Senior Product Marketing Manager - Observability

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9 Locations
In-Office or Remote
106K-243K Annually
Senior level
Artificial Intelligence • Cloud • Information Technology • Consulting
The Role
Lead product marketing for HPE OpsRamp observability: define positioning and GTM, create high-conversion content, enable sales, run competitive and market research, drive thought leadership and customer advocacy to grow pipeline and influence product roadmap.
Summary Generated by Built In
Senior Product Marketing Manager - Observability

  

This role has been designed as 'Hybrid' with a requirement that you will work on average 2 days per week from an HPE office.

Who We Are:

Hewlett Packard Enterprise is the global edge-to-cloud company advancing the way people live and work. We help companies connect, protect, analyze, and act on their data and applications wherever they live, from edge to cloud, so they can turn insights into outcomes at the speed required to thrive in today’s complex world. Our culture thrives on finding new and better ways to accelerate what’s next. We know varied backgrounds are valued and succeed here. We have the flexibility to manage our work and personal needs. We make bold moves, together, and are a force for good. If you are looking to stretch and grow your career our culture will embrace you. Open up opportunities with HPE.

Job Description:

   

As a Senior Product Marketing Manager for Observability, you have the opportunity to be a strategic leader responsible for driving business success for HPE OpsRamp Software across the product lifecycle.  We’re a fast-growing team looking for an accomplished observability product marketer who can collaborate with leaders in product management, sales, and marketing teams across a global, matrixed organization.

You’ll shape messaging that differentiates HPE observability from the crowd, lead go-to-market initiatives with precision, and deliver high-conversion content that consistently drives measurable pipeline growth. You’ll empower sales and partners with clear, actionable positioning while helping customers solve IT challenges to accelerate growth in a fast-growing market. Specifically, a strong candidate can position solutions for personas including SRE, platform engineering, and IT operations teams, and for use cases such as incident management, root cause analysis, and hybrid cloud observability. You know the market and understand leading observability vendors (e.g., Datadog, Dynatrace, Splunk, Elastic, New Relic, Grafana, App Dynamics, SolarWinds) to articulate differentiated value.

At HPE you’ll be a part of an experienced product marketing team, and our culture is to innovate boldly, win together, and be a force for good. We help each other succeed to achieve big goals, and we value unique thoughts, celebrate individuality, and hold ourselves accountable.

The role combines strategic thinking with execution, and if you’re a storyteller passionate about observability technology, want to influence market perception, and partner with technical leaders to define the next era of enterprise innovation, this is your opportunity to lead from the front. Apply now!

This is a remote teleworker role.

About HPE OpsRamp:

HPE OpsRamp is a leading platform for digital operations management, empowering organizations to monitor, manage, and optimize complex IT environments. IT operations teams can minimize downtime, deliver extraordinary service experiences, and increase the resilience of their hybrid IT environment with HPE OpsRamp. 


Key Responsibilities:

  • Product Positioning and Messaging: Develop clear and compelling product positioning that highlights the value of HPE OpsRamp solution in infrastructure monitoring, cloud-native observability, and AIOps. Maintain messaging frameworks tailored to target personas, industries, and use cases.
  • Go-to-Market Strategy: Define and execute go-to-market strategies for existing and new product offerings. Collaborate with cross-functional teams, including product management, engineering, and sales, to align marketing plans with product roadmaps and business objectives, while leading launches.
  • Content Creation: Produce high-impact marketing collateral, including solution briefs, whitepapers, case studies, demo videos, and blogs. Partner with demand generation teams to create campaign assets, landing pages, eBooks, webinars, and compelling offers that drive pipeline.
  • Thought Leadership: Build thought leadership about observability trends, hybrid cloud operations, and AIOps through analyst engagement, speaking opportunities, and industry content.
  • Market Research and Competitive Analysis: Conduct market research to identify trends, customer pain points, and competitive insights. Translate research findings into actionable recommendations for product positioning and differentiation.
  • Sales Enablement: Develop sales enablement tools, such as battle cards, product training materials, and objection-handling guides. Partner with sales to ensure they are equipped to effectively communicate product value to customers.
  • Customer Advocacy: Work closely with customer success teams to identify and showcase customer success stories. Leverage customer feedback to refine messaging and influence product roadmap decisions.

Education & Experience:

  • Education: Bachelor’s degree in Marketing, Business, Computer Science, or a related field. MBA or equivalent experience is a plus.
  • Marketing Experience: Minimum 5+ years of product marketing experience in a complex hybrid cloud or cloud-native environment.
  • Experience with Observability solutions is required
  • Technical Knowledge: Demonstrate experience marketing observability platforms across metrics, logs, traces, event correlation, and distributed systems. Experience connecting observability and AI/AIOps narratives, including automation, anomaly detection, and predictive operations, into business value.

Skills:

  • Marketing Expertise: Proven success marketing to SRE, platform engineering, and IT operations teams by developing go-to-market strategies, crafting differentiated messaging, and leading cross-functional product launches.
  • Collaboration: Strong track record of partnering with product, sales and marketing teams.
  • Communication: Exceptional written, verbal, and presentation skills to a variety of customer, sales, and partner audiences; able to simplify complex concepts; experience influencing stakeholders at all levels to drive alignment.
  • Analytical Thinking: Leverages market, customer, and competitive insights to inform product and marketing strategy.
  • AI Tools Proficiency: Shows experience using generative AI tools to scale content development, refine messaging, and improve efficiency and pipeline impact.

