Senior Software Engineer, Meta

Posted 9 Hours Ago
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Helsinki, FIN
Hybrid
Senior level
AdTech • Artificial Intelligence • Digital Media • Marketing Tech • Social Media • Software • Generative AI
Smartly is an AI-powered adtech company, enhancing marketer productivity and unifying the platform world.
The Role
Design, build, and operate backend and full‑stack services for high‑volume advertising workflows. Integrate with the Meta Marketing API, improve scalability, reliability, performance, and observability, own end‑to‑end features, explore AI tooling, and mentor engineers.
Summary Generated by Built In

Meta Workspaces is a core product area at Smartly, helping advertisers manage, automate, and scale campaigns on Meta through Smartly. The team builds customer-facing experiences, automation capabilities, and integrations with the Meta Marketing API, enabling customers to access platform capabilities efficiently and operate at scale.

As a Senior Software Engineer, you will help design and evolve systems that power high-volume advertising workflows used by customers around the world. You will work across the full stack, own significant technical initiatives, and help shape the architecture of reliable, high-performance systems. You will collaborate closely with product managers, designers, and engineers to deliver features that directly impact how customers manage and automate their advertising operations.

What You Will Do
  • Design, build, and maintain backend services and full-stack product capabilities at the core of Smartly’s Meta Workspaces.
  • Build and maintain integrations with the Meta Marketing API, enabling customers to access new platform capabilities and manage advertising workflows through Smartly.
  • Develop and operate systems that process high volumes of advertising operations and data while maintaining strong reliability, performance, and scalability characteristics.
  • Own high-impact features from product discovery and API design through implementation, testing, rollout, and iteration.
  • Collaborate with product, design, infrastructure, data, and engineering teams to turn business needs into reliable technical solutions.
  • Improve the scalability, reliability, performance, and observability of services operating under real production load.
  • Design robust APIs, service boundaries, and integrations that support complex automation and workflow-driven products.
  • Explore practical ways to use AI-enabled tools to improve engineering workflows, developer productivity, and the quality of team delivery.
  • Mentor other engineers and help raise the bar for testing, monitoring, code quality, and operational excellence.
What We Are Looking For
  • Strong experience building and shipping production software as a backend or full-stack engineer.
  • Professional experience with TypeScript and Node.js.
  • Practical experience with relational databases, APIs, cloud infrastructure, and distributed systems.
  • Experience designing, operating, and scaling production services with demanding reliability, performance, and availability requirements.
  • Ability to make thoughtful technical decisions in ambiguous situations and balance quality, speed, and long-term maintainability.
  • Experience collaborating across functions and contributing to technical discussions that shape product and engineering outcomes.
  • Strong written and verbal communication skills in English.
  • Curiosity about emerging AI capabilities and willingness to explore opportunities to improve products, workflows, and developer productivity through AI.
  • Ability to work effectively in a hybrid setup, including three days per week in our Helsinki office.

Relevant technologies for this team include TypeScript, Node.js, PostgreSQL, React, Playwright, Jotai, Kafka, BullMQ, Kubernetes, distributed tracing and observability tooling, and modern testing frameworks. We don’t expect experience with every technology listed, but we value engineers who enjoy learning new technologies and working across different parts of the stack.

What We Offer You

At Smartly, we offer a place where you can advance your career. Here, you'll find:

An Inclusive Global Culture: Join a team of over 750 Smartlies, representing more than 60 nationalities across 24 locations in 13 countries. We cultivate a culture built on trust, transparency, and open feedback, where diverse perspectives are valued and encouraged.

Global Impact: Contribute to a company making a global impact, directly influencing our customers' success and business growth.

Focus on Wellbeing: We prioritize your health with healthcare packages, mental health services, and a commitment to work-life balance through paid holidays and family leave.

Comprehensive Rewards: Benefit from equity options, performance-based rewards, competitive compensation, and career development opportunities.

Flexible Hybrid Workplace: Experience a hybrid work model, balancing office collaboration with remote work, and the option to work abroad for up to 30 days annually.

