As Senior Product Marketing Manager, you will be both an advocate and key spokesperson for Deal Central and F&I Intelligence, ensuring that our positioning, messaging, and market approach resonate with dealerships and industry stakeholders. You will support cross-functional teams-including Sales, Marketing, Product, and Operations-by translating product capabilities into compelling value propositions, equipping go-to-market teams with impactful tools, and providing market intelligence to guide product and commercial strategy.
What You'll Do
- Build a deep understanding of our customers, the market, vertical markets and the competition
- Build positioning, targeting, pricing, and messaging for relevant segments and audiences
- Define clear and compelling customer pain points, challenger, value propositions, competitive differentiation, and customer success stories
- Create new product introduction strategies and go-to-market plans for services, customer education & training, and 3rd party integrations
- Partner with the Content Team to support all of the above including webinars, educational tips & tricks, in-app messaging, guides, product videos, customer success stories, blog posts, ebooks, infographics, and more
- Work with the product management and support teams to uncover new markets and use cases, define new offers and influence roadmap decisions
- Validate hypotheses through customer insights, data analysis, and testing
- Monitor competitive activities, identifying gaps and opportunities
- Understand product decision makers, users and influencers to inform product development, messaging, and sales/marketing approaches
- Develop and oversee the product marketing messaging related to company and product value propositions, including sales enablement tools, new feature launches, competitive comparisons, etc,
- Monitor industry analysts, competitors, customers, sales engagements, etc. to identify unmet customer needs and market opportunities
- Support product pilot and launch readiness efforts
- Manage Sales Enablement employee role to continue the development, sustainment and utilization of effective sales collateral and tools
- Manage a team of product marketers to prioritize the work, provide strategy and guidance and mentor and coach.
- Travel: 20%
What's in It for You?
Here's a sneak peek at the benefits you could experience as a Cox employee:
- A competitive salary and top-notch bonus/incentive plans.
- Exceptional work-life balance, flexible time-off policies and accommodating work schedules.
- Comprehensive healthcare, with multiple options for individuals and families.
- Generous 401(k) retirement plans with company match.
- Professional development and continuing education opportunities.
- Inclusive parental leave policies, plus comprehensive fertility coverage and adoption assistance.
- Extra perks like pet insurance, employee discounts and much more.
Check out all our benefits.
Who You Are
Minimum:
- Bachelor's degree in related discipline and 8 years of experience in sales or sales support within medium to large enterprise accounts, preferably in B2B software or enterprise technology solutions, with a background in marketing or product marketing. The right candidate could also have a different combination, such as a master's degree and 6 years' experience; a Ph.D. and 3 years of experience; or 12 years' experience in a related field.
- Proven experience managing, mentoring, and coaching team members
- Excellent communication skills - both verbal and written
- Strong presentation skills, with the ability to facilitate discussions in customer-facing environments
- Exceptional follow-through, time management, and project management skills to deliver measurable results
- Analytics or analytical background, or related market research skills
- Creative mindset with the ability to develop compelling messaging, campaigns, or solutions
- Familiarity with AI prompting, generative AI tools, or leveraging emerging technologies in marketing and product strategy
- Travel: 20%
Preferred:
- Degree in Marketing, Communications, Business, or a related field
- Automotive industry experience
Join the Cox family of businesses and make your mark today!
USD 119,600.00 - 199,400.00 per year
Compensation:
Compensation includes a base salary of $119,600.00 - $199,400.00. The base salary may vary within the anticipated base pay range based on factors such as the ultimate location of the position and the selected candidate's knowledge, skills, and abilities. Position may be eligible for additional compensation that may include an incentive program.
Benefits:
The Company offers eligible employees the flexibility to take as much vacation with pay as they deem consistent with their duties, the company's needs, and its obligations; seven paid holidays throughout the calendar year; and up to 160 hours of paid wellness annually for their own wellness or that of family members. Employees are also eligible for additional paid time off in the form of bereavement leave, time off to vote, jury duty leave, volunteer time off, military leave, and parental leave.
Applicants must currently be authorized to work in the United States for any employer without current or future sponsorship.
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What We Do
For well over a century, Cox Enterprises has been shaping the future with daring ideas and values-driven thinking.
Since our founding in 1898, our relentless spirit of innovation has driven us to disrupt industries and enhance the quality of life in the communities we serve. Through our major divisions — Cox Communications, Cox Automotive and Cox Farms — our people have countless opportunities to grow and make an impact in the communications and automotive industries, as well as in new ventures in agriculture, cleantech, digital media and more.
As a privately-held, family-owned business, we know that people are our most valuable asset. We offer a supportive and inclusive environment with flexible career growth, amazing benefits and work-life balance at the forefront.
Our mission, our ways of working and our commitment to people are what make our workplace culture remarkably flexible and resilient. Join us to build a better future and make your mark.
Why Work With Us
At our core, Cox is a technology company that values human relationships. We know people feel most empowered when their work has meaning, when they feel respected and have opportunities to grow. “Career satisfaction” is not enough at Cox — we’re here to help you find balance, live well and achieve your career goals even as they change over time.
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Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Every person has different working styles and preferences — and we aim to empower teams to work where they are most comfortable. Some roles require in-person work, but for those that can be performed remotely, we offer flexibility.
