Sr. Manager, Key Accounts Marketing

Posted Yesterday
Be an Early Applicant
West Des Moines, IA, USA
In-Office
Senior level
Fintech • Insurance
The Role
Leads marketing strategy for key distribution partners, translating business and sales priorities into account plans, campaigns, sales enablement, and engagement programs. Manages and develops a high-performing team, coordinates cross-functional delivery, prioritizes complex initiatives, and uses analytics, testing, and AI-enabled tools to improve marketing performance and support growth.
Summary Generated by Built In

We are driven to do more. More for our customers and the financial professionals who offer our products. If you are driven to do more and love the challenge of pursuing more, Athene is your kind of company. You will find we offer more than the basics to create an inclusive and dynamic work environment at our various locations.

Purpose:

The Senior Manager, Key Accounts Marketing will lead the team responsible for developing and delivering marketing strategies for Athene’s key distribution partners. You’ll translate Sales, Marketing, and business priorities into cohesive account and channel plans—creating clarity across initiatives while empowering your team to own partner-specific strategies, campaigns, and activations that deepen relationships and support growth.
This is an opportunity to amplify the impact of a high-performing marketing team at a growing retirement services leader. Working across Sales, Distribution, Product, Analytics, and Marketing, you’ll connect insights, align priorities, remove barriers, and identify new ways to engage financial professionals. You’ll also operate within Athene’s differentiated relationship with Apollo, bringing together scale, investment and retirement expertise, and a shared focus on innovation and long-term growth.

Accountabilities:

  • Lead Key Accounts Marketing strategy. Establish the team’s vision, annual strategy, and marketing plan within Athene’s broader marketing strategy, translating business and distribution priorities into partner-specific campaigns, financial professional engagement, sales enablement, and activation programs.

  • Lead and develop a high-performing team. Create clarity, accountability, and an inclusive environment while empowering team members to own account and channel strategies, stakeholder relationships, recommendations, and execution. Coach and develop talent, encourage experimentation and continuous learning, and recognize individual and team contributions.

  • Manage and prioritize the marketing portfolio. Establish an effective operating rhythm across planned and active initiatives, balancing priorities, resources, capacity, dependencies, risks, and timelines. Anticipate barriers, make thoughtful tradeoffs, and move with urgency to keep the highest-impact work progressing.

  • Serve as a strategic marketing connector and thought partner. Help the team pressure-test strategies, navigate ambiguity, and connect individual account plans to broader Retail and Marketing objectives. Bring together cross-functional partners to creatively identify new engagement, innovation, and growth opportunities.

  • Orchestrate cross-functional marketing delivery. Build strong relationships across Sales, Distribution, Product Marketing, Creative, Content, Digital, Analytics, Compliance, Operations, and other capabilities to align resources and deliver coordinated, multichannel marketing solutions.

  • Turn insights into action and improve performance. Identify audience needs, patterns, and growth opportunities across accounts and channels; establish clear measures of success; and use data, analytics, AI-enabled tools, testing, and campaign learnings to improve decisions, scale effective approaches, and strengthen future marketing performance.


Qualifications and Experience:

  • 7+ years of relevant marketing experience; including 3+ years of formal or informal leadership, with experience leading complex cross-functional initiatives, developing others, and driving results in financial services, insurance, intermediary distribution, or another complex business environment, or relevant experience, preferred.

  • Demonstrated ability to develop integrated marketing strategies, translate business and sales objectives into actionable priorities, and manage a portfolio of complex initiatives, stakeholders, resources, dependencies, and competing demands.

  • Strong business acumen and understanding of how marketing can drive sales growth, strengthen distribution partnerships, engage financial professionals, and deliver measurable business results; experience in annuities, retirement, or financial services distribution is strongly preferred.

  • Exceptional strategic thinking, critical thinking, problem-solving, collaboration, and executive communication skills, with the ability to synthesize complex information, identify opportunities, evaluate tradeoffs, create structure in ambiguity, and influence senior stakeholders.

  • A people-centered, growth-oriented leadership approach with a bias for action and demonstrated ability to empower others, build trust and inclusion, coach and develop talent, adapt quickly, encourage creativity and innovation, and promote sound judgment and a risk-aware, ethical culture. Curiosity about emerging technologies and practical AI fluency—knowing when and how AI can improve marketing effectiveness—is important.

  • Bachelor’s degree in Business, Marketing, Communications, or a related field, or equivalent experience. Ability to travel occasionally based on business needs.

Drive. Discipline. Confidence. Focus. Commitment.  Learn more about working at Athene.

Athene is a Military Friendly Employer!  Learn more about how we support our Veterans.

