Taboola Career Growth & Development

Working at Taboola has helped broaden my perspective, become more resilient, think creatively to make a lasting impact, and raise my own bar.” After nearly five years at Taboola, Bhoomi Wadhwa shares her journey from individual contributor to team lead for SMB Publisher Sales in APAC.

Curious about how she’s grown her career and drives impact for her team and clients? Here, Bhoomi reflects on these top three attributes that helped her turn challenge and opportunity into career gold: a growth mindset, collaboration, and resilience.

Approach each day with curiosity and a growth mindset

For me, a growth mindset means seeing every moment as an opportunity to learn. Our work on the growth publisher sales team is about scaling publisher partnerships and fueling revenue growth. During a typical day, our team reviews performance for newly launched publishers, researches new prospects, conducts discovery calls to understand publishers’ business models, and gauges if Taboola could drive them better performance. Taking on each effort with curiosity and an agile mindset to uncover new possibilities is key because in our industry, the only constant is change.

What’s one of the most exciting parts of your job that shows a growth mindset in action?

I thrive on unexpected challenges because they force me to think outside the box, learn something new, and challenge myself to come up with creative solutions. Working across different cultures is a perfect example of this. I manage a diverse team of four individuals and often find myself on calls with people from countries like India, Australia, Japan, Korea, and parts of Southeast Asia, sometimes all in one day.

Instead of seeing this as complicated, I see it as an incredible opportunity to adapt my communication style and learn from different business nuances and cultures. The biggest learning that comes from this is that every market operates differently, and I can create impact at scale while navigating industry changes by being open to new ways of thinking.

Keeping collaboration and alignment at the forefront

My time at Taboola has shaped me professionally and pushed me to thrive despite challenges and shifting industry trends. With the support of my mentor and manager, Arthur Koechlin, I’ve accomplished so much, from earning a spot in the Global Sales Club three years in a row to leading global collaboration projects that have helped me grow, while making a lasting impact on Taboola. Two of which are:

1. Fraud detection project: I partnered with the anti-fraud team to create a list of fraud checks to be done before onboarding a publisher. We trained our global team on this, which led to onboarding fewer fraudulent publishers and cleaning the network, ensuring quality traffic to send to our advertisers.
2. Publisher messaging: I worked with our global growth marketing team to develop messaging to share across social media to educate and inform publishers on the value Taboola can drive from monetization, engagement, and audiences, increasing brand awareness for Taboola and the growth publisher business.

Staying persistent, adaptable, & resilient

I’m not the person who gives up easily when it comes to getting a response in sales, and my approach is always to think about the bigger picture and how my efforts can help clients meet and exceed their goals. I’m consistent with the effort I put into my work and myself personally, and if one tactic isn’t successful, I keep searching for other creative solutions. I take a lot of pride in my approach to creative prospecting and compelling outreach, which has led to consistently exceeding targets and growing at Taboola.

What’s a creative solution you’ve utilized to get a prospect’s attention?

One of my favorite breakthrough moments was recording a video of myself to get a prospect’s attention after weeks of trying. I showed their website and pointed out a low-quality issue impacting their brand. It was a personalized, unconventional message that got me an immediate response. It led to a discovery call with the CEO, and I landed the deal. It goes to show that a bit of creativity and a genuine interest in a client’s business can go a long way.

What do you look for in others, considering joining the Publisher Sales team at Taboola?

Now that I’m a people manager, I get to focus on what I’m passionate about: helping my team expand their potential and achieve great results. If you’re considering joining us, know we’re a team of driven, agile, and resilient people. We don’t see challenges as roadblocks but as opportunities to learn and evolve. We look for ambitious people who are ready to challenge themselves and everyone around them to improve continuously. We’re a team that supports each other through obstacles and keeps the perspective that as our work evolves, we evolve with it.

To learn more about why we are consistently ranked as a great place to work, check out the Taboola Life blog.  Visit our careers page and realize your potential with #TaboolaLife.

