Staff Copywriter

Grow Therapy is on a mission to serve as the trusted partner for therapists growing their practice, and patients accessing high-quality care. Powered by technology, we are a three-sided marketplace that empowers providers, augments insurance payors, and serves patients. Following the mass increase in depression and anxiety, the need for accessibility is more important than ever. To make our vision for mental healthcare a reality, we’re building a team of entrepreneurs and mission-driven go-getters. Since launching in February 2021, we’ve empowered more than ten thousand therapists and hundreds of thousands of clients across the country and insurance landscape. We’ve raised more than $328Mm in funding, including our Series D, at a $3B valuation from Sequoia Capital, Transformation Capital, TCV, SignalFire, Menlo Ventures, Goldman Sachs Alternatives, and others.

Grow is looking for a Staff Copywriter to bring empathetic, customer-centric writing and conceptual thinking to every touchpoint. This role blends hands-on copywriting craft with higher-level creative ideation, shaping how we communicate with customers, providers, and partners across web, email, paid social, campaigns, and more.

Reporting to the Creative Director and partnering closely with Art Directors and Designers, you'll help bring campaigns and activations to life — translating brand and creative strategy into writing that's fresh, consistent, and culturally relevant. This is a role for a creative thinker and a wordsmith: someone who leads by doing, thrives in a fast-paced environment, and loves building and refining a brand's voice.

• Bring creative concepts to life from initial idea through final execution across a wide range of brand touchpoints (campaigns, lifecycle, paid social, web, sales enablement, etc.).

• Partner closely with the Art Director, the Creative Director, and cross-functional teams to develop cohesive, on-brand campaigns and activations.

• Own projects from start to finish, balancing hands-on writing with strategic and conceptual thinking.

• Push the brand forward by contributing new creative and messaging ideas, refining tone systems, and helping evolve our voice.

• Help evolve brand voice and messaging guidelines across channels, maintaining consistency while pushing boundaries and staying culturally relevant.

• Give feedback to other team members and freelancers to ensure a high bar for creative execution.

• Translate marketing and brand strategy into clear, compelling creative concepts and copy.

• Stay on top of cultural and digital trends to ensure the brand's voice stays relevant and resonant.

• Juggle multiple projects with clarity and creativity while meeting tight deadlines.

• 7+ years of experience in copywriting, with a mix of in-house and agency experience preferred.

• A portfolio that shows exceptional growth-centric writing as well as higher-level conceptual executions.

• Experience evolving or maintaining brand voice and messaging guidelines and applying them consistently across campaigns and formats.

• Experience writing for performance/growth channels (lifecycle, paid social, landing pages) as well as brand and campaign work.

• Deep understanding of writing for digital, social, and web.

Skills

• Excellent communication and presentation skills, with a confident, collaborative approach.

• Detail-oriented mindset with high standards for both big ideas and tiny details.

• A passion for brand building, storytelling, and creating work that resonates with real people.

Education

• Bachelor's degree in English, Communications, Marketing, or a related field — or equivalent professional experience.

Employment Type: Full Time, Exempt
Base Compensation: The base compensation range for this position is $144,000–$168,000 USD Annually
This is a hybrid role with the expectation to work onsite from our NYC, hub location three days per week (Tuesday, Wednesday, and Thursday) and travel 2–3 times per year (e.g., company and department offsites).
The base compensation for this role will vary depending on several factors, including relevant experience, qualifications, and the candidate’s working location.

Full Time Employee Benefits:

• Comprehensive Health Coverage: Medical, dental, and vision insurance, plus life and disability coverage.

• Parental Leave & Family Support: Up to 18 weeks paid leave and a new child stipend.

• Financial Wellness: 401(k) program and equity opportunities.

• Meals & Home Office Support: Stipends for home office setup and ongoing funds for meals, with tailored perks for both remote and in-office employees.

• Time Off to Recharge: Flexible PTO, 12 paid holidays, and a full winter break week.

• Wellness & Development: Annual stipends to put towards personal & professional growth.

• Mental & Physical Health Support: No-cost access to therapy through the Grow platform, weekly flexible hours for self-care (“Mental Health Mornings/Afternoons”) and memberships to leading wellness apps (such as One Medical, Headspace, and Talkspace).

• Extra Perks: Pet insurance discounts, commuter benefits, and global travel assistance.

Research shows that some groups hesitate to apply unless they meet every qualification. If you’re excited about this role but don’t check every box, we encourage you to apply. At Grow, we value diverse experiences, transferable skills, and the unique strengths each person brings.

Grow Therapy is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

Use of AI Tools: By submitting your application, you acknowledge and consent to the use of automated tools as part of our recruitment process. Specifically, we use a third-party AI tool, Gem, to assist in the initial screening of resumes. This tool analyzes resumes based on role-specific criteria provided by our recruiters to identify potentially strong matches for the role. Importantly, no hiring decisions are made by the AI tool. All decisions about which candidates move forward are made by our human recruiting team after independent review.More information about Gem’s approach to compliance with California FEHA regulations on automated decision systems and New York Local Law 144 can be found on the Gem compliance website.We are committed to transparency and fairness in our hiring practices. If you have questions about how our AI tools work, or would like more information about how your application will be processed, please contact us at [email protected]. If you require an accommodation due to a disability, or have concerns about the use of AI in the hiring process, please also contact us. We are happy to provide assistance or offer an alternative method of participating in the recruitment process.