Sr. Content Marketing Specialist

$65,000 - $75,000 + VIP Bonus
Vertafore is a leading technology company whose innovative software solutions are advancing the insurance industry. Our suite of products provides solutions to our customers that help them better manage their business, boost their productivity and efficiencies, and lower costs while strengthening relationships.
Our mission is to move InsurTech forward by putting people at the heart of the industry. We are leading the way with product innovation, technology partnerships, and focusing on customer success.
Our fast-paced and collaborative environment inspires us to create, think, and challenge each other in ways that make our solutions and our teams better.
We are headquartered in Denver, Colorado, with offices across the U.S., Canada, and India.
Job Description
The Senior Content Marketing Specialist is a key contributor to Vertafore's marketing initiatives, driving engagement and growth through high-performing, strategically aligned content. As part of the Carrier Demand Generation Marketing team, this role plays an important part in the full content lifecycle-from ideation and storytelling to creation and optimization across channels.
The ideal candidate will create content that connects with our audience, crafting compelling narratives that increase awareness, build trust, and support demand generation goals. You are a strong storyteller who brings curiosity, attention to detail, and a results-oriented mindset to your work.
With a forward-looking perspective, you leverage emerging technologies, including generative AI, to enhance creativity, efficiency, and impact. You are familiar with AI prompting, content generation tools, and using GPTs to help you identify topics, create, scale, and optimize content.
Whether contributing to thought leadership, exploring new formats to reach our audience, or developing content that educates prospects on a product, you'll play a meaningful role in advancing Vertafore's brand and helping insurance carriers succeed.
Core Requirements and Responsibilities:

• Implement content strategy: Support the development and delivery of a content strategy that engages and educates our carrier audience across all stages of the buyer's journey.

• Create compelling, results-driven content: Write, edit, and optimize copy across ads, emails, blogs, presentations, reports, eBooks, scripts, infographics, webpages, and landing pages.

• Contribute to visual storytelling: Partner with the creative team to guide content design that captures attention, builds trust, and drives action.

• Optimize content performance: Use data and analytics to evaluate performance, identify opportunities, and improve content effectiveness.

• Manage content projects: Coordinate timelines, stakeholders, and deliverables to support successful delivery of content initiatives that are on time and on brand.

• Audit and enhance existing content: Review and optimize existing assets, identify gaps, and repurpose content to maintain relevance and performance.

• Stay informed on trends: Monitor industry insights, competitor activity, and emerging topics to inform content and inspire new ideas.

• Maintain brand voice and quality: Ensure consistency in tone, message, and storytelling across all content.

• Collaborate cross-functionally: Work closely with SMEs, product marketing, demand generation, digital, and design to align content with campaigns and strategic priorities.

Knowledge, Skills, and Abilities:

• Demonstrated experience contributing to content strategy and delivery in B2B SaaS marketing.

• Strong writing and storytelling skills, with the ability to simplify complex concepts.

• Detail-oriented, highly organized, and committed to high-quality deliverables.

• Collaborative mindset with strong cross-functional communication skills.

• Experience using project management tools (e.g., Wrike, Asana) to coordinate workflows, manage timelines, and ensure successful delivery of cross-functional content initiatives.

• Strong understanding of SEO best practices and how to craft, structure, and optimize content for discoverability across both traditional search engines and AI/LLM-driven search environments.

• Solid understanding of the buyer's journey and the role of content at each stage.

• Ability to follow brand guidelines for tone and voice.

• Data-informed approach with a willingness to test, learn, and optimize.

Qualifications

• BA/BS degree in communications, English, journalism, marketing, or related field.

• 3+ years of experience writing for content marketing, preferably in B2B software or technology.

• Experience writing for senior-level audiences with an understanding of the buyer's journey.

• Experience in the financial or insurance industry is a plus; curiosity and ability to learn quickly are highly valued.

• Experience developing and optimizing content with awareness of how AI and large language models (LLMs) influence search, discovery, and engagement.