Launching Taboola Push just four months after joining Taboola was the first real test of building a product narrative from the ground up here. A few months later, following that milestone, I stepped up to lead the product marketing function for DeeperDive, Taboola’s new GenAI answer engine for the open web. Thanks to these projects, I’ve gained a deep understanding of the market and a passion for the fast-paced ‘unknowns’ of AI. Here’s a look inside how being a part of this innovative project has defined both my growth and our collective journey at Taboola.

On May 20, 2025, I officially stepped into the role of lead PMM for DeeperDive. I still clearly remember the initial call with my managers. They pitched it as a high-profile project with those “startup vibes” I’ve always loved, telling me they believed I could truly thrive there.

They were right.

Looking back after nearly a year, I can safely say that DeeperDive hasn’t just been another project—it’s been a career-defining journey. What made the process so special was the scale of the challenge we were tackling, and the incredible people working behind the scenes to tackle it together.

Noya poses with teammates behind DeeperDive at SKO

Publishers today are navigating one of the biggest shifts the industry has faced in decades. As audiences increasingly turn to AI to ask questions and explore information, publishers are under pressure to compete by delivering more interactive, conversational experiences, without compromising the trust, credibility, and depth that define high quality journalism.

That’s exactly what we built DeeperDive to do: to bring AI-powered experiences directly onto publisher sites, grounded in their own content and editorial voice. I’m incredibly proud to have played a role in building a product that is helping redefine how audiences engage with trusted publishers like Gannett | USA Today and Reach PLC. Being part of the mission to support publishers through this transition has made this work feel bigger and more meaningful than any single launch or milestone I’ve worked on before.

Noya presenting at Sales Kick Off

From a PMM perspective, this was the ultimate playground. It’s not every day you get to take a concept with no history and build the entire narrative from scratch. I’ve lived the product development in real-time—learning as the code was written, tweaking our messaging weekly to match industry shifts, and constantly refining our tools to ensure our business team was set up for success.

In the process, I’ve had the rare privilege of working alongside true experts—smart, tireless individuals from across the company who are all obsessed with one goal: delivering the best possible product in a world that refuses to stand still.

It’s been a wild, fast-paced journey, and I’m still learning every single day. Between the incredible technology we’ve built and the experts I’m lucky enough to call colleagues, I can honestly say I wake up with a smile. I’m exactly where I’m supposed to be.

A moment with the experts, AKA, Noya’s Taboola colleagues

Now, DeeperDive is reaching an exciting new milestone: global expansion. The timing is perfect, as I head off on maternity leave to start a new “project” of my own. I can’t wait to see what the future holds for DeeperDive—I just know it’s going to be amazing because, like I said, the very best people are the ones building it.

Five years, five cheers! Congrats to Alan Curi on his 5-year Taboolaversary. Thanks for all you do for your team, clients, and Taboola Life!

What brought you to Taboola?

Having worked in marketing and sales, my career began in offline media. Over the years, I became increasingly interested in learning more about the digital world. I joined Taboola thanks to a friend of my brother who worked on the Mexico team as an Account Manager, and it has been one of the best decisions I've ever made.

What keeps you in Taboola?

The great company and its incredible culture. I love the value and importance they place on all of us as employees. Taboola has invested in my professional development, which is super important to me because it has allowed me to continue learning and challenging myself over time.

Can’t believe how fast a year at Taboola has flown by! 

It all started when my manager Alican Erol reached out to me on LinkedIn in a very quick and unconventional way. It was different, but it just showcased the enthusiasm, the spirit of the team, and the dynamic way Taboola works.

Fast forward to earlier this month, I had a full-circle moment standing at the Taboola booth at OMR. Exactly a year ago, most of the Taboola DACH team was at OMR while I was having my very first day in the Berlin office. This year, I was the one at the booth!

Over the last 12 months, besides the typical daily account management tasks, I’ve had the incredible opportunity to:

🎤 Present creative insights in front of our key clients
🧠 Organise and lead creative brainstorming sessions for ad optimisation
🧘‍♀️ Plan a relaxing yoga session for our Berlin team
🎮 Conceptualising mini-games for our OMR booth

These things were definitely NOT on my list of expected things to do within my first year. But those moments made me realise that Taboola has truly empowered me to embrace the "Just Do It" mentality. It definitely feels intense at times, but being pushed out of my comfort zone has shown me what I’m capable of.

