The Senior Manager, Marketing Operations - Fleet, is a full-stack marketing leader responsible for driving Cox Fleet's digital presence across all marketing channels, including email, paid media, social, SMS, and web. Reporting to the Director of Marketing Operations for Cox Automotive Enterprise and Cox Fleet, this role will oversee the strategy, execution, and optimization of all fleet marketing efforts.
The Senior Manager, Marketing Operations - Fleet will manage a team of digital marketers, collaborate with cross-functional partners, and ensure alignment of creative messaging with business objectives. This position is open to in-person, remote, or hybrid work arrangements based on where you live.
Cox Automotive is a leading provider of products and services spanning the automotive ecosystem. We are passionate about transforming the way the world buys, sells, owns, and uses cars with our innovative solutions and forward-thinking approach.
What You'll Do
- Lead and execute integrated marketing strategies across all digital channels (email, paid media, social, SMS, web) for Cox Fleet.
- Optimize ROI on paid media efforts, partnering with third-party agencies to maximize performance and efficiency.
- Develop and implement SEO/AEO strategies to improve national and regional search results for fleet marketing.
- Deliver real-time, visual reporting dashboards that track performance from impressions through to attributed revenue.
- Manage, mentor, and develop a small team of digital marketers, fostering a high-performance culture.
- Collaborate with product/brand marketing, communications, and other internal teams to ensure creative messaging is aligned and effectively executed.
- Identify gaps in the client lifecycle and introduce new campaigns to enhance client experience.
- Build scalable programs and establish best practices to deliver on KPIs and achieve business results.
- Oversee marketing operations processes, ensuring projects are completed on time, within scope, and within budget.
- Stay current with industry trends, marketing technologies, and best practices to keep Cox Fleet's marketing efforts innovative and effective.
What's in It for You?
If you are a forward-thinking digital marketing professional with a passion for web development and a desire to make a significant impact, we would love to hear from you. Apply today to join our team at Cox Automotive and help us drive the future of automotive retail marketing.
- Be part of a vibrant and innovative team dedicated to transforming the automotive industry.
- Opportunities for professional growth and development in a supportive environment.
- Competitive compensation and benefits package.
- Work on exciting projects that impact millions of users.
- Exceptional work-life balance, flexible time-off policies and accommodating work schedules.
- Comprehensive healthcare, with multiple options for individuals and families.
- Generous 401(k) retirement plans with company match.
- Inclusive parental leave policies, plus comprehensive fertility coverage and adoption assistance.
- Extra perks like pet insurance, employee discounts and much more.
Who You Are
Minimum:
- Bachelor's degree in related discipline and 8 years of experience in digital marketing, marketing operations, or a similar role. The right candidate could also have a different combination, such as a master's degree and 6 years' experience; a Ph.D. and 3 years of experience; or 12 years' experience in a related field.
- Demonstrated success managing multi-channel marketing programs within a large, matrixed organization.
- Proven experience with paid media, SEO/AEO (Answer Engine Optimization), email, social, SMS, and web marketing.
- 3+ years' experience in management or leadership role, developing teams.
- Strong analytical skills with the ability to interpret data and generate actionable insights.
- Proficiency with marketing technology platforms (e.g., Salesforce Marketing Cloud, Google Analytics, content management systems).
- Excellent project management skills; able to manage multiple priorities and deadlines.
- Strong verbal and written communication skills; able to work effectively with cross-functional teams.
- Resourceful, self-starter with a sense of urgency and strong work ethic.
- Strategic thinker with business acumen and a proactive approach to problem-solving.
- Travel: 15%
Preferred:
- Degree in Marketing or related field.
- Experience owning and managing a budget.
Join the Cox family of businesses and make your mark today!
USD 122,600.00 - 204,400.00 per year
Compensation:
Compensation includes a base salary of $122,600.00 - $204,400.00. The base salary may vary within the anticipated base pay range based on factors such as the ultimate location of the position and the selected candidate's knowledge, skills, and abilities. Position may be eligible for additional compensation that may include an incentive program.
Benefits:
The Company offers eligible employees the flexibility to take as much vacation with pay as they deem consistent with their duties, the company's needs, and its obligations; seven paid holidays throughout the calendar year; and up to 160 hours of paid wellness annually for their own wellness or that of family members. Employees are also eligible for additional paid time off in the form of bereavement leave, time off to vote, jury duty leave, volunteer time off, military leave, and parental leave.
Applicants must currently be authorized to work in the United States for any employer without current or future sponsorship. No OPT, CPT, STEM/OPT or visa sponsorship now or in future.
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What We Do
For well over a century, Cox Enterprises has been shaping the future with daring ideas and values-driven thinking. Since our founding in 1898, our relentless spirit of innovation has driven us to disrupt industries and enhance the quality of life in the communities we serve. Through our major divisions — Cox Communications, Cox Automotive and Cox Farms — our people have countless opportunities to grow and make an impact in the communications and automotive industries, as well as in new ventures in agriculture, cleantech, digital media and more. As a privately-held, family-owned business, we know that people are our most valuable asset. We offer a supportive and inclusive environment with flexible career growth, amazing benefits and work-life balance at the forefront. Our mission, our ways of working and our commitment to people are what make our workplace culture remarkably flexible and resilient. Join us to build a better future and make your mark.
Why Work With Us
At our core, Cox is a technology company that values human relationships. We know people feel most empowered when their work has meaning, when they feel respected and have opportunities to grow. “Career satisfaction” is not enough at Cox — we’re here to help you find balance, live well and achieve your career goals even as they change over time.
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Employees engage in a combination of remote and on-site work.
Every person has different working styles and preferences — and we aim to empower teams to work where they are most comfortable. Some roles require in-person work, but for those that can be performed remotely, we offer flexibility.
