Liftoff is a leading AI-powered performance marketing platform for the mobile app economy. Our end-to-end technology stack helps app marketers acquire and retain high-value users, while enabling publishers to maximize revenue across programmatic and direct demand.
Liftoff’s solutions, including Accelerate, Direct, Monetize, Intelligence, and Vungle Exchange, support over 6,600 mobile businesses across 74 countries in sectors such as gaming, social, finance, ecommerce, and entertainment. Founded in 2012 and headquartered in Redwood City, CA, Liftoff has a diverse, global presence.
About Performance Strategy
As Performance Strategy, our mission is to expand our expertise and leverage our proximity to technology and customers to incubate, manage & grow the Accelerate customers. We are uniquely placed in the middle of the organization, serving as a bridge between commercial and technical teams; we are the power users of our tools and hence we support implementation, optimisation and analytics as well as product and process developments.
Performance Strategy supports all Accelerate customers, through every stage of the account lifecycle, with an eye on performance, scale and growth strategies. We thrive in being the performance specialists & strategists, and in the Accelerate world performance = revenue. We do that by continually balancing a diverse set of responsibilities and collaboration with various teams across the org which the table below highlights.
Responsibilities:
- Serve as a point of contact for key clients - managing & optimizing for performance, collaborating with account teams and escalating niche issues internally
- Data manipulation and analysis; delivering data-driven insights and recommendations to internal and external stakeholders in client calls and QBRs when required
- Be an expert in our platform and work closely with account teams to formulate campaign optimization strategies to meet customers' needs
- Lead strategic, cross-functional projects across technical and non-technical teams
- Launch new campaigns and ensure they are set up for success, flagging any non-standard pitfalls
- Play an active role in various cross-functional projects
- Be proactive with knowledge sharing - provide regular updates in internal team meetings
- Comfortably operate across the company matrix and lead communication with technical and non-technical teams
- Identify & analyze performance trends and potential issues
- Optimize campaigns for post-install goals using proprietary tools and dashboards and make recommendations to client-facing team
- Identify, triage, and escalate issues to management and internal teams
- Critically assess team processes, develop best practices, and drive improvements
- Help with training and mentorship of new and junior team members
- Design and manage internal processes, documentation, and trainings
Requirements:
- Diploma/Bachelors, or equivalent work experience, with between 4 years of work experience, including 3+ years of campaign optimization, BI, or analytical experience in adtech
- Business Mandarin
- Performance-focused optimization experience
- The ability to draw insights from data
- Strong organizational and project management skills
- The ability to communicate clearly and concisely with technical and non-technical teams
- A strategic and proactive approach to problem-solving
- Strong attention to detail
- The ability to work quickly and efficiently in a fast-paced environment
- A passion for product and process improvement
Location: Beijing - Our office is located in Guomao, and most employees come to the office 2-3 days per week
Liftoff offers all employees a full compensation package that includes equity and health/vision/dental benefits associated with your country of residence. Base compensation will vary based on the candidate's location and experience.
The annual pay range for this position in Beijing is (base+bonus): 400,000 - 500,000 RMB
#LI-CM1
Liftoff offers a fast-paced, collaborative, and innovative work environment where employees are empowered to grow and make an impact. We’re shaping the future of the mobile app ecosystem—join us and help accelerate what’s next.
Liftoff’s compensation strategy includes competitive salaries, equity, and benefits designed to support employee well-being and performance. We benchmark compensation based on role, level, and location to ensure fairness and market alignment. Benefits may include medical coverage, wellness stipends, and additional perks based on your country of residence.
Liftoff is an equal opportunity employer. We are committed to creating an inclusive environment for all employees and applicants regardless of race, ethnicity, national origin, age, marital status, disability, sexual orientation, gender identity, religion, veteran status, or any other characteristic protected by applicable law.
Agency and Third Party Recruiter Notice:
Liftoff does not accept unsolicited resumes from individual recruiters or third-party recruiting agencies in response to job postings. No fee will be paid to third parties who submit unsolicited candidates directly to our hiring managers or Recruiting Team. All candidates must be submitted via our Applicant Tracking System by approved Liftoff vendors who have been expressly requested to make a submission by our Recruiting Team for a specific job opening. No placement fees will be paid to any firm unless such a request has been made by the Liftoff Recruiting Team and such a candidate was submitted to the Liftoff Recruiting Team via our Applicant Tracking System.
Skills Required
- Diploma or Bachelors degree or equivalent work experience with at least 4 years of work experience, including 3+ years in campaign optimization, BI, or analytical roles in adtech
- Business-level Mandarin proficiency
- Performance-focused campaign optimization experience
- Ability to draw insights from data and perform data manipulation and analysis
- Strong organizational and project management skills
- Ability to communicate clearly and concisely with technical and non-technical teams
- Strategic and proactive problem-solving approach
- Strong attention to detail
- Ability to work quickly and efficiently in a fast-paced environment
- Passion for product and process improvement
- Ability to help train and mentor new and junior team members
- Work from Beijing office (Guomao) approximately 2-3 days per week
What the Team is Saying
Liftoff Compensation & Benefits Highlights
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Healthcare Strength — Medical, dental, and vision plans are offered with plan choice, alongside mental‑health resources such as EAP and dedicated wellness programs. This breadth indicates strong core coverage with added wellbeing supports.
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Parental & Family Support — A family‑planning stipend up to $15,000 for IVF, adoption, and gestational carrier support is offered, along with adoption assistance and generous parental leave (18 weeks for birthing parents and 10 weeks for non‑birthing parents). Additional support such as a baby‑care stipend reinforces meaningful family benefits.
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Leave & Time Off Breadth — Unlimited PTO for U.S. employees and a global office closure in the last week of the year are highlighted. Flexible scheduling and a remote work program further expand time‑off and flexibility options.
Liftoff Insights
What We Do
Liftoff is a leading AI-powered performance marketing platform for the mobile app economy. Our end-to-end technology stack helps app marketers acquire and retain high-value users, while enabling publishers to maximize revenue across programmatic and direct demand. Liftoff’s solutions, including Accelerate, Direct, Monetize, Intelligence, and Vungle Exchange, support over 6,600 mobile businesses across 74 countries in sectors such as gaming, social, finance, ecommerce, and entertainment. Founded in 2012 and headquartered in Redwood City, CA, Liftoff has a diverse, global presence. Come join the rocket ship! 🚀 We are a public company with the ticker LFTO!
Why Work With Us
Join Liftoff, where innovation meets impact in a fast-changing global market. We’re a remote-first, hybrid-optional company driven by our values—Growth Mindset, Data-Driven, Agency & Urgency, and Togetherness. Our R&D and GTM teams solve complex technical challenges at scale, while our G&A pros keep us moving fast and supported.
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Liftoff Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
We are a remote first company with Hubs located around the world. These Hubs are a place for employees and teams to gather for purposeful, collaborative and productive work and to host events throughout the year.
