Liftoff
Liftoff Leadership & Management
Liftoff Employee Perspectives
Jessica Dudley has spent over a decade turning ad tech operations into measurable results 📈, and AdExchanger just named her one of 2026's Top Women in Media & Ad Tech. 👏🤩
As VP of Analytics & Ops at Liftoff Mobile, Jessica leads Tech Services and the Performance Experimentation Program, the framework that turns customer needs into validated, scaled capabilities within Cortex. Under her leadership, Tech Services is scaling targeting and pacing solutions across dozens of advertisers, with more on the way.
Liftoff Employee Reviews
What People Are Saying About Liftoff
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Strategic Vision & Planning: Leadership consistently articulates a clear direction to build an AI-powered, integrated marketing, creative, and monetization platform centered on Cortex, with expansion beyond traditional user acquisition. CEO statements, the product roadmap, and a structured PEPr experimentation framework align to a repeatable, platform-led approach.
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Collaborative & Aligned Leadership: Top leaders emphasize unification—“one team, one platform, one unified system”—and maintain continuity with a stable CEO and executive structure. Company communications and cross-regional alignment practices are aimed at keeping teams moving in the same direction after merger-driven changes.
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Adaptability & Agility: A formal experimentation system (PEPr) focuses on testing, validating, and scaling initiatives tied to advertiser needs and broader product priorities. Product updates such as AI-assisted creative solutions indicate the ability to evolve tactics while pursuing the broader platform thesis.
Liftoff's Benefits
Defined values and mission statements
Engineering team utilizes pair programming
Hosts in-person all-hands meetings
Liftoff hosts regional meetings called Liftoff Live designed for team and cross departmental collaboration and trainings. As a global company, we have one in each region, Americas, EMEA and APAC.
Implements team-based strategic planning
Open office floor plan to encourage communication and collaboration