Athene is committed to inclusion and is proud to be an Equal Opportunity Employer.  We do not discriminate on the basis of race, color, religion, sex, national origin, age, disability, marital status, sexual orientation, veteran status or any other status protected by federal, state or local law.

Skills Required

  • 7+ years of relevant marketing experience
  • 3+ years of formal or informal leadership experience
  • Experience leading complex cross-functional initiatives, developing others, and driving results
  • Experience in financial services, insurance, intermediary distribution, or another complex business environment
  • Ability to develop integrated marketing strategies and translate business and sales objectives into actionable priorities
  • Experience managing complex initiatives, stakeholders, resources, dependencies, and competing demands
  • Strong business acumen and understanding of marketing's role in sales growth and distribution partnerships
  • Experience in annuities, retirement, or financial services distribution
  • Strategic thinking, critical thinking, problem-solving, collaboration, and executive communication skills
  • Ability to synthesize complex information, identify opportunities, evaluate tradeoffs, create structure in ambiguity, and influence senior stakeholders
  • People-centered leadership approach with experience empowering others, building trust and inclusion, coaching talent, and encouraging innovation
  • Curiosity about emerging technologies and practical AI fluency
  • Bachelor's degree in Business, Marketing, Communications, or a related field, or equivalent experience
  • Ability to travel occasionally based on business needs

Athene Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Athene and has not been reviewed or approved by Athene.

  • Retirement Support Retirement savings support is highlighted through a strong employer match and structured retirement programs. Feedback suggests these offerings add meaningful long-term value to total compensation.
  • Leave & Time Off Breadth Time-off policies span flexible or paid time off, a robust holiday schedule, volunteer time, and paid parental, family care, and military leave. Feedback suggests this breadth is a standout element across many roles.
  • Wellbeing & Lifestyle Benefits Wellbeing resources include comprehensive health coverage, mental-health support, onsite fitness centers, and one‑on‑one coaching. HQ amenities and wellness perks are positioned as differentiators for on-site employees.

Athene Insights

Am I A Good Fit?
beta
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.

The Company
HQ: West Des Moines, IA
1,254 Employees
Year Founded: 2009

What We Do

Athene, through its subsidiaries, is a leading retirement services company that issues, reinsures and acquires retirement savings products designed for the increasing number of individuals and institutions seeking to fund retirement needs. The products offered by Athene include: • Retail fixed, fixed indexed and registered index-linked annuity products; • Reinsurance arrangements with third-party annuity providers; and • Institutional products, such as funding agreements and group annuity contracts related to pension risk transfers. Athene's subsidiaries include Athene Annuity & Life Assurance Company, a Delaware-domiciled insurance company, Athene Annuity and Life Company, an Iowa-domiciled insurance company, Athene Annuity & Life Assurance Company of New York, a New York-domiciled insurance company, Athene Securities, LLC, an Iowa-domiciled registered broker-dealer (member FINRA), and Athene Life Re Ltd., a Bermuda-domiciled reinsurer. -- The financial industry is ripe for change and Athene is leading the way. We’re determined to make retirement easier for you and other Americans by harnessing our passion, smarts and relentless spirit. Learn how to become an Athene financial professional at www.athene.com/contact. If you love a challenge and are driven to succeed, then Athene is your kind of company.

Similar Jobs

Tulip Logo Tulip

Technical Account Manager

Enterprise Web • Hardware • Internet of Things • Software
Easy Apply
Remote or Hybrid
US
310 Employees
110K-160K Annually

UL Solutions Logo UL Solutions

Program Manager

Automotive • Professional Services • Software • Consulting • Energy • Chemical • Renewable Energy
Remote or Hybrid
United States
15000 Employees
114K-150K Annually

UL Solutions Logo UL Solutions

Digital Solutions Intern

Automotive • Professional Services • Software • Consulting • Energy • Chemical • Renewable Energy
Remote or Hybrid
United States
15000 Employees
20-25 Hourly

PNC Bank Logo PNC Bank

Security Analyst- Tokenization

Machine Learning • Payments • Security • Software • Financial Services
Remote or Hybrid
USA
55000 Employees

Similar Companies Hiring

Kepler  Thumbnail
Artificial Intelligence • Fintech • Software
New York, New York
9 Employees
Onshore Thumbnail
Artificial Intelligence • Fintech • Software • Financial Services
New York, New York
60 Employees
Vega Thumbnail
Artificial Intelligence • Automotive • Insurance • Transportation
US
43 Employees

Sign up now Access later

Create Free Account

Please log in or sign up to report this job.

Create Free Account