Seniority Level: Medior/Senior Individual Contributor
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Intro
At Lansweeper, we're at an inflection point in how search visibility is defined and earned. While traditional SEO remains a core pillar, the rise of AI search tools-like ChatGPT, Gemini, and Perplexity-is rapidly redefining how users discover and interact with content. Today, visibility in search is about structured clarity; tomorrow, it will be about semantic relevance and AI-driven context. We aim to lead that evolution-ensuring our technology asset intelligence content is discoverable across both classic and AI-driven search environments.
We are looking for a strategic, data-savvy Search Optimization Strategist - AI & SEO to take the reins of our global SEO roadmap and elevate the game by helping define the next frontier of AI-driven content visibility. This is a core SEO role that leverages a deep understanding of search behavior, analytics, and structured content. It will also explore the complementary space of AI search adoption-ensuring Lansweeper's content is easily surfaced in AI assistants and generative search tools.
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Key Responsibilities
SEO Strategy & Execution (Primary Focus)• Own and execute the global SEO strategy, including technical, on-page, and off-page initiatives that align with our GTM and product messaging.• Perform regular SEO audits, competitive analysis, search intent research, and keyword clustering for both traditional and AI search engines.• Collaborate with content, product marketing, and website teams to deliver SEO excellence across all digital assets.• Optimize content using structured data (Schema.org, FAQs, How-to, etc.) to improve visibility in SERPs and featured snippets.• Coordinate with the website team to execute on-site SEO improvements in WordPress, including architecture, metadata, and crawlability fixes.• Act as the primary user of BrightEdge (our key SEO tool), leading the adoption of its advanced capabilities for SEO reporting, content insights, and competitive benchmarking.
AI-Powered Search Optimization (Innovation Layer)• Lead the strategy for optimizing Lansweeper's visibility in LLM-powered search tools (e.g. ChatGPT, Perplexity, Gemini).• Build and implement prompt frameworks and AI knowledge optimization techniques to influence how our brand is interpreted by generative AI.• Support the development of structured content designed for LLM parsing, AEO, and E-E-A-T principles.• Partner with our AI Enablement and Content teams to align messaging with the evolving behaviors of AI language models.• Drive website improvements (e.g.: schema markup) that enhance Lansweeper's representation in AI discovery contexts.• Stay ahead of emerging trends in AI search experiences and evaluate opportunities for experimentation and innovation.
Cross-Functional Enablement• Align with content teams on editorial planning and prioritize content production that supports both SEO and AI visibility.• Work alongside website stakeholders to deploy scalable search enhancements.• Champion a data-driven culture by training internal teams on evolving search trends and usage of BrightEdge and other SEO/AI tools.
Analytics & Optimization• Monitor SEO and AI performance using platforms including GA4, BrightEdge, Google Search Console, and LLM visibility tools.• Create dashboards that track progress on organic growth, AI search visibility, and keyword share of voice.• Run A/B tests to validate content and structural optimizations for SEO and LLM performance.
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Ideal Profile & Qualifications• 4-6 years in core SEO strategy, with strong executional expertise.• Deep familiarity with advanced analytics, competitor insights, and content performance modules.• Deep familiarity and daily working knowledge of BrightEdge is a strong plus point.• Experience in B2B SaaS, cybersecurity, IT asset management, or IT operations is a plus.• Understanding of LLMs, AI prompt optimization, and the fundamentals of AI-driven search experiences.• Proficiency in HTML, structured data (JSON-LD), and CMS systems (especially WordPress and Pardot).• Experience with tools like Screaming Frog, Clearscope, MarketMuse, and AI search plugins is beneficial.• Self-driven strategist with hands-on execution skills, capable of delivering measurable search growth.• Strong communicator with the ability to translate complex SEO and AI concepts into cross-functional collaboration.
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KPIs• Growth in high-intent Organic and AI-driven traffic and conversions.• Increase in visibility across LLM platforms and share of voice in AI-generated content.• Number of content pieces optimized for AI/LLM discovery.• Growth in featured snippet wins and indexed structured data coverage.• AI assistant presence and brand visibility benchmarks across search ecosystems.
Why Join Lansweeper?
At Lansweeper, we're on a mission to discover and understand every technology asset in the world-eliminating blind spots and enabling organizations to run secure, cost-effective, and future-ready IT environments. Our platform is trusted by over 25,000 customers worldwide, from leading enterprises to government agencies, service providers, and growing mid-market players.
What Makes Us Different?• Innovation-Driven: We operate at the forefront of asset discovery and management, and are investing heavily in AI, automation, and cybersecurity integration. You'll help shape how we scale search and content visibility in the age of AI.• Customer-Focused: Everything we build is grounded in solving real-world IT challenges-reducing risk, improving operations, and enabling digital transformation.• Growth-Fuelled Culture: Backed by world-class investors and an ambitious leadership team, we're scaling fast-but thoughtfully. You'll have the freedom to own, experiment, and lead.• People First: We believe in autonomy with accountability, flexibility with structure, and personal growth alongside business success. Your voice matters, your skills are trusted, and your development is our priority.• Global Mindset: With hubs in Belgium, the US, UK, Spain, and remote colleagues worldwide, we embrace diverse perspectives and inclusive collaboration.
Join Lansweeper and be part of a company that's defining the future of IT visibility-while continuously growing our people, our product, and our impact.
Top Skills
What the Team is Saying
What We Do
Managing IT has never been a bigger challenge. Hardware, software, and users can be anywhere at any time, making IT environments extremely dynamic and often complex. A seemingly simple question has become terribly difficult to answer: ‘Who is using what device?’
IT managers have to make decisions that are often based on scattered, out of date, and incomplete data sources. How can you effectively manage the IT of an organization, if you’re not 100% sure of what assets you have to manage in the first place?
This question inspired Lansweeper and still drives us today. We believe that answering it is crucial to tackle and simplify many of the challenges IT professionals face every day.
Centralized IT Asset Data enables every stakeholder who needs insights into your company’s IT landscape to speak the same language. Connecting and centralizing IT Asset Data to collaborate across silos, locations, and departments is essential.
Eliminate the blind spots from your environment and discover assets you didn't even know about. Lansweeper's IT Inventory Platform provides you the means to achieve complete visibility into your IT, centralized into one solution, helping you gain an in-depth understanding of your entire IT estate.
Lansweeper creates a substantial reduction in the measure of time IT teams would ordinarily spend on routine, yet key assignments, such as network discovery, inventory, software distribution, licensing and updates. This task automation is critical for organizations with restricted staff and IT spending plans. Reveal needless expenses, support budgeting decisions, and manage your IT cost-effectively with Lansweeper
The basic premise of good cybersecurity is that you can’t protect what you can’t see. So the critical first step when it comes to basic cyber hygiene is to maintain visibility of your IT environments and develop the relevant daily routines to inspect and verify.
Why Work With Us
We are a Team, that Cares, Grows & Delivers.
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Lansweeper Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
