Sr. Art Director

Posted Yesterday
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New York, NY, USA
Hybrid
100K-150K Annually
Senior level
AdTech • Artificial Intelligence • Digital Media • Marketing Tech • Social Media • Software • Generative AI
Smartly is an AI-powered adtech company, enhancing marketer productivity and unifying the platform world.
The Role
Lead creative development for paid social campaigns, partner with clients to define visual strategies, produce scalable cross-channel creative using data and AI-powered tooling, collaborate with product and development to improve creative technology, and advise on best practices across digital platforms.
Summary Generated by Built In

As an Art Director on Smartly’s Global Creative Service team, you’ll combine creative thinking, technology, and data to build paid social campaigns for leading global brands. You’ll work directly with clients to shape visual strategies and turn ideas into high-quality, scalable creative, while exploring how AI, automation, and Smartly’s technology can make creative work more effective.

What You Will Do
  • Lead the creative development of paid social campaigns, taking ideas from initial concepts through production and delivery.
  • Partner directly with clients to define visual strategies and translate their brand and business goals into effective digital advertising.
  • Create scalable, cross-channel and full-funnel creative campaigns for global advertisers across platforms including Meta, TikTok, Snapchat, Pinterest, Google, and YouTube.
  • Use campaign performance data to understand what is working and turn those insights into creative recommendations and new iterations.
  • Apply Smartly’s creative capabilities, including templating, automation, scaling, and AI-powered tools, to produce high-quality creative efficiently.
  • Collaborate with the Global Creative Director and cross-functional partners to demonstrate what is possible with Smartly’s creative technology and help grow client relationships.
  • Work with product managers and developers to provide feedback on creative functionality and contribute to the development of tools that support scaled creative production.
  • Advise clients and internal teams on creative best practices across digital media and emerging advertising formats.
What We Are Looking For
  • Strong experience creating and leading paid social advertising in an agency, digital agency, or in-house creative environment.
  • A portfolio demonstrating both conceptual thinking and high-quality, performance-focused digital advertising.
  • Strong knowledge of social and digital advertising platforms such as Meta, TikTok, Snapchat, Pinterest, Google, and YouTube, including their formats and placements.
  • Deep understanding of design, video production, and editing, with a strong eye for branding and visual quality.
  • Experience working directly with advertisers or clients, translating business needs into clear creative strategies and concepts.
  • Confidence using data and campaign performance insights to inform creative decisions and improve advertising.
  • Experience collaborating across disciplines, particularly with product managers, developers, strategists, or other technical partners.
  • An understanding of SaaS and scaled creative technology, with curiosity about how AI and automation can improve creative workflows.
What We Offer You
  • Five weeks paid time off (PTO), 11 company paid holidays, unlimited sick days
  • Generous healthcare packages & mental health benefits
  • 401K plus matching & equity grants for all new Smartlies
  • Wellness benefit & learning reimbursement opportunities
  • Volunteer time off days & company donation matching opportunities
  • And so much more…

The base pay range for this position is as mentioned below per year, plus an annual performance bonus. We take into consideration an individual’s background, expertise, and experience in determining final salary. In addition to annual salary, Smartly’s total rewards provide employees with stock options, medical/dental/vision insurances, retirement savings benefits, parental leave, 5 weeks vacation, unlimited sick days, life insurance, and disability benefits. This information is provided in accordance with applicable law. Base pay information is based on market location.

Salary in USD: $100,000 - $150,000

Curious what it’s like to work at Smartly? Visit our Careers page to see how we grow, collaborate, and make impact together

About Smartly

Smartly is the AI-powered advertising technology company transforming ad experiences for brands and their consumers. Our comprehensive advertising platform seamlessly integrates the capabilities of media, creative, and intelligence to power more than 800 billion impressions and generate more than 300 billion creatives annually, delivering tangible business outcomes for brands and advertisers.

Smartly is the only company in the industry recognized as a Leader in The Forrester Wave: Creative Advertising Technologies with PwC validating the results it delivers for brands. We manage creative and media for 700+ brands worldwide and $6B in ad spend across the largest media platforms, including Facebook, Google, Instagram, Pinterest, Snap, and TikTok. Our end-to-end technology, unmatched access to media platforms and exceptional customer service help Fortune 500 brands to reach and engage consumers and learn what performs best.Smartly is a multinational and diverse team of 750+ Smartlies from 60+ nationalities, working in 13 countries. Together, we want to create and maintain an inclusive environment where everyone feels respected and heard. Our Diversity, Equity & Inclusion approach is at the heart of it.

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Skills Required

  • Strong experience creating and leading paid social advertising in an agency, digital agency, or in-house creative environment
  • Portfolio demonstrating conceptual thinking and high-quality, performance-focused digital advertising
  • Strong knowledge of social and digital advertising platforms (Meta, TikTok, Snapchat, Pinterest, Google, YouTube) including formats and placements
  • Deep understanding of design, video production, and editing with a strong eye for branding and visual quality
  • Experience working directly with advertisers or clients to translate business needs into creative strategies and concepts
  • Ability to use data and campaign performance insights to inform creative decisions and iterations
  • Experience collaborating across disciplines, particularly with product managers, developers, and strategists
  • Understanding of SaaS and scaled creative technology and curiosity about AI and automation in creative workflows

What the Team is Saying

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Smartly Compensation & Benefits Highlights

  • Healthcare Strength Healthcare is characterized as comprehensive, including medical, dental, vision, and mental‑health coverage across many locations. In the U.S., there are indications of strong employer contributions in some plans, pointing to competitive coverage in at least some markets.
  • Leave & Time Off Breadth Time off is highlighted as a standout, with five weeks of paid vacation, company holidays, and in some U.S. roles unlimited sick days. This breadth is positioned as a core strength of the package.
  • Retirement Support Retirement support is present via a 401(k) with company match in U.S. roles and pension‑style offerings in some markets. This mix indicates meaningful employer support for long‑term savings.

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The Company
HQ: Helsinki
805 Employees
Year Founded: 2013

What We Do

We solve for advertising campaign and creative complexities - both key elements to the time/money savings and performance that brands, agencies and businesses seek. Our unified platform combines media, creative, and intelligence, offering end-to-end workflows powered by AI across the open and closed web. With over 700 brands and advertisers, we've proven that dynamic and personalized creative makes advertising impactful. We are on a mission to transform the advertising experience for brands and their consumers. ⚡️

Why Work With Us

As a fast-paced growth company, we offer opportunities to maximize learning and amplify impact. Our culture and values have always been the secret sauce of our growth. They define how we aspire to build our adtech product, whom we hire and reward, and how we work towards a shared vision. Join us in moving advertising forward.

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Smartly Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

We are a hybrid workplace where Smartlies have the flexibility of hybrid work combining office and work from home. We also offer programs for short-term remote work globally.

Typical time on-site: 3 days a week
HQHelsinki, FI
MX
Berlin, DE
Chicago, IL
Dubai
London, GB
Los Angeles, CA
New York, NY
San Francisco, CA
Singapore
Learn more

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