About Oshkosh Defense, an Oshkosh company
Oshkosh Defense stands behind those who dedicate their lives to protecting others. As an industry-leading tactical vehicle manufacturer, every day we strive to meet or exceed our customers' ever-changing needs with next generation defense technologies and advanced systems. We operate with unparalleled commitment to those who depend on our products and services worldwide to perform their missions.
The Senior Marketing Manager serves as the product marketing and campaign strategy lead, responsible for translating business priorities into clear, differentiated market positioning and integrated go-to-market strategies that support growth across Defense and Delivery business units.
This role owns the development and direction of multi-channel campaigns aligned to the strategic plan, ensuring consistency, impact, and contribution to both near- and long-term business objectives.
The Senior Marketing Manager operates as a key cross-functional leader, partnering with Strategy, Business Development, Program Management, Engineering, and external agency partners to align messaging with market opportunities and drive cohesive, high-impact campaign execution.
YOUR IMPACT:
These duties are not meant to be all-inclusive, and other duties may be assigned.
Own product positioning, value proposition, and messaging across key platforms and capabilities
Translate business strategy into clear, actionable go-to-market plans
Ensure alignment of messaging across product lines, campaigns, and target audiences
Lead development of integrated campaign strategies, including themes, audiences, and core messaging
Own campaign direction across multiple concurrent initiatives, ensuring consistency and impact
Prioritize and sequence campaign efforts based on business objectives and capacity
Partner closely with Business Development, Program, and Engineering teams to align messaging with customer needs and market opportunities
Serve as the primary marketing point of contact for key stakeholders, ensuring clarity and alignment throughout campaign development
Develop and oversee creation of sales enablement materials (pitch decks, one-pagers, white papers, messaging frameworks, FAQs)
Ensure materials clearly communicate differentiated value and support revenue generation
Provide clear direction to campaign execution resources (internal team and external agencies) to ensure delivery aligns with strategy
Maintain oversight of campaign performance and adjust messaging or approach as needed
Ensure consistency of messaging and positioning across all channels and touchpoints
Establish and maintain standards for campaign planning, messaging frameworks, and deliverables
MINIMUM QUALIFICATIONS:
Bachelor’s degree with ten (10) or more years of experience in Marketing, Business Management, Communications, Journalism, Public Relations, or related field.
Five (5) years of leadership experience.
Travel up to 25% will be required as necessary, including internationally.
STANDOUT QUALIFICATIONS:
Master’s degree in marketing or business administration (MBA).
Existing relationships with US media outlets or trade publications.
Exposure to international media markets and multicultural engagement.
Graphic design experience.
Exceptional written and editing skills with a background in business writing, journalism, copy editing and original writing.
Strong project management and interpersonal skills.
Proficiency with various web-based software applications including Microsoft Office Word, Excel, PowerPoint, SharePoint, etc.
Ability to manage multiple projects with competing and conflicting timelines and priorities.
Pay Range:
$118,700.00 - $211,300.00The above pay range reflects the minimum and maximum target pay for the position across all U.S. locations. Within this range, individual pay is determined by various factors, including the scope and responsibilities of the role, the candidate's experience, education and skills, as well as the equity of pay among team members in similar positions. Beyond offering a competitive total rewards package, we prioritize a people-first culture and offer various opportunities to support team member growth and success.
Oshkosh is committed to working with and offering reasonable accommodation to job applicants with disabilities. If you need assistance or an accommodation due to disability for any part of the employment process, please contact us at [email protected].
Oshkosh Corporation is a merit-based Equal Opportunity Employer. Job opportunities are open for application to all qualified individuals and selection decisions are made without regard to race, color, religion, sex, national origin, age, disability, veteran status, or other protected characteristic. To the extent that information is provided or collected regarding categories as provided by law it will in no way affect the decision regarding an employment application.
Oshkosh Corporation will not discharge or in any manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with Oshkosh Corporation's legal duty to furnish information.
Certain positions with Oshkosh Corporation require access to controlled goods and technologies subject to the International Traffic in Arms Regulations or the Export Administration Regulations. Applicants for these positions may need to be "U.S. Persons," as defined in these regulations. Generally, a "U.S. Person" is a U.S. citizen, lawful permanent resident, or an individual who has been admitted as a refugee or granted asylum.
Oshkosh Corporation Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Oshkosh Corporation and has not been reviewed or approved by Oshkosh Corporation.
-
Healthcare Strength — Healthcare coverage is described as broad, including medical, dental, and vision options alongside disability and life insurance. Voluntary add-ons such as accident/critical illness coverage, pet insurance, and an employee assistance program further expand coverage breadth.
-
Retirement Support — Retirement programs include a 401(k) with employer matching and an employee stock purchase plan, alongside performance bonuses. Profit sharing and legacy pension arrangements are also referenced, suggesting multiple pathways for long-term financial support.
-
Wellbeing & Lifestyle Benefits — Wellbeing and lifestyle supports include flexible work schedules, some remote work options, fitness stipends, and wellness programs. Tuition reimbursement and continuing education support add value that complements cash compensation.
Oshkosh Corporation Insights
What We Do
Oshkosh Corporation is an industrial technology company that builds some of the industry’s toughest specialty trucks and access equipment. We serve our everyday heroes – soldiers, firefighters, people working at great height, environmental and refuse workers – through incredible technology. And with a portfolio of leading brands, we can uniquely take innovation from one brand and apply it across our portfolio.
Why Work With Us
We make equipment that moves the world forward. With ~15,000 team members united under our People First culture, a career at Oshkosh is an opportunity to do more than just impact industries -- it's an opportunity to make a difference in the world around you, protecting those who protect us.
Gallery
