Be an Early Applicant
Our purpose is to simplify and automate the insurance life cycle so that our customers can focus on what matters most.
The Role
Develop and execute organic social and review strategies to build Vertafore's brand and credibility. Create and publish social content, run review-generation campaigns (G2 and similar), analyze sentiment and performance, partner with marketing and product teams, and use AI and analytics to optimize visibility, engagement, and buyer trust.
Summary Generated by Built In
$75,000 - $80,000 + Bonus
The insurance industry runs on Vertafore. We equip agencies, MGAs, and carriers with the core digital systems, specialized AI, and data-driven foundation to eliminate distribution drag across the insurance lifecycle, spanning sales, servicing, and back-office operations.
Underpinned by unmatched speed and performance power, we are the trusted backbone that's taking the insurance industry from friction to flow with Distribution Velocity -speed, performance, and trust - to drive growth at scale.
With over 95% of the top agencies and insurers and 50% of industry compliance transactions running through Vertafore, we lead at the intersection of innovation and trust, giving insurance professionals the confidence to transform and win in the AI era.
Our reach is global, with headquarters in Denver, Colorado, and offices across the U.S., Canada, and India.
The Social Media & Reputation Manager is responsible for strengthening Vertafore's visibility, credibility, and reputation through organic social media and customer review programs. This role combines strategic planning with hands-on execution-developing social content, managing Vertafore's presence across social and review platforms, and leveraging authentic customer feedback to build trust with insurance professionals.
As the steward of Vertafore's social media presence, this role brings our brand narrative to life through compelling content, industry engagement, and consistent messaging across social channels. Working closely with stakeholders in Marketing and senior leaders, the Social Media & Reputation Manager combines content creativity with a metrics-driven approach to increase the visibility of Vertafore's vision, thought leadership, and key business initiatives.
This role also owns Vertafore's customer review and peer validation strategy, leveraging platforms such as G2 to strengthen market credibility, buyer confidence, and discoverability across traditional and AI-powered search. The Social Media & Reputation Manager leads review generation campaigns, manages and optimizes Vertafore's presence on review platforms, analyzes customer sentiment and performance trends from reviews, and partners across the business to amplify customer proof points for brand, content, and demand generation initiatives.
Success in this role requires a unique combination of strategic thinking, content creation, relationship building, and data-driven decision making. The ideal candidate is equally comfortable developing strategy and creating content, can leverage AI to improve content development and workflow efficiency, and can identify and act on opportunities to strengthen Vertafore's reputation through trusted third-party validation.
Core Requirements and Responsibilities:
Essential job functions included but are not limited to the following:
Social Media
Customer Reviews & Reputation
Insights & Optimization
Knowledge, Skills and Abilities: • Strong social content creation skills across copy, visual concepts, and multimedia formats.• Proficiency with social media management, publishing, listening, and analytics platforms, such as Hootsuite.• Proficiency with Canva or similar tool required. Experience with Adobe Creative Suite a plus.• Strong understanding of visual design, photography, and social media creative best practices.• Strong editorial judgment and attention to detail.• Experience with software review and peer validation platforms such as G2, Gartner Peer Insights, TrustRadius, or Capterra.• Strong strategic thinking, project management, data analysis, and problem-solving skills.• Excellent verbal, written, and interpersonal communication skills.• Ability to build relationships and influence stakeholders across teams and organizational levels.• Proficient with generative AI tools to create, refine, and edit content, leveraging AI to improve quality and accelerate work.• Knowledge of search, social, and AI-driven content discovery trends.• Experience with project management platforms like Wrike or Asana, and marketing automation platforms like Marketo or HubSpot.
Qualifications:
Additional Requirements and Details:• Travel required up to 10% of the time.• Ability to work at our Denver headquarters a minimum of two days a week.• A remote setting within the United States is allowed for the remainder of the week with a stable internet connection.• Occasional lifting and/or moving up to 10 pounds.• Frequent repetitive hand and arm movements required to operate a computer.• Specific vision abilities required by this job include close vision (working on a computer, etc.).• Frequent sitting and/or standing.