Preferred Skills:

  • Familiarity with enterprise buyers including CIOs, CTOs, VP Infrastructure, and IT Operations leaders
  • Experience supporting analyst relations and industry influencers

Impact/Scope:

  • Influence at the vice president and above level.

Complexity:

  • High – Independently drives strategic direction.

What We Can Offer You:

Health & Wellbeing

We strive to provide our team members and their loved ones with a comprehensive suite of benefits that supports their physical, financial and emotional wellbeing.

Personal & Professional Development

We also invest in your career because the better you are, the better we all are. We have specific programs catered to helping you reach any career goals you have — whether you want to become a knowledge expert in your field or apply your skills to another division.

Unconditional Inclusion

We are unconditionally inclusive in the way we work and celebrate individual uniqueness. We know varied backgrounds are valued and succeed here. We have the flexibility to manage our work and personal needs. We make bold moves, together, and are a force for good.

Let's Stay Connected:

Follow @HPECareers on Instagram to see the latest on people, culture and tech at HPE.

Job:

Marketing

Job Level:

Expert

    

"The expected salary/wage range for this position is provided below. Actual offer may vary from this range based upon geographic location, work experience, education/training, and/or skill level.
– United States of America: Annual Salary USD 111,000 - 211,000 in Colorado // 120,000 - 228,000 in Massachusetts // 120,000 - 243,000 in California // 105,500 - 243,000 in Georgia & North Carolina & Pennsylvania & Texas
The listed salary range reflects base salary. Variable incentives may also be offered."

Information about employee benefits offered in the US can be found at https://myhperewards.com/main/new-hire-enrollment.html

The estimated job application period closure is September 30 2026; this timeline is provided for transparency and internal planning purposes.

HPE is an Equal Employment Opportunity/ Veterans/Disabled/LGBT employer. We do not discriminate on the basis of race, gender, or any other protected category, and all decisions we make are made on the basis of qualifications, merit, and business need. Our goal is to be one global team that is representative of our customers, in an inclusive environment where we can continue to innovate and grow together. Please click here: Equal Employment Opportunity.

Hewlett Packard Enterprise is EEO Protected Veteran/ Individual with Disabilities.

   

HPE will comply with all applicable laws related to employer use of arrest and conviction records, including laws requiring employers to consider for employment qualified applicants with criminal histories.

   

Recruitment Fraud Alert

We have become aware of an increase in fraudulent recruitment activities in which individuals impersonate our company or authorized recruitment agencies to offer fake employment opportunities. These scams may occur through false websites, emails, social media, or chat-based applications and often aim to obtain personal information or money. Please note that Hewlett Packard Enterprise (HPE), its direct and indirect subsidiaries and affiliated companies, and its authorized recruitment agencies/vendors will never charge a candidate a registration fee, hiring fee, or any other fee in connection with its recruitment and hiring process. We also never request personal information such as back account details, Social Security numbers, or national IDs via social media or chat applications.

All legitimate job opportunities will come through official company channels, and candidates are responsible for verifying the credentials of any third party claiming to represent the company. Any reliance on fraudulent communication is at the individual’s own risk, and HPE disclaims legal liability for any resulting damages. If you suspect recruitment fraud, do not share personal information or make any payments and report the incident to your local authorities immediately.

Skills Required

  • Bachelor's degree in Marketing, Business, Computer Science, or related field
  • Minimum 5+ years of product marketing experience in hybrid cloud or cloud-native environments
  • Experience with observability solutions and vendors (e.g., Datadog, Dynatrace, Splunk, Elastic, New Relic, Grafana, AppDynamics, SolarWinds)
  • Technical knowledge marketing metrics, logs, traces, event correlation, distributed systems, and AIOps narratives
  • Proven experience marketing to SRE, platform engineering, and IT operations personas and leading cross-functional launches
  • Exceptional written, verbal, and presentation skills for customer, sales, and partner audiences
  • Experience using generative AI tools to scale content development and refine messaging
  • MBA or equivalent experience
  • Familiarity with enterprise buyers (CIO, CTO, VP Infrastructure)
  • Experience supporting analyst relations and industry influencers

Hewlett Packard Enterprise Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Hewlett Packard Enterprise and has not been reviewed or approved by Hewlett Packard Enterprise.

  • Parental & Family Support Parental leave provides six months of fully paid time for all parents and includes options to return part-time for up to 36 months. Additional supports like backup childcare, fertility and adoption assistance reinforce a family-friendly package.
  • Wellbeing & Lifestyle Benefits Wellness Fridays offer paid early-finish time each month alongside resources such as on-site gyms, mental health tools, and paid volunteer time. These programs emphasize balance and personal well-being.
  • Retirement Support Retirement programs include a 401(k) with a 100% match on the first 4% of base salary and an Employee Stock Purchase Program. Retirement Transition Support enables part-time work for employees nearing retirement.

Hewlett Packard Enterprise Insights

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The Company
HQ: Houston, TX
85,422 Employees
Year Founded: 2015

What We Do

In 1939, Bill Hewlett and Dave Packard, college friends turned business partners, started the original Silicon Valley startup in the space of a rented Palo Alto garage. Starting with audio oscillators, the friends built the foundation for a company that would grow to become a global leader in enterprise technology. More than 75 years later, our success is exemplified through our employees’ drive to advance ideas that bring meaningful innovations to life for our customers and partners around the globe. We are guided by our mission to help customers use technology to turn ideas into value, and empower them to transform industries, markets and lives. We simplify Hybrid IT, power the Intelligent Edge and provide the expertise to make it all happen.

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