About Us:
Grow Therapy is on a mission to serve as the trusted partner for therapists growing their practice, and patients accessing high-quality care. Powered by technology, we are a three-sided marketplace that empowers providers, augments insurance payors, and serves patients. Following the mass increase in depression and anxiety, the need for accessibility is more important than ever. To make our vision for mental healthcare a reality, we’re building a team of entrepreneurs and mission-driven go-getters. Since launching in February 2021, we’ve empowered more than ten thousand therapists and hundreds of thousands of clients across the country and insurance landscape. We’ve raised more than $178mm of funding from Sequoia Capital, Transformation Capital, TCV, SignalFire, and others.
As a Senior Product Manager for Client Activation at Grow, you’ll be at the heart of defining product direction, prioritizing work that drives measurable outcomes, and influencing product culture across the organization.
Getting a client to book their first therapy appointment is only the beginning of the journey — to have a meaningful impact on Clients’ lives we need to make sure they can successfully make it to their appointments, form a meaningful connection with their provider, and come back.
We're looking for a Senior Product Manager to lead our Client Activation team, which is responsible for ensuring clients can frictionlessly book an appointment and successfully return for a second session with a provider who is right for them. This is one of the highest-impact product areas at Grow and every improvement in activation translates directly into thousands more clients starting a meaningful care journey.
You'll own the end-to-end experience from the moment a client books a provider through to their second completed appointment — removing friction, helping them find the right provider and keeping clients engaged in the early part of their care journey.
What You’ll Do- Drive product strategy and define clear roadmaps in collaboration with cross-functional partners, including Engineering, Design, Analytics, and Go-to-Market teams.
- Lead the end-to-end product development lifecycle from discovery to delivery, ensuring quality and customer value.
- Partner with engineering and design teams to make tradeoffs between complexity, user experience, and business impact.
- Use data, qualitative insights, and user research to inform decisions and measure product impact.
- Communicate product vision, opportunity framing, and status to senior leadership.
- Mentor and collaborate with other product managers, fostering a culture of shared learning and continuous improvement.
- Ensure alignment on product goals and success metrics across diverse stakeholder groups.
- 5+ years of product management experience building consumer-facing digital products, ideally with a focus on activation, onboarding, or growth.
- Demonstrated ability to lead cross-functional teams and deliver impactful products in a fast-paced environment.
- Strong analytical skills and a comfort with data analysis and experimentation; you make decisions with data and know how to use data to uncover user needs
- Excellent communication skills with the ability to influence across levels.
- A track record of owning outcomes, not just outputs — you care about whether the thing you shipped actually moved the needle.
- Technical background (e.g., engineering, CS degree, or significant technical product experience).
- Hands-on experience with data, APIs, infrastructure products, or platform services.
- Experience with consumer-facing or data-intensive product domains.
- Experience working with mobile products and performance optimization.
Employment Type: Full Time, Exempt
- Base Compensation: The base compensation range for this position is
$182,000–$227,000 USD Annually
This is hybrid (onsite from our NYC, San Francisco, or Seattle hub location three days per week: Tuesday, Wednesday, Thursday)
Full Time Employee Benefits:
- Comprehensive Health Coverage: Medical, dental, and vision insurance, plus life and disability coverage.
- Parental Leave & Family Support: Up to 18 weeks paid leave and a new child stipend.
- Financial Wellness: 401(k) program and equity opportunities.
- Meals & Home Office Support: Stipends for home office setup and ongoing funds for meals, with tailored perks for both remote and in-office employees.
- Time Off to Recharge: Flexible PTO, 12 paid holidays, and a full winter break week.
- Wellness & Development: Annual stipends to put towards personal & professional growth.
- Mental & Physical Health Support: No-cost access to therapy through the Grow platform, weekly flexible hours for self-care (“Mental Health Mornings/Afternoons”) and memberships to leading wellness apps (such as One Medical, Headspace, and Talkspace).
- Extra Perks: Pet insurance discounts, commuter benefits, and global travel assistance.
Research shows that some groups hesitate to apply unless they meet every qualification. If you’re excited about this role but don’t check every box, we encourage you to apply. At Grow, we value diverse experiences, transferable skills, and the unique strengths each person brings.
Grow Therapy is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
Use of AI Tools: By submitting your application, you acknowledge and consent to the use of automated tools as part of our recruitment process. Specifically, we use a third-party AI tool, Gem, to assist in the initial screening of resumes. This tool analyzes resumes based on role-specific criteria provided by our recruiters to identify potentially strong matches for the role. Importantly, no hiring decisions are made by the AI tool. All decisions about which candidates move forward are made by our human recruiting team after independent review.More information about Gem’s approach to compliance with California FEHA regulations on automated decision systems and New York Local Law 144 can be found on the Gem compliance website.We are committed to transparency and fairness in our hiring practices. If you have questions about how our AI tools work, or would like more information about how your application will be processed, please contact us at [email protected]. If you require an accommodation due to a disability, or have concerns about the use of AI in the hiring process, please also contact us. We are happy to provide assistance or offer an alternative method of participating in the recruitment process.
Top Skills
What We Do
We see technology not as a layer on top of care, but as the connective tissue that helps it grow.
Grow Therapy is an online therapy platform that helps you find a therapist who gets you—and takes your insurance. Grow was founded to create end-to-end systems that make therapy easier on both sides: helping therapists launch and grow thriving private practices by removing the friction of credentialing, billing, and insurance, so they can focus on care, and helping clients actually find and afford it.
Our founders come from Harvard Medical School, Stripe, and Blackstone, and bring Grow’s mission to life from the inside out, pairing bold vision with a culture of balance, belonging, and whole-person wellness.
We believe change starts by empowering therapists. Grow’s smart platform helps independent providers build sustainable practices by handling credentialing, billing, and referrals, so they can focus on what matters. With business tools, a supportive clinical community, and opportunities like CE events and speaking engagements, Grow helps therapists practice with more autonomy and less administrative strain, reducing no-shows, increasing demand, and creating more space for care.
We then help people find those licensed therapists who reflect their lived experience, whether that means shared racial or cultural background, language, identity, or life stage. Our platform makes it easy to search by specialty, availability, and insurance so clients can book care that fits their life and budget.
Today, Grow supports thousands of therapists and prescribers across all 50 states and has delivered care to over 1 million clients. We’re in-network with 100+ major insurers, including Aetna, Cigna, Medicare, Medicaid, and UnitedHealthcare, and have raised more than $178M from leading investors like Sequoia Capital, Goldman Sachs Alternatives, TCV, Transformation Capital, SignalFire, and Plus Capital.
We believe in benefits that support the whole you. That means two hours each week to care for your mental health, free access to therapy through Grow, $500 learning and $300 wellness stipends, a $1,000 remote office setup, free in-office meals, and flexible PTO with a paid December recharge week.
We’re building the future of mental healthcare and that starts with how we care for our own team. If you’re excited by bold challenges and meaningful impact, Grow with us.
Why Work With Us
At Grow Therapy, we believe well-being isn’t just a perk—it’s part of how we work. From clinicians to engineers, every voice helps shape the care we build. Our mission-driven team is rethinking mental health care, supported by flexible PTO, paid winter recharge, mental health breaks, no-cost therapy through our platform, and wellness perks.
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Grow Therapy Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
We value hybrid and remote work with offices located in New York City, Seattle, and San Francisco.
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