THE VERTAFORE STORY
Over the past 50 years, Vertafore has advanced the entire insurance distribution channel with the best software solutions in the industry. Today, we're proud to say hundreds of thousands of Vertafore users rely on our solutions to write business faster, reduce costs, and fuel growth by increasing collaboration and streamlining processes. Vertafore leads the industry with secure, cloud-based mobile products that provide superior reporting and analytics, delivering actionable insight- right when customers need it most. We partner with other leading technology companies to deliver comprehensive solutions to improve the way our customers do business and serve their customers.
The Vertafore Way
Insurance is about relationships, and technology should make those relationships stronger. That's why, at Vertafore, it's our mission to transform the way the industry operates by putting people at the heart of insurance technology. By focusing on our customers, becoming better every day, and delivering results you can see, we provide the level of trust and security that insurance is all about.• Bias to Action: We're united by an innate drive to take action and make a difference in the technology and insurance spaces.• Win Together: We work together as one team, showing empathy and respect along the way.• Show Up Curious: We work to challenge one another to push boundaries and think beyond the box.• Say It, Do It: We honor every one of our commitments because integrity is important to us.• Customer Success is Our Success: We cultivate authentic relationships and follow up by actively listening to their needs.• We Love Insurance: We appreciate the impact insurance has on the world.
Is this role not an exact fit for you? Keep an eye on our Careers Page for other positions!
Vertafore is a drug free workplace and conducts preemployment drug and background screenings .
The selected candidate must be legally authorized to work in the United States.
The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all the job responsibilities, duties, skill, or working conditions. In addition, this document does not create an employment contract, implied or otherwise, other than an "at will" relationship.
Vertafore strongly supports equal employment opportunity for all applicants regardless of race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, sexual orientation, genetic information, or any other characteristic protected by state or federal law.
We do not accept resumes from agencies, headhunters, or other suppliers who have not signed a formal agreement with us.
Vertafore is a Flexible First working environment which allows team members to work from home as often as you'd like, while using our offices as a place for collaboration, community, and teambuilding. There are times you may be asked to come into an office and/or travel for specific meetings for a specific business purpose and this varies by job responsibilities.
Why Vertafore is the place for you: *Canada Only
Why Vertafore is the place for you: *US Only
The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all the job responsibilities, duties, skill, or working conditions. In addition, this document does not create an employment contract, implied or otherwise, other than an "at will" relationship.
Vertafore strongly supports equal employment opportunity for all applicants regardless of race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, sexual orientation, genetic information, or any other characteristic protected by state or federal law.
The Professional Services (PS) and Customer Success (CX) bonus plans are a quarterly monetary bonus plan based upon individual and practice performance against specific business metrics. Eligibility is determined by several factors including: start date, good standing in the company, and actives status at time of payout.
The Vertafore Incentive Plan (VIP) is an annual monetary bonus for eligible employees based on both individual and company performance. Eligibility is determined by several factors including: start date, good standing in the company, and actives status at time of payout.
Commission plans are tailored to each sales role but common components include quota, MBO's and ABPMs. Salespeople receive their formal compensation plan within 30 days of hire.
Vertafore is a drug free workplace and conducts preemployment drug and background screenings.
We do not accept resumes from agencies, headhunters or other suppliers who have not signed a formal agreement with us.
We want to make sure our recruiting process is accessible for everyone. if you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact [email protected]
Just a note, this contact information is for accommodation requests only.
The insurance industry runs on Vertafore. We equip agencies, MGAs, and carriers with the core digital systems, specialized AI, and data-driven foundation to eliminate distribution drag across the insurance lifecycle, spanning sales, servicing, and back-office operations.
Underpinned by unmatched speed and performance power, we are the trusted backbone that's taking the insurance industry from friction to flow with Distribution Velocity -speed, performance, and trust - to drive growth at scale.
With over 95% of the top agencies and insurers and 50% of industry compliance transactions running through Vertafore, we lead at the intersection of innovation and trust, giving insurance professionals the confidence to transform and win in the AI era.
