Senior Manager, Marketing Operations and GTM Analytics (RapidScale)

At RapidScale, exceptional technology is powered by exceptional people. We deliver secure, reliable managed and advisory services across private, public, and hybrid clouds, helping organizations innovate, adapt, and grow. As an Elite Broadcom VMware VCSP Partner and top partner with AWS, Azure, and Google, our solutions focus on business outcomes with embedded cyber resiliency and AI to protect today and enable tomorrow backed by the strength of the Cox family of companies.
We are seeking an operationally driven, analytically minded Senior Manager of Marketing Operations and GTM Analytics to lead the data, systems, and processes that power our go to market engine. This leader will shape the future of our Marketing Operations and GTM data ecosystem, equipping teams with the visibility, tools, and operational rigor needed to execute with precision and scale.
This role owns Marketing Operations and GTM analytics end to end, while partnering closely with Sales Operations on shared revenue processes including pipeline management, forecasting, and performance reporting.
The ideal candidate brings deep technical expertise, strong business acumen, and a passion for data. They thrive in a fast paced environment, elevate operational rigor, and drive measurable impact across the entire customer lifecycle.
At the Senior Manager level, this role operates as a hands on leader with direct ownership of Marketing Operations and GTM analytics. The scope includes influencing cross functional partners today, with the opportunity to build and scale a dedicated team over time as the function matures.
Key Responsibilities
Operations Management

• Lead the development, implementation, and continuous optimization of marketing operations processes to enhance efficiency, scalability, and execution quality.
• Oversee the marketing technology ecosystem, ensuring tools are integrated, adopted, and aligned with GTM strategy.
• Partner with Demand Generation and Sales Operations to oversee lead creation, scoring, routing, and nurturing processes.
• Ensure seamless handoffs between Marketing and Sales, driving timely follow up and high quality pipeline creation.
• Monitor funnel performance and recommend improvements to conversion, velocity, and lead quality.

Budget Management

• Manage the marketing budget under the leadership of the CMO, and in collaboration with Finance and Marketing leadership, ensuring accurate tracking, adherence, and alignment with strategic priorities.
• Leverage data driven insights to refine budget allocation and support smarter investment decisions.

Reporting, Analytics and Insights

• Architect and maintain dashboards, reports, and scorecards in Salesforce and Power BI to measure GTM performance, pipeline health, and revenue impact.
• Translate complex data into actionable insights that guide strategic decisions across the GTM organization.
• Conduct deep dive analyses on funnel conversion, campaign impact, pipeline trends, bookings, renewals, and customer behavior to identify opportunities and risks.
• Monitor and analyze marketing performance metrics, tracking marketing's contribution to pipeline and revenue generation, and providing actionable insights to improve pipeline and revenue effectiveness.
• Deliver executive level reporting and recommendations that influence planning, forecasting, and investment decisions.
• Deliver proactive recommendations that optimize sales productivity and revenue growth.
• Partner with Sales Operations and Finance colleagues on forecasting, territory planning, and quota setting processes.
• Enable sales leaders and reps to use reporting effectively to drive performance.

Data Governance and Quality Ownership

• Ensure accuracy, consistency, and integrity of data across Salesforce, BI tools, and all GTM systems.
• Establish and enforce governance standards for customer and prospect data, ensuring high quality datasets.
• Serve as the subject matter expert on GTM data structures, metrics, and reporting logic.

Collaboration and Communication

• Partner closely with Marketing, Sales, Customer Success, Finance, Product, and Delivery to ensure alignment across the GTM engine.
• Maintain clear operating boundaries between Marketing Operations ownership and shared GTM processes in partnership with Sales Operations, ensuring accountability while enabling seamless execution across teams.
• Support the Marketing team in executing cohesive strategies that drive brand awareness, engagement, and pipeline generation through effective use of the marketing tech stack and best practices.
• Liaise with external vendors and partners to enhance marketing efforts and initiatives.

Qualifications
Minimum

• Bachelor's degree in a related discipline and 8 years' experience in a related field. The right candidate could also have a different combination, such as a master's degree and 6 years' experience, a PhD and 3 years' experience, or 12 years' experience in a related field.
• 3 years' experience in a management or lead role.
• 3 years of experience in GTM Operations, Revenue Operations, or Business Analytics environments, preferably in IT Services, Cloud, or SaaS industries.
• Advanced proficiency in Salesforce CRM reporting, Excel, and BI tools such as Power BI.
• Strong business acumen and understanding of enterprise sales cycles.
• Experience with CRM platforms and marketing automation tools such as HubSpot or Marketo, ABM platforms such as Demandbase or 6Sense, Salesforce, and analytics platforms such as Google Analytics or CaliberMind.
• Skilled at identifying gaps or bottlenecks in processes and proposing innovative solutions.
• Experience collaborating with Sales, Sales Operations, Customer Success Operations, and cross functional teams.

Preferred Skills

• Experience with budgeting and financial analysis.
• Familiarity with digital marketing channels, intent signal driven demand, SEO, GEO, PPC, and social media.
• Knowledge of data privacy regulations and best practices.
• Experience working within an MSP, Cloud Computing, or Technology company.

USD 111,500.00 - 185,900.00 per year
Compensation:
Compensation includes a base salary of $111,500.00 - $185,900.00. The base salary may vary within the anticipated base pay range based on factors such as the ultimate location of the position and the selected candidate's knowledge, skills, and abilities. Position may be eligible for additional compensation that may include an incentive program.
Benefits:
The Company offers eligible employees the flexibility to take as much vacation with pay as they deem consistent with their duties, the company's needs, and its obligations; seven paid holidays throughout the calendar year; and up to 160 hours of paid wellness annually for their own wellness or that of family members. Employees are also eligible for additional paid time off in the form of bereavement leave, time off to vote, jury duty leave, volunteer time off, military leave, and parental leave.
Applicants must currently be authorized to work in the United States for any employer without current or future sponsorship. No OPT, CPT, STEM/OPT or visa sponsorship now or in future.