Social Media Content Creator

Posted 3 Days Ago
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Fayetteville, AR, USA
In-Office
Entry level
Digital Media • News + Entertainment
The Role
Creates and publishes weekly short-form video content for local business clients across social platforms. Develops content calendars, collaborates with clients on creative concepts, presents and closes social media packages, amplifies selected content, monitors performance metrics, follows social trends, and meets revenue targets.
Summary Generated by Built In

Are you a creative storyteller who thrives on helping local businesses grow through engaging social content? KNWA/KFTA/KXNW is looking for a Social Media Content Creator who can produce dynamic, consistent video content for our local clients — and bring those stories to life across multiple social platforms.

In this role, you’ll collaborate directly with businesses to craft compelling weekly videos, ensuring they maintain a strong, authentic presence online. You’ll also play a key part in expanding KNWA/KFTA/KXNW’s digital offering by presenting and closing social media content packages alongside our Account Executives — and as an individual contributor. 

If you’re passionate about digital storytelling, relationship building, and helping local businesses thrive, this role is for you.

  • Create and post engaging weekly video content for local clients that aligns with their brand identity and marketing goals
  • Present and close social media content packages both during 4-legged sales calls with Account Executives and independently as an individual contributor
  • Collaborate with clients to brainstorm, plan, and produce compelling short-form video concepts that resonate with their target audiences
  • Develop and maintain content calendars to ensure consistent posting and strategic storytelling across all client social platforms
  • Amplify select client content through KNWA/KFTA/KXNW’s social media channels
  • Stay ahead of social trends and platform innovations to continually evolve content strategy and creative execution
  • Monitor and analyze performance metrics to optimize campaigns and demonstrate measurable results for clients
  • Meet and exceed revenue targets 

What We’re Looking For

Proven experience in social media content creation and video production (Instagram Reels, TikTok, Facebook, YouTube Shorts).

Strong understanding of social media strategy, audience engagement, and digital storytelling.

Excellent presentation and communication skills with confidence in client meetings and sales environments.

Ability to collaborate effectively with Account Executives while also succeeding independently.

Highly organized, creative, and adaptable in a fast-paced, deadline-driven environment.

Passion for local business marketing, community connection, and creative innovation.

Why Join KNWA/KFTA/KXNW

At KNWA/KFTA/KXNW, you’ll have the opportunity to combine creativity and strategy to make a tangible impact for local businesses. You’ll join a team that values collaboration, innovation, and storytelling — helping brands grow through authentic, effective social media content.

Skills Required

  • Proven experience in social media content creation and video production
  • Experience creating content for Instagram Reels, TikTok, Facebook, and YouTube Shorts
  • Strong understanding of social media strategy, audience engagement, and digital storytelling
  • Excellent presentation and communication skills for client meetings and sales environments
  • Ability to collaborate with Account Executives and work independently
  • Strong organization, creativity, and adaptability in a fast-paced, deadline-driven environment
  • Passion for local business marketing, community connection, and creative innovation

Nexstar Media Group, Inc. Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Nexstar Media Group, Inc. and has not been reviewed or approved by Nexstar Media Group, Inc..

  • Healthcare Strength Healthcare is presented as comprehensive, covering medical, dental, vision, behavioral health, and an Employee Assistance Program. Disability and life insurance are also available, with optional protections like accident and critical illness coverage noted.
  • Parental & Family Support Paid parental leave is offered and was expanded to provide up to six weeks of paid time for eligible employees. Family-support resources are complemented by mental‑health and EAP services.
  • Leave & Time Off Breadth Paid time off, sick leave, and standard holidays are provided, with vacation that typically scales with tenure. These programs form part of a conventional large‑employer benefits menu.

Nexstar Media Group, Inc. Insights

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The Company
HQ: Irving, TX
5,001 Employees
Year Founded: 1996

What We Do

Nexstar Media Group is the largest TV station operator in the country. With the reach of 171 full power television stations in 100 markets addressing nearly 38.9% of US television households, and a diversified, growing digital media operation, Nexstar Media Group offers superior audience engagement across all media devices and local broadcast television’s unrivalled influence on consumers’ purchasing and political decisions. In 20 years, Nexstar has grown from a single station to the nation’s largest television company. This growth is fueled by an organization-wide commitment to delivering exceptional service to our communities and outstanding results for our advertisers. From the very beginning, Nexstar has cultivated an organization-wide commitment to providing superior, unique local content that is relevant to each of the communities it serves, while offering local businesses, advertisers and brands the ability to engage and connect with local communities.

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