Our reach is global, with headquarters in Denver, Colorado, and offices across the U.S., Canada, and India.
The Social Media & Reputation Manager is responsible for strengthening Vertafore's visibility, credibility, and reputation through organic social media and customer review programs. This role combines strategic planning with hands-on execution-developing social content, managing Vertafore's presence across social and review platforms, and leveraging authentic customer feedback to build trust with insurance professionals.
As the steward of Vertafore's social media presence, this role brings our brand narrative to life through compelling content, industry engagement, and consistent messaging across social channels. Working closely with stakeholders in Marketing and senior leaders, the Social Media & Reputation Manager combines content creativity with a metrics-driven approach to increase the visibility of Vertafore's vision, thought leadership, and key business initiatives.
This role also owns Vertafore's customer review and peer validation strategy, leveraging platforms such as G2 to strengthen market credibility, buyer confidence, and discoverability across traditional and AI-powered search. The Social Media & Reputation Manager leads review generation campaigns, manages and optimizes Vertafore's presence on review platforms, analyzes customer sentiment and performance trends from reviews, and partners across the business to amplify customer proof points for brand, content, and demand generation initiatives.
Success in this role requires a unique combination of strategic thinking, content creation, relationship building, and data-driven decision making. The ideal candidate is equally comfortable developing strategy and creating content, can leverage AI to improve content development and workflow efficiency, and can identify and act on opportunities to strengthen Vertafore's reputation through trusted third-party validation.
Core Requirements and Responsibilities:
Essential job functions included but are not limited to the following:
Social Media
- Develop and execute Vertafore's organic social media strategy and channel plans to increase brand visibility and audience engagement.
- Create compelling, on-brand social content, including copy and visual concepts, in line with best practices, to drive engagement and reach.
- Translate industry trends, customer challenges, and business priorities into engaging social media content and campaigns
- Manage Vertafore's day-to-day social media presence and engagement across platforms.
- Develop and manage paid social campaigns that support brand awareness initiatives, events, and strategic communications initiatives as needed.
- Proactively monitor social trends, audience behaviors, and algorithm changes to improve performance.
Customer Reviews & Reputation
- Own Vertafore's customer review and peer validation strategy, including G2 and other review platforms.
- Develop and execute review generation campaigns to increase review volume and quality.
- Manage and optimize Vertafore's presence across review platforms to strengthen market credibility, buyer confidence, and discoverability.
Insights & Optimization
- Track and analyze social media and review platform performance, translating data into actionable recommendations and business insights.
- Partner with Marketing, business, and leadership stakeholders to align programs with organizational priorities.
- Serve as an internal resource on social media, digital reputation, and emerging trends that influence buyer perception and discovery.
Knowledge, Skills and Abilities: • Strong social content creation skills across copy, visual concepts, and multimedia formats.• Proficiency with social media management, publishing, listening, and analytics platforms, such as Hootsuite.• Proficiency with Canva or similar tool required. Experience with Adobe Creative Suite a plus.• Strong understanding of visual design, photography, and social media creative best practices.• Strong editorial judgment and attention to detail.• Experience with software review and peer validation platforms such as G2, Gartner Peer Insights, TrustRadius, or Capterra.• Strong strategic thinking, project management, data analysis, and problem-solving skills.• Excellent verbal, written, and interpersonal communication skills.• Ability to build relationships and influence stakeholders across teams and organizational levels.• Proficient with generative AI tools to create, refine, and edit content, leveraging AI to improve quality and accelerate work.• Knowledge of search, social, and AI-driven content discovery trends.• Experience with project management platforms like Wrike or Asana, and marketing automation platforms like Marketo or HubSpot.
Qualifications:
- 5+ years of progressive social media and reputation management experience in a corporate setting.
- Experience in a B2B or technology company required.
- Bachelor's degree required. Major in Communications, Marketing or related field strongly preferred.