A big thank you to my manager for that first message, and to all my colleagues and Taboolars for the amazing support. 

I’m looking forward to what unexpected opportunities are yet to come on this journey!

5 years at Taboola. Half a decade! What a milestone! ✨

This week, I celebrate 5 years at a company that challenges me every day to become the best version of myself professionally and that, throughout these years, has pushed me to grow, learn, and constantly reinvent myself.

Five years filled with innovation, challenges, achievements, and, most importantly, incredible people who have been part of this journey. I’m incredibly proud to look back and see how much I’ve grown, everything I’ve learned, and everything we’re still building together.

And I couldn’t let this moment pass without giving a special shoutout to my team, Growth Advertiser Latam. 💙 You make my days lighter, more fun, and so much more special. I’m a huge fan of every single one of you, and I feel incredibly lucky to work alongside such an amazing team! And a special thank you to Daniela Sarpi, Ana Paula Ligeiro Cavalcanti and Fernando Garcia for all your support throughout these years.

Thank you, Taboola, for these 5 amazing years! Here’s to the next chapters. 🚀

On November 1, I celebrated nine years at Taboola.

Which sent me down a photo rabbit hole.

With over 199,000 photos and videos on my phone, there is plenty of evidence. My storage is suffering, but the memories are well documented.

Somehow, I narrowed it down to nine memories.

In 2017, I had moved from Texas to Thailand with Nelson just three months earlier.

I was 25, had no experience in the industry, and made it through six interviews before joining as a Publisher Account Manager supporting ANZ and SEA.

New country. New job. A lot to learn.

Looking back, I’m grateful someone took a chance on me—and that I was willing to dive in before I felt completely ready.

A special thank you to my first manager Chanan Fogel, now our regional RVP for APAC, for hiring me and giving me the opportunity to begin this journey.

Nine years later, so much of what I remember comes back to the people.

Nikita Olsen went from a colleague working miles away to one of my best friends and a bridesmaid at my wedding.

Along the way, I also learned the less-fun part of an international career: saying goodbye when friends move to different countries, and figuring out how to keep those friendships close across the distance.

My original sales enablement team— Craig Condon Siegal Lena Chudasama, and Diana DeLucia Rotella—have all moved on from Taboola, but we still feel like a distant team.

We catch up, cheer each other on, and talk through the new roles and challenges that come next.

And to my current director, Ben Elijah: your support has made a bigger difference than you probably realize.

Somewhere between publisher account management and sales enablement, I also became a wife to Nelson Turk a mom to LJ (3½), and a dog mom to Dallas, our five-year-old Dalmatian.

We’ve built a suburban life I love, although I have some strong feelings about the hour-and-a-half commute.

The work has changed just as much. I started by learning an unfamiliar industry. Today, I help other people learn, practice, and build confidence in it.

Now I’m exploring how AI can help us create better training, useful feedback, and support our sales teams more effectively.

There’s still plenty for me to learn, which keeps it interesting.

Those photos take me back to even places like Israel, London, Phuket, Australia, New Zealand, Malaysia, the Philippines, Athens, and New York.

But mostly, they remind me of the people I shared those experiences with—and the different versions of myself along the way.

I’m proud of the work and grateful to everyone who has been part of these nine years and my life in Thailand.

Twenty-five-year-old me couldn’t have pictured all of this.

She probably should have invested in more phone storage, though.

Thank you, Taboola + Taboola APAC 💙

When the opportunity came up to relocate from Tel Aviv to Taboola Bangkok as APAC Regional Team Lead for Advertiser Content Success, I knew it would be a major leap. The role meant navigating new markets, broader responsibilities, and an entirely new way of living, but Taboola’s strong support made the transition smooth. From finding an apartment to flying my cats halfway across the globe, here is how the move came together, what it took to settle in, and life lately in Bangkok, Thailand.

