Join Smartly as a Senior Product Manager on Media Platform. Your main product is the next generation of our core optimization feature, which currently manages over $1B in annual customer spend across advertising channels. The next generation plays a crucial role in how Smartly delivers value to our customers. It saves time through automation and, most importantly, optimizes campaigns based on performance.
About the Team and the Role:Smartly helps advertisers run digital advertising across social media, programmatic, and connected TV. We help marketers get better performance and work more efficiently.
As a Product Manager at Smartly, you own product areas end to end: discovery, vision, roadmap, backlog, and go-to-market. You work with large advertisers, advertising platforms, the engineers who build the product, and other Smartly product teams. What you learn from customers should show up in the roadmap, the launch plan, and weekly priorities.
You will be part of the Media Platform group. We build the shared capabilities the channels run on: campaign management, budget optimization, automated triggers, catalog management, and more. That is how marketers get better results while simultaneously doing less manual work.
Your main product is Smartly's Triggers. We are building the next generation of Triggers with a foundation that can carry all of Smartly's media optimizations as we grow. You are accountable for whether Triggers help marketers with real business problems: stronger performance, less busywork. Your first tasks include launching the closed alpha with a handful of selected customers, staying close to them, and learning how it compares with current Triggers. We already have a roadmap for what we think should come after that closed alpha. What you hear from customers, and what you then envision, should change that view.
On the Media Platform team, you will also own other related product areas and help set the direction of the platform. The exact mix can shift as the team and the company find better ways to create value.
As a Senior Product Manager, you will:
- Stay close to customers and gain deep insights to define product priorities and problems to solve
- Lead discovery, including user research and prototype testing
- Work closely with your engineering team, owning the product roadmap and prioritize feature development
- Collaborate with other teams and align related product visions
- Work with engineers, channel PMs, large advertisers, and advertising platforms so platform capabilities land in real advertiser workflows
- Develop go-to-market strategies to drive product adoption and demand
- Conduct client workshops and presentations to showcase product capabilities
- Manage stakeholder relationships and ensure alignment of strategy and execution
- 5+ years of product management experience, preferably in B2B SaaS
- Experience working across functions without needing a lead title to get alignment
- Proven track record of leading high-impact products and driving user or revenue growth
- Strong leadership skills with experience in cross-functional collaboration
- Expertise in launching successful software products and features
- Background in a technically complex domain, such as digital advertising, and willingness to get fluent in that domain
- Proficiency in data analysis and handling large datasets
- Bachelor's or Master's degree in a related field
- Ability to work from the Helsinki office at least 3 days per week
- Excellent English, and willingness and ability to travel internationally to meet internal teams, partners, and customers.
Smartly is the AI-powered advertising technology company transforming ad experiences for brands and their consumers. Our comprehensive advertising platform seamlessly integrates the capabilities of media, creative, and intelligence to power more than 800 billion impressions and generate more than 300 billion creatives annually, delivering tangible business outcomes for brands and advertisers.
Smartly is the only company in the industry recognized as a Leader in The Forrester Wave: Creative Advertising Technologies with PwC validating the results it delivers for brands. We manage creative and media for 700+ brands worldwide and $6B in ad spend across the largest media platforms, including Facebook, Google, Instagram, Pinterest, Snap, and TikTok. Our end-to-end technology, unmatched access to media platforms and exceptional customer service help Fortune 500 brands to reach and engage consumers and learn what performs best.Smartly is a multinational and diverse team of 750+ Smartlies from 60+ nationalities, working in 13 countries. Together, we want to create and maintain an inclusive environment where everyone feels respected and heard. Our Diversity, Equity & Inclusion approach is at the heart of it.
Visit Smartly to learn more.
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Skills Required
- 5+ years of product management experience
- Experience working cross-functionally and building alignment without a formal lead title
- Proven track record leading high-impact products and driving user or revenue growth
- Strong leadership and cross-functional collaboration skills
- Experience launching successful software products and features
- Background in a technically complex domain, such as digital advertising, or willingness to become fluent in the domain
- Proficiency in data analysis and handling large datasets
- Bachelor’s or Master’s degree in a related field
- Ability to work from the Helsinki office at least three days per week
- Excellent English proficiency
- Willingness and ability to travel internationally to meet teams, partners, and customers
- B2B SaaS product management experience
What the Team is Saying
Smartly Compensation & Benefits Highlights
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Leave & Time Off Breadth — Job postings and company materials indicate five weeks of paid vacation, company-paid holidays, and flexible or unlimited sick leave, with additional company-wide “recharge” days in some markets. Feedback suggests the vacation policy is generous, though how consistently time off is taken can vary by team and location.
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Healthcare Strength — Benefits commonly include medical, dental, and vision coverage (with immediate start in some regions) alongside global mental-health support and wellness stipends. Feedback suggests healthcare offerings are a strong point of the package, particularly in the U.S.
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Parental & Family Support — Multiple sources and role listings note paid parental leave and family-related leave benefits across locations. Feedback suggests these policies are a meaningful part of the total rewards.
Smartly Insights
What We Do
We solve for advertising campaign and creative complexities - both key elements to the time/money savings and performance that brands, agencies and businesses seek. Our unified platform combines media, creative, and intelligence, offering end-to-end workflows powered by AI across the open and closed web. With over 700 brands and advertisers, we've proven that dynamic and personalized creative makes advertising impactful. We are on a mission to transform the advertising experience for brands and their consumers. ⚡️
Why Work With Us
As a fast-paced growth company, we offer opportunities to maximize learning and amplify impact. Our culture and values have always been the secret sauce of our growth. They define how we aspire to build our adtech product, whom we hire and reward, and how we work towards a shared vision. Join us in moving advertising forward.
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Smartly Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
We are a hybrid workplace where Smartlies have the flexibility of hybrid work combining office and work from home. We also offer programs for short-term remote work globally.
