Senior Marketing Manager

Posted Yesterday
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Seoul, KOR
Hybrid
Senior level
AdTech • Big Data • Digital Media • Marketing Tech
Taboola empowers businesses to grow through performance advertising technology that goes beyond search and social.
The Role
Lead regional marketing strategy and execution for Korea and Japan, partnering with sales and cross-functional teams. Own budgets, events, retention, PR, localization, and data-driven reporting to drive growth and ROI while overseeing Japan execution via a local coordinator.
Summary Generated by Built In

Now is a great time to join Taboola! We are looking for a smart, driven, and strategic Senior Marketing Manager to support the growth targets for the North Asia region. Taboola’s Korea team is a dynamic and fast-paced unit of the business. We have exclusive and long-term partnerships with leading publishers including The Chosun, The JoongAng, and Maekyung Media Group, and our advertisers include major brand names like Samsung, LG, Hyundai Motor Group, and Kakao Pay.

The Role

The Senior Marketing Manager role is a full-time position sitting within the APAC Marketing Team. In this elevated role, you will hold strategic responsibility for both the Korea and Japan markets. While you will not have direct reports, you will act as the strategic lead for Japan, working collaboratively with a Japan Marketing Coordinator who will assist in executing the local strategy you create.

This role requires a candidate who can balance high-level regional planning with hands-on collaboration across different teams, including Korea and Japan Sales, Marketing Operations, Content Marketing, and Design. This position offers the creativity and flexibility to define Taboola’s growth trajectory in two of our most important markets.

Key Responsibilities
  • Regional Strategy: Collaborate with Sales leadership in Seoul and Tokyo to develop quarterly marketing strategies and plans for Korea and Japan to drive business growth and maximize long-term ROI.
  • Japan Market Oversight: Design the marketing roadmap for Japan and work closely with the Japan Marketing Coordinator to ensure the successful execution of your strategy.
  • Budget Management: Build and manage the marketing budgets for both regions, finding resourceful ways to optimize impact and efficiency.
  • Event Leadership: Own both sponsored (e.g., Digital Marketing Summit, other industry events) and hosted (e.g., agency roadshows) events across both markets, from coordinating operations to creating impactful content that drives leads.
  • Retention & Advocacy: Plan and execute customer retention activities, including high-touch client entertainment events and bespoke gifting strategies.
  • Data-Driven Reporting: Translate regional activities into meaningful data and reports using platforms like Salesforce and QlikSense to demonstrate marketing impact.
  • PR & Communications: Drive PR efforts in collaboration with local agencies, turning Taboola’s proprietary data into compelling stories for press pick-up in both Korea and Japan.
  • Localization: Oversee the localization of global content into Korean and Japanese, ensuring messaging is culturally relevant and fits the specific needs of each market.
  • Product Representation: Maintain a deep understanding of Taboola’s product positioning and unique offering to effectively represent the company to diverse external audiences.
Requirements
  • Bilingual Skills: Native or fluent in Korean and English. Proficiency in Japanese is a strong plus but not required, as you will be supported by a local coordinator in Japan.
  • Experience: 8+ years in B2B marketing, with at least 1+ years in a senior or lead strategic capacity within the AdTech, SaaS, or Digital Media space.
  • Strategic Leadership: Proven ability to create comprehensive marketing plans and lead the "dotted-line" execution of those plans through partners or coordinators.
  • Communication: Excellent written and verbal communication skills in both Korean and English.
  • Problem Solver: Creative self-starter with a solution-oriented mindset and high attention to detail.
  • Autonomy: Comfortable working with a high degree of autonomy and managing multiple projects simultaneously in a fast-paced environment.
  • Global Collaboration: Experienced in working with remote, international teams and managing stakeholders across different cultures and time zones. Working closely with the sales organisation as their main stakeholder to drive commercial outcomes will be essential.

Why choose Taboola?

Working at Taboola gives you the chance to be part of building something unique. We are a company that embraces diversity and change, with enormous potential for growth and that offers a challenging yet collaborative working environment, where you will always feel valued and be given every opportunity to make a name for yourself.

With an office culture that’s international, social and supportive, Taboola offers very generous benefits including 30 days holiday, excellent health insurance, lunch options at the offices, stock options, charity days, etc. to name just a few.

So, if you’re ready for a new challenge in a company with like-minded creative individuals, a fast pace and endless opportunities with exciting brands why not come and see what we’re all about, you won’t be disappointed.

By submitting your application/CV, you consent that any personal information you provide will be subject to Taboola’s Employee Data Policy (https://www.taboola.com/documents/employee-data-policy.pdf) Please review our policy carefully before submitting any of your personal information. You may contact us at [email protected] with any questions about how we collect or use your personal information, or your applicable rights.

Sounds good, how do I apply?

It’s easy, submit your CV by clicking the “Apply” button below. 

Taboola is an equal opportunity employer and we value diversity in all forms. We are committed to creating an inclusive environment for all employees and believe such an environment is critical for success. Employment is decided on the basis of qualifications, merit, and business need.


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Skills Required

  • Native or fluent in Korean and English
  • Proficiency in Japanese
  • 8+ years in B2B marketing
  • 1+ years in a senior or lead strategic capacity within AdTech, SaaS, or Digital Media
  • Proven ability to create comprehensive marketing plans and lead dotted-line execution
  • Excellent written and verbal communication skills in Korean and English
  • Experience with budget management for regional marketing
  • Experience driving PR and communications in Korea and/or Japan
  • Experience using Salesforce and QlikSense for reporting
  • Experience working with remote international teams and cross-cultural stakeholders

What the Team is Saying

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Taboola Compensation & Benefits Highlights

  • Parental & Family Support Parental leave includes 26 weeks of paid time for primary caregivers, tenure-based time for secondary caregivers, and a phased return at full pay. Childcare support, adoption assistance, and family-focused events are additionally cited.
  • Healthcare Strength Core coverage spans medical, dental, vision, and mental health, with inclusive options such as gender-affirmation care in the U.S. FSAs and related health programs are also part of the package.
  • Leave & Time Off Breadth Time off is framed as flexible or unlimited PTO in U.S. roles alongside paid parental leave. This breadth of leave is positioned to support work-life balance across teams.

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The Company
HQ: New York, NY
1,900 Employees
Year Founded: 2006

What We Do

Taboola empowers businesses to grow through performance advertising technology that goes beyond search and social and delivers measurable outcomes at scale. Taboola works with thousands of businesses who advertise directly on Realize, Taboola’s powerful ad platform, reaching approximately 600M daily active users across some of the best publishers in the world. Publishers like NBC News, Yahoo, and OEMs such as Samsung, Xiaomi and others use Taboola’s technology to grow audience and revenue, enabling Realize to offer unique data, specialized algorithms, and unmatched scale.

Why Work With Us

What sets Taboola apart? Our culture. We combine the massive data scale of a global ad-tech powerhouse with a culture anchored in empathy, non-linear growth, and trust-first flexibility. If you're looking to tackle complex AI challenges alongside brilliant, supportive peers—while being valued as a whole human being—your next chapter starts here.

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Employees engage in a combination of remote and on-site work.

Taboola offers flexibility and the ability to work remotely two days a week with three days in-office.

Typical time on-site: 3 days a week
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