Additional Requirements and Details:• Travel required up to 10% of the time.• Ability to work at our Denver headquarters a minimum of two days a week.• A remote setting within the United States is allowed for the remainder of the week with a stable internet connection.• Occasional lifting and/or moving up to 10 pounds.• Frequent repetitive hand and arm movements required to operate a computer.• Specific vision abilities required by this job include close vision (working on a computer, etc.).• Frequent sitting and/or standing.
THE VERTAFORE STORY
Over the past 50 years, Vertafore has advanced the entire insurance distribution channel with the best software solutions in the industry. Today, we're proud to say hundreds of thousands of Vertafore users rely on our solutions to write business faster, reduce costs, and fuel growth by increasing collaboration and streamlining processes. Vertafore leads the industry with secure, cloud-based mobile products that provide superior reporting and analytics, delivering actionable insight- right when customers need it most. We partner with other leading technology companies to deliver comprehensive solutions to improve the way our customers do business and serve their customers.
The Vertafore Way
Insurance is about relationships, and technology should make those relationships stronger. That's why, at Vertafore, it's our mission to transform the way the industry operates by putting people at the heart of insurance technology. By focusing on our customers, becoming better every day, and delivering results you can see, we provide the level of trust and security that insurance is all about.• Bias to Action: We're united by an innate drive to take action and make a difference in the technology and insurance spaces.• Win Together: We work together as one team, showing empathy and respect along the way.• Show Up Curious: We work to challenge one another to push boundaries and think beyond the box.• Say It, Do It: We honor every one of our commitments because integrity is important to us.• Customer Success is Our Success: We cultivate authentic relationships and follow up by actively listening to their needs.• We Love Insurance: We appreciate the impact insurance has on the world.
Is this role not an exact fit for you? Keep an eye on our Careers Page for other positions!
Vertafore is a drug free workplace and conducts preemployment drug and background screenings .
The selected candidate must be legally authorized to work in the United States.
The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all the job responsibilities, duties, skill, or working conditions. In addition, this document does not create an employment contract, implied or otherwise, other than an "at will" relationship.
Vertafore strongly supports equal employment opportunity for all applicants regardless of race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, sexual orientation, genetic information, or any other characteristic protected by state or federal law.
We do not accept resumes from agencies, headhunters, or other suppliers who have not signed a formal agreement with us.
Vertafore is a Flexible First working environment which allows team members to work from home as often as you'd like, while using our offices as a place for collaboration, community, and teambuilding. There are times you may be asked to come into an office and/or travel for specific meetings for a specific business purpose and this varies by job responsibilities.
Why Vertafore is the place for you: *Canada Only
- The opportunity to work in a space where modern technology meets a stable and vital industry
- Medical, vision & dental plans
- Life, AD&D
- Short Term and Long Term Disability
- Pension Plan & Employer Match
- Maternity, Paternity and Parental Leave
- Employee and Family Assistance Program (EFAP)
- Education Assistance
- Additional programs - Employee Referral and Internal Recognition
Why Vertafore is the place for you: *US Only
- The opportunity to work in a space where modern technology meets a stable and vital industry
- We have a Flexible First work environment! Our North America team members use our offices for collaboration, community and team-building, with members asked to sometimes come into an office and/or travel depending on job responsibilities. Other times, our teams work from home or a similar environment.
- Medical, vision & dental plans
- PPO & high-deductible options
- Health Savings Account & Flexible Spending Accounts Options:
- Health Care FSA
- Dental & Vision FSA
- Dependent Care FSA
- Commuter FSA
- Life, AD&D (Basic & Supplemental), and Disability
- 401(k) Retirement Savings Plain & Employer Match
- Supplemental Plans - Pet insurance, Hospital Indemnity, and Accident Insurance
- Parental Leave & Adoption Assistance
- Employee Assistance Program (EAP)
- Education & Legal Assistance
- Additional programs - Tuition Reimbursement, Employee Referral, Internal Recognition, and Wellness
- Commuter Benefits (Denver)
The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all the job responsibilities, duties, skill, or working conditions. In addition, this document does not create an employment contract, implied or otherwise, other than an "at will" relationship.
