Senior Marketing Manager Girls

Job Description

Are you passionate about empowering girls and ready to take on the challenge of transforming our approach to this vital audience? Do you have the creativity and strategic approach to lead initiatives that can bridge the gap and inspire the next generation?

Join us at the LEGO Group, where your vision can help us turn opportunities into impactful realities!

Core responsibilities

As Senior Marketing Manager for the Girls Consumer Group at the LEGO Group, you will lead impactful campaigns that shape culture and drive business growth. Collaborating with various internal teams and our LEGO Agency, you will inspire the next generation of girls worldwide. In this pivotal role, you will:

• Lead the development of high priority, Big Bet Girls Audience campaigns, including brief creation, strategy, creative development, and asset delivery to markets.

• Collaborate with market and channel colleagues to incorporate input during campaign development and ensure flawless execution across all channels.

• Align with insights and portfolio teams to define campaign priorities and work with Retail and Shopper Marketing on the shopper aspect.

• Manage the cross-functional business team daily, facilitating collaboration and consolidating feedback to advance the campaign development process.

• Set clear important metrics and conduct outstanding After Action Reviews (AARs) to evaluate results and implement corrective measures.

• Stay ahead of industry trends and competitor activity, translating insights into strategic campaign decisions while advocating for the LEGO brand and Girls Vision.

Play your part in our team succeeding

The Girls audience has a big upside opportunity and a historical perception gap to be corrected. We are committed to go big behind this opportunity with impactful, culture crafting communications that will have a lasting positive impact on Girls.

Please note: This is a position based in Billund, Denmark. Our flexible working model allows employees to work 2 days/week from home (3 days in the office). Relocation support is not offered for this role.

DO YOU HAVE WHAT IT TAKES?

• A degree in a business-related field, preferably Marketing, along with relevant experience or clear potential for promotion.

• A proven track record in brand growth and successful campaign development, especially in modern communication channels such as Social Media, Gaming, and Influencers.

• The ability to seamlessly move between strategy and execution while thriving in an agile, interconnected, matrixed organization.

• A strong blend of commercial and creative skills, with a talent for turning consumer insights into actionable strategies.

• Excellent communication, storytelling, and presentation skills, enabling you to build relationships and influence partners at all levels.

• A drive for marketing innovation, coupled with the curiosity to explore innovative approaches and the capability to manage multiple high-impact priorities under pressure.

• A willingness to travel as needed (up to 10 days per year) and a keen attention to detail.

Nice to have

• Previous experience in Kids and/or Girls marketing.

Build your career brick by brick at the LEGO Group.

"Working with the Girls audience is a chance to both bring to life your purpose while making a big commercial impact. Working cross franchise gives you the chance to interact with a big part of the organization and is a big learning opportunity!"

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.