you will qualify for our generous colleague discount.
Bonus – We do our best work to succeed together. When goals are reached, you will be rewarded through our global bonus scheme.
Your workplace – Our offices will be your primary workplace with flexibility to work from home during your working week. Your People Leader will discuss the principles of our hybrid work model, role eligibility, and frequency with you.
Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to build a diverse, dynamic, and inclusive culture of play where everyone feels safe, valued, and they belong.
The LEGO Group is proud to be an equal opportunity employer. We are committed to equal employment opportunity and equal pay regardless of e.g., race, colour, religion, sex, national origin, sexual orientation, disability, or gender identity.
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
Thank you for sharing our global commitment to Children’s Rights.
Build your career brick by brick at the LEGO Group.
#legogrouppaidmedia
Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.
What’s in it for you?
Here is what you can expect:
Family Care Leave - We offer enhanced paid leave options for those important times.
Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.
Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
Thank you for sharing our global commitment to Children’s Rights.
Just imagine building your dream career.
Then make it real.
Join the LEGO® team today.
Skills Required
- Experience in paid media across digital and traditional channels
- Knowledge of media landscape, ad tech ecosystem, and privacy/regulatory environment
- Proven track record of media planning excellence and campaign performance
- Experience managing media agency relationships
- Strong executive presence and stakeholder influence skills
- Professional proficiency in English (written and spoken); apply with an English CV
- Ability to work on-site in Copenhagen three days per week (hybrid)
- Dedication to purpose-driven, ethical marketing aligned with LEGO values
- Willingness to undergo Child Safeguarding Background Screening if role involves high engagement with children
The LEGO Group Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about The LEGO Group and has not been reviewed or approved by The LEGO Group.
-
Fair & Transparent Compensation — Pay is generally positioned as competitive across many roles and markets, with benchmarking against local markets and an expressed commitment to equal pay. Total compensation is often framed as stronger when considering the full package rather than base salary alone.
-
Parental & Family Support — Paid parental leave is described as notably expansive, with substantial fully paid time for primary and secondary caregivers and additional paid caregiver leave. Leave is also described as continuing to accrue other rewards such as vacation and bonus eligibility during the leave period.
-
Wellbeing & Lifestyle Benefits — Benefits are described as extending beyond core insurance into mental health and wellbeing support, including assistance programs, mindfulness resources, ergonomic setups, and fitness-related offerings. Brand-specific lifestyle perks such as sizable product discounts are highlighted as a meaningful part of the overall rewards experience.
The LEGO Group Insights
What We Do
We are the LEGO Group, the company behind the world’s most loved LEGO® bricks. Our brand name derived from the two Danish words Leg Godt, which mean “Play Well”. We’ve been sparking imaginations and inspiring the builders of tomorrow since 1932. This is our mission and what motivates our colleagues around the world every day. Today, we remain proudly family-owned with headquarters in Billund, Denmark. We have regional hubs in Boston, USA; London, UK; Shanghai, China; and Singapore, as well as 7 manufacturing facilities around the world. These places are home to 28,000+ colleagues in everything from design and engineering to digital technology and marketing. Together we learn, imagine and build – creating play experiences that are sold in over 130 countries worldwide. A purposeful and responsible global brand where creativity helps to inspire builders all around the world. Just imagine being part of that!