Vertafore strongly supports equal employment opportunity for all applicants regardless of race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, sexual orientation, genetic information, or any other characteristic protected by state or federal law.
The Professional Services (PS) and Customer Success (CX) bonus plans are a quarterly monetary bonus plan based upon individual and practice performance against specific business metrics. Eligibility is determined by several factors including: start date, good standing in the company, and actives status at time of payout.
The Vertafore Incentive Plan (VIP) is an annual monetary bonus for eligible employees based on both individual and company performance. Eligibility is determined by several factors including: start date, good standing in the company, and actives status at time of payout.
Commission plans are tailored to each sales role but common components include quota, MBO's and ABPMs. Salespeople receive their formal compensation plan within 30 days of hire.
Vertafore is a drug free workplace and conducts preemployment drug and background screenings.
We do not accept resumes from agencies, headhunters or other suppliers who have not signed a formal agreement with us.
We want to make sure our recruiting process is accessible for everyone. if you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact [email protected]
Just a note, this contact information is for accommodation requests only.
Skills Required
- 5+ years of progressive social media and reputation management experience in a corporate setting.
- Experience in a B2B or technology company.
- Bachelor's degree (Communications, Marketing, or related field preferred).
- Proficiency with social media management, publishing, listening, and analytics platforms (e.g., Hootsuite).
- Proficiency with Canva or similar design tool.
- Experience with Adobe Creative Suite.
- Experience with software review and peer validation platforms (G2, Gartner Peer Insights, TrustRadius, Capterra).
- Proficiency with generative AI tools to create, refine, and edit content.
- Experience with project management platforms (Wrike or Asana).
- Experience with marketing automation platforms (Marketo or HubSpot).
- Strong editorial judgment, written and verbal communication skills, and content creation abilities (copy and visual concepts).
- Ability to work at Denver headquarters a minimum of two days per week; remote within the U.S. otherwise with stable internet.
- Legally authorized to work in the United States.
- Willingness to travel up to 10% of the time.
What the Team is Saying
Tyler
Senior Project Manager | Software Implementation
Vertafore Compensation & Benefits Highlights
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Leave & Time Off Breadth — Flexible or “unlimited” PTO, numerous paid holidays, and a companywide refresh day indicate broad time‑off availability. Time off is described as easy to use in practice.
-
Healthcare Strength — Multiple medical plan options (including PPO and HDHP with HSA) plus dental and vision point to a well-rounded offering. Plan choice and perceived quality are characterized as solid.
-
Flexible Benefits — A “Flexible First” hybrid setup supports remote work with offices for collaboration. Extras like paid volunteer time and a home‑office stipend reinforce day‑to‑day flexibility.
Vertafore Insights
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The Company
What We Do
We believe insurance is about relationships. And technology should only make them stronger. We exist to empower independent agents, carriers, and MGAs. To drive their success. Because their success is our success. And their ambitions for tomorrow are our goals for today. Since our inception, we’ve been the technology backbone of the insurance industry. We began punching cards for independent agents over 50 years ago and turned this passion for technology into a relentless pursuit. Born of human-centric purpose, we empower our customers with the technology to garner trust. Built to adapt, we equip the insurance channel for the future—transforming business and relationships along the way. Where others see opposition, we see opportunity. To look ahead. To modernize. To prepare our customers for what’s next—because we’re always thinking about it. Always innovating. Always building. Always creating. Quite simply…we love insurance. Because behind every policy—is a person. And we’re obsessed with powering the spirit of our industry.
Why Work With Us
Our team is bright and talented, and we bring passion to the work we do every day and continually strive to improve. We’re a Flexible First work environment, meaning team members work from home as often as they’d like, while using our offices as a place for collaboration, community, and team building. We work hard and we have fun doing it!
Gallery
Vertafore Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Our Flexible First working environment allows team members to work from home as often as they'd like, while using our offices for collaboration and team building.
Typical time on-site:
Flexible
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