Additional Requirements and Details:

• Travel required up to 10% of the time.

• Located and working from an office location (when required)

• Occasional lifting and/or moving up to 10 pounds.

• Frequent repetitive hand and arm movements are required to operate a computer.

• Specific vision abilities required by this job include close vision (working on a computer, etc.).

• Frequent sitting and/or standing.

Is this role not an exact fit for you? Keep an eye on our Careers Page for other positions!
Vertafore is a drug free workplace and conducts preemployment drug and background screenings .
The selected candidate must be legally authorized to work in the United States.
The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all the job responsibilities, duties, skill, or working conditions. In addition, this document does not create an employment contract, implied or otherwise, other than an "at will" relationship.
Vertafore strongly supports equal employment opportunity for all applicants regardless of race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, sexual orientation, genetic information, or any other characteristic protected by state or federal law.
We do not accept resumes from agencies, headhunters, or other suppliers who have not signed a formal agreement with us.
Vertafore is a Flexible First working environment which allows team members to work from home as often as you'd like, while using our offices as a place for collaboration, community, and teambuilding. There are times you may be asked to come into an office and/or travel for specific meetings for a specific business purpose and this varies by job responsibilities.
Why Vertafore is the place for you: *Canada Only

• The opportunity to work in a space where modern technology meets a stable and vital industry
• Medical, vision & dental plans
• Life, AD&D
• Short Term and Long Term Disability
• Pension Plan & Employer Match
• Maternity, Paternity and Parental Leave
• Employee and Family Assistance Program (EFAP)
• Education Assistance
• Additional programs - Employee Referral and Internal Recognition

Why Vertafore is the place for you: *US Only

• The opportunity to work in a space where modern technology meets a stable and vital industry
• We have a Flexible First work environment! Our North America team members use our offices for collaboration, community and team-building, with members asked to sometimes come into an office and/or travel depending on job responsibilities. Other times, our teams work from home or a similar environment.
• Medical, vision & dental plans
  • PPO & high-deductible options
• Health Savings Account & Flexible Spending Accounts Options:
  • Health Care FSA
  • Dental & Vision FSA
  • Dependent Care FSA
  • Commuter FSA
• Life, AD&D (Basic & Supplemental), and Disability
• 401(k) Retirement Savings Plain & Employer Match
• Supplemental Plans - Pet insurance, Hospital Indemnity, and Accident Insurance
• Parental Leave & Adoption Assistance
• Employee Assistance Program (EAP)
• Education & Legal Assistance
• Additional programs - Tuition Reimbursement, Employee Referral, Internal Recognition, and Wellness
• Commuter Benefits (Denver)

The selected candidate must be legally authorized to work in the United States.
The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all the job responsibilities, duties, skill, or working conditions. In addition, this document does not create an employment contract, implied or otherwise, other than an "at will" relationship.
Vertafore strongly supports equal employment opportunity for all applicants regardless of race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, sexual orientation, genetic information, or any other characteristic protected by state or federal law.
The Professional Services (PS) and Customer Success (CX) bonus plans are a quarterly monetary bonus plan based upon individual and practice performance against specific business metrics. Eligibility is determined by several factors including: start date, good standing in the company, and actives status at time of payout.
The Vertafore Incentive Plan (VIP) is an annual monetary bonus for eligible employees based on both individual and company performance. Eligibility is determined by several factors including: start date, good standing in the company, and actives status at time of payout.
Commission plans are tailored to each sales role but common components include quota, MBO's and ABPMs. Salespeople receive their formal compensation plan within 30 days of hire.
Vertafore is a drug free workplace and conducts preemployment drug and background screenings.
We do not accept resumes from agencies, headhunters or other suppliers who have not signed a formal agreement with us.
We want to make sure our recruiting process is accessible for everyone. if you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact [email protected]
Just a note, this contact information is for accommodation requests only.