Moving to a country I had never visited before

Before relocating in August 2025, I connected with someone in the Bangkok office to ask questions about the local office culture, the environment, and which neighborhoods I should consider. I had a few initial worries, mostly about the heat, the apartment hunt, and how I’d manage daily life without speaking Thai, but once I got here, I adapted pretty fast. 

The apartment search was smooth, and I quickly realized that not knowing the local language was completely okay. I’ve since met tons of people who’ve lived in Thailand for decades without speaking Thai. What really eased the pressure of moving was Taboola’s relocation allowance, their support with the visa process, and the Bangkok team, who were more than willing to help along the way.

Growing into a regional role in Bangkok

Stepping into my Team Lead position meant moving from local oversight in Tel Aviv to a true regional leadership role, collaborating directly with account managers and business units across APAC and Greater China.

The office environment is a shift from our larger Tel Aviv hub, but being based in Bangkok gives me a direct view into another side of Taboola. It created opportunities to align closely with local teams, understand their operational priorities, and optimize our Professional Services workflows for faster campaign rollouts. Day-to-day, that means adapting workflows, handling regional escalations, and improving auto-approval rates across accounts. Taking on that broader scope, while also having the chance to travel through Thailand and Southeast Asia, has been an incredible perk.

Finding community at Taboola

Relocating is easier when you don’t have to figure everything out on your own. The Taboola Bangkok office has people who’ve moved from places like London, Sydney, Tel Aviv, and India, and that existing expat community has made a difference for me since we’ve had similar experiences and faced similar challenges. Since relocating, people have been happy to share advice, tips, and recommendations, and having colleagues understand what it’s like to start over in a new country gave me a built-in network to turn to as I settled in. 

Upon arrival, my team (and the Bangkok office in general) was happy to help with anything I needed, and I could count on them to take me out for after-work drinks. The many events our employee experience team puts together throughout the year are also especially helpful for new joiners.

Building a life in Bangkok outside of work

Beyond work, one of the biggest advantages of living in Bangkok is the quality of life. I live in a nice condo with great amenities, and I can even do personal training several times a week with a trainer coming straight to the building gym, which would cost much more back in Tel Aviv. The affordable cost of restaurants, events, and travel also makes it easy to experience what Thailand and surrounding countries have to offer.

Outside the office, I spend plenty of time exploring the city with friends. I usually head to Silom for lively bars and nightlife, while the neighborhood around our Thonglor office has fantastic rooftop spots and great dining. A few personal staples I always recommend: Plu and Supanniga Eating Room for Thai, Baba Shuk for Mediterranean, and Il Bolognese for Italian.

Making Bangkok feel like home

One of my happiest milestones in making Bangkok feel like home was finally bringing my cats over. Arranging their move from Israel required a lot of paperwork, from veterinary health certificates and updated vaccinations to Thai import permits and airline clearances. I partnered with a relocation agency to manage the documentation, flew back to Tel Aviv to pick them up, and accompanied them back to Bangkok. Watching them fly cargo was nerve-wracking, but they arrived completely healthy, and having them in the apartment made the space feel truly complete.

My advice to anyone considering relocation to Bangkok

Before relocating to Bangkok, I had already relocated to Uruguay with a previous company, so I knew moving countries always comes with a learning curve and takes patience, consistency, and a real willingness to lean into change.

For anyone thinking about making the move to Bangkok with Taboola, here is what I would keep in mind:

• Observe before comparing. Dedicate the first few months to watching how people interact and how daily life works. Approach everything with curiosity rather than comparing it to home.
• Give yourself time to settle. The climate, language, and logistics can feel intimidating at first, but with an open mind and support from the local team, you adapt faster than you expect.
• Embrace the opportunity! At the end of the day, my advice is simple: go for it. It is an incredible experience.

If you’re already picturing life in Bangkok, you’re in good company. As Taboola’s regional expat hub, Bangkok puts you at the center of APAC innovation, with direct flights to every major market within five hours and a global team ready to welcome you. From visa paperwork and housing guidance to day-one onboarding, we’ve got you covered so you can focus on the adventure ahead.