Apply Now and Build Your Future with Smartly!

Curious what it’s like to work at Smartly? Visit our Careers page to see how we grow, collaborate, and make impact together.

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About Smartly

Smartly is the AI-powered advertising technology company transforming ad experiences for brands and their consumers. Our comprehensive advertising platform seamlessly integrates the capabilities of media, creative, and intelligence to power more than 800 billion impressions and generate more than 300 billion creatives annually, delivering tangible business outcomes for brands and advertisers.

Smartly is the only company in the industry recognized as a Leader in The Forrester Wave: Creative Advertising Technologies with PwC validating the results it delivers for brands. We manage creative and media for 700+ brands worldwide and $6B in ad spend across the largest media platforms, including Facebook, Google, Instagram, Pinterest, Snap, and TikTok. Our end-to-end technology, unmatched access to media platforms and exceptional customer service help Fortune 500 brands to reach and engage consumers and learn what performs best.Smartly is a multinational and diverse team of 750+ Smartlies from 60+ nationalities, working in 13 countries. Together, we want to create and maintain an inclusive environment where everyone feels respected and heard. Our Diversity, Equity & Inclusion approach is at the heart of it.

Visit Smartly to learn more.
The processing of your information is described in our Candidate Privacy Notice.

Skills Required

  • Strong experience building and shipping production backend or full-stack software
  • Professional experience with TypeScript and Node.js
  • Practical experience with relational databases, APIs, cloud infrastructure, and distributed systems
  • Experience designing, operating, and scaling production services with strong reliability and performance requirements
  • Collaborate across product, design, infrastructure, data, and engineering teams
  • Strong written and verbal communication skills in English
  • Ability to work in a hybrid setup, including three days per week in Helsinki
  • Familiarity with PostgreSQL, React, Playwright, Jotai, Kafka, BullMQ, Kubernetes, distributed tracing, observability tooling, and modern testing frameworks
  • Curiosity about emerging AI capabilities and willingness to explore AI to improve workflows
  • Mentor other engineers and raise standards for testing, monitoring, code quality, and operations

What the Team is Saying

Madeline
Malachy
Kristo

Smartly Compensation & Benefits Highlights

  • Leave & Time Off Breadth Five weeks of paid vacation, company holidays, wellness/recharge days, and an annual holiday shutdown are repeatedly highlighted, with sabbatical or study leave noted in some locations. This broad time-off structure compares favorably against many tech employers.
  • Healthcare Strength Medical, dental, and vision coverage are paired with mental-health support, FSA options, and inclusive elements such as transgender-inclusive coverage and pet insurance, alongside life and disability insurance. The scope indicates robust core health protection.
  • Flexible Benefits Office, hybrid, or fully remote arrangements (in approved locations) are offered, complemented by a home-office stipend and short-term 'work from anywhere' programs. These options provide meaningful flexibility in where and how work is done.

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The Company
HQ: Helsinki
805 Employees
Year Founded: 2013

What We Do

We solve for advertising campaign and creative complexities - both key elements to the time/money savings and performance that brands, agencies and businesses seek. Our unified platform combines media, creative, and intelligence, offering end-to-end workflows powered by AI across the open and closed web. With over 700 brands and advertisers, we've proven that dynamic and personalized creative makes advertising impactful. We are on a mission to transform the advertising experience for brands and their consumers. ⚡️

Why Work With Us

As a fast-paced growth company, we offer opportunities to maximize learning and amplify impact. Our culture and values have always been the secret sauce of our growth. They define how we aspire to build our adtech product, whom we hire and reward, and how we work towards a shared vision. Join us in moving advertising forward.

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Smartly Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

We are a hybrid workplace where Smartlies have the flexibility of hybrid work combining office and work from home. We also offer programs for short-term remote work globally.

Typical time on-site: 3 days a week
HQHelsinki, FI
MX
Berlin, DE
Chicago, IL
Dubai
London, GB
Los Angeles, CA
New York, NY
San Francisco, CA
Singapore
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