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The software company powering the path to the world’s new medicines.
The Role
Lead Korea go-to-market for Veeva QualityOne: localize global strategy, create Korean content and sales enablement, run ABM and field programs, partner with sales to drive pipeline, manage campaign operations, budgets, reporting, and collaborate with APAC/global teams to build market awareness in regulated manufacturing sectors.
Summary Generated by Built In
Veeva Systems is a mission-driven organization and pioneer in industry cloud, helping life sciences companies bring therapies to patients faster. As one of the fastest-growing SaaS companies in history, we surpassed $3B in revenue in our last fiscal year with extensive growth potential ahead.
At the heart of Veeva are our values: Do the Right Thing, Customer Success, Employee Success, and Speed. We're not just any public company – we made history in 2021 by becoming a public benefit corporation (PBC), legally bound to balancing the interests of customers, employees, society, and investors.
Join us in transforming the life sciences industry, committed to making a positive impact on its customers, employees, and communities.
Veeva QualityOne is expanding in Korea, and we are looking for a Senior Marketing Manager to help build the market for QualityOne across regulated manufacturing industries such as cosmetics, food & beverage, and chemicals.
This is a hands-on, high-impact role for a marketer who can turn global product strategy into local market demand. You will work closely with the Director, QualityOne Korea and regional marketing leadership to create segment-specific campaigns, build local thought leadership, and contribute directly to pipeline growth.What You’ll Do
- Own Korea GTM marketing execution for QualityOne, adapting global strategy to local customer segments such as cosmetics brand owners, OEM/ODMs, F&B manufacturers, and chemical manufacturers.
- Create localized content and sales enablement, including Korean whitepapers, executive presentations, campaign messaging, customer stories, event themes, and sales-ready materials.
- Plan and execute high-touch field programs such as executive roundtables, webinars, association events, and account-based campaigns focused on quality, supplier governance, compliance, audit readiness, and operational scalability.
- Partner closely with sales to prioritize target accounts, support account planning, improve MQL-to-SQL conversion, and connect marketing activity to measurable pipeline outcomes.
- Build local market awareness through Korean-language thought leadership, trade media, industry associations, partner ecosystems, and customer-facing events.
- Manage campaign operations, budget, reporting, and performance analysis using marketing automation and CRM tools such as HubSpot.
- Collaborate with APAC and global marketing teams to localize messaging while sharing Korea market insights back into regional and global planning.
Requirements
- 8+ years of B2B marketing experience in Korea, ideally in enterprise software, SaaS, manufacturing technology, supply chain, PLM, ERP, MES, quality, or compliance-related solutions.
- Experience building demand for a new product, category, market, or business unit where brand awareness and market education were still developing.
- Strong hands-on field marketing and demand generation experience, including ABM, executive events, webinars, content campaigns, and sales enablement.
- Excellent Korean writing skills with the ability to create clear, executive-level content for customers, campaigns, and local thought leadership.
- Proven ability to work closely with sales or business leadership and connect marketing programs to pipeline generation, conversion quality, and target-account engagement.
- Strong analytical and operational discipline, including campaign measurement, budget management, and CRM/marketing automation usage. HubSpot experience is a plus.
- Professional English fluency for collaboration with regional and global teams.
- Bachelor’s degree or equivalent practical experience.
Nice to Have
- Experience marketing to cosmetics, consumer goods, food & beverage, chemicals, or other regulated manufacturing industries.
- Familiarity with QMS, document control, supplier quality, PLM, ERP, MES, audit management, or regulatory/compliance workflows.
- Prior experience as an early or founding marketer for a global B2B SaaS company in Korea.
- Existing network with Korean cosmetics brand owners, OEM/ODMs, industry associations, regulatory advisors, or manufacturing technology partners.
#LI-MidSenior
Veeva’s headquarters is located in the San Francisco Bay Area with offices in more than 15 countries around the world.
Veeva is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity or expression, religion, national origin or ancestry, age, disability, marital status, pregnancy, protected veteran status, protected genetic information, political affiliation, or any other characteristics protected by local laws, regulations, or ordinances.
Skills Required
- 8+ years of B2B marketing experience in Korea, ideally in enterprise software, SaaS, or manufacturing technology.
- Experience building demand for a new product, category, market, or business unit.
- Hands-on field marketing and demand generation experience, including ABM, executive events, webinars, content campaigns, and sales enablement.
- Excellent Korean writing skills for executive-level content and thought leadership.
- Proven ability to work closely with sales and connect marketing programs to pipeline generation and account engagement.
- Strong analytical and operational discipline, including campaign measurement, budget management, and CRM/marketing automation usage.
- Professional English fluency for collaboration with regional and global teams.
- Bachelor's degree or equivalent practical experience.
- Experience marketing to cosmetics, consumer goods, F&B, chemicals, or regulated manufacturing industries.
- Familiarity with QMS, document control, supplier quality, PLM, ERP, MES, audit management, or regulatory/compliance workflows.
- Prior experience as an early or founding marketer for a global B2B SaaS company in Korea.
- Existing network with Korean cosmetics brand owners, OEM/ODMs, industry associations, regulatory advisors, or manufacturing technology partners.
Veeva Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Veeva and has not been reviewed or approved by Veeva.
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Equity Value & Accessibility — Equity is broadly distributed across the company, positioning most employees as shareholders. Stock-based incentives can materially enhance total compensation, particularly at higher seniority.
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Flexible Benefits — Work Anywhere enables remote-first flexibility with options to use offices and to gather through offsites or coworking weeks. This structure supports collaboration while minimizing rigid on-site requirements.
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Healthcare Strength — Core coverage includes medical, dental, vision, HSA/FSA, life and disability, and EAP. Supplemental perks such as commuter assistance and wellness or gym reimbursements are available in some locations.
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The Company
What We Do
Veeva is the global leader in cloud software for the life sciences industry. Committed to innovation, product excellence, and customer success, Veeva serves more than 1,000 customers, ranging from the world’s largest pharmaceutical companies to emerging biotechs. As a Public Benefit Corporation, Veeva is committed to balancing the interests of all stakeholders, including customers, employees, shareholders, and the industries it serves.
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