Senior Lifecycle Marketing Specialist

Get to Know Us:
It's fun to work in a company where people truly believe in what they're doing!
At BlackLine, we're committed to bringing passion and customer focus to the business of enterprise applications.
Since being founded in 2001, BlackLine has become a leading provider of cloud software that automates and controls the entire financial close process. Our vision is to modernize the finance and accounting function to enable greater operational effectiveness and agility, and we are committed to delivering innovative solutions and services to empower accounting and finance leaders around the world to achieve Modern Finance.
Being a best-in-class SaaS Company, we understand that bringing in new ideas and innovative technology is mission critical. At BlackLine we are always working with new, cutting edge technology that encourages our teams to learn something new and expand their creativity and technical skillset that will accelerate their careers.
Work, Play and Grow at BlackLine!
Make Your Mark:
The Sr. Lifecycle Marketing Specialist is responsible for creating and executing on a plan to support future customers and customers around the world across various marketing channels. They will own the coordination and execution of a quarterly plan of communications and marketing focused on email campaigns, nurture campaigns, and more, as well as involvement in customer communications.
You'll Get To:

• Develop and execute marketing and communications plans across various channels including newsletters, email, nurture campaigns, and other areas targeted to a global audience.
• Understand and implement BlackLine's Marketing strategy as it relates to our target pillars, regions, and industries.
• Collaborate with internal business partners and cross-functional teams to understand their programs and needs to communicate them to future customers and customers.
• Conduct A/B testing to optimize email performance and identify areas for improvement.
• Research and synthesize information from internal teams to create a monthly newsletter for future customers.
• Collaborate with the Business Development team to optimize their sequences, templates, and communications.
• Collaborate with other BlackLine teams on cross-functional initiatives to continually improve the BlackLine experience for customers and future customers.
• Assist with the management, creation, and distribution of operational client communications.
• Manage additional marketing campaigns on an as-needed basis.
• Assist with the management of the global marketing campaign calendar.
• Write and edit content promoting BlackLine's user conferences and other events to future customers.
• Understand and enforce writing standards and quality controls measures to ensure consistent messaging, tone, and brand identity.

What You'll Bring:

• Bachelor's Degree and/or 3-5 years' experience in a business-communications related field, preferably at a B2B SaaS/software company.
• Excellent writing skills - please be able to supply a portfolio on request.
• Strong analytical and communications skills.
• Hands-on experience with marketing automation platforms such as Marketo, Eloqua, Pardot or Hubspot.
• Hands-on experience with project management systems such as Wrike, Asana, Trello, or Jira.
• Experience creating communications in a corporate marketing environment.
• Strong ability to work cross functionally in a fast-paced environment.
• Excellent planning and project management skills.
• Ability to look ahead to meet regular deadlines and predict and prevent last-minute changes.
• High attention to detail while managing a high-volume output.

Please be able to supply a portfolio upon request
We're Even More Excited If You Have:

• Marketo Certified Associate (Adobe Certified Professional -Marketo Engage Business Practitioner) or Eloqua, Pardot and Hubspot certified
• Google Analytics or Google AdWords

Thrive at BlackLine Because You Are Joining:

• A technology-based company with a sense of adventure and a vision for the future. Every door at BlackLine is open. Just bring your brains, your problem-solving skills, and be part of a winning team at the world's most trusted name in Finance Automation!
• A culture that is kind, open, and accepting. It's a place where people can embrace what makes them unique, and the mix of cultural backgrounds and varying interests cultivates diverse thought and perspectives.
• A culture where BlackLiner's continued growth and learning is empowered. BlackLine offers a wide variety of professional development seminars and inclusive affinity groups to celebrate and support our diversity.

BlackLine is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity or expression, race, ethnicity, age, religious creed, national origin, physical or mental disability, ancestry, color, marital status, sexual orientation, military or veteran status, status as a victim of domestic violence, sexual assault or stalking, medical condition, genetic information, or any other protected class or category recognized by applicable equal employment opportunity or other similar laws.
BlackLine recognizes that the ways we work and the workplace itself have shifted. We innovate in a workplace that optimizes a combination of virtual and in-person interactions to maximize collaboration and nurture our culture. Candidates who live within a reasonable commute to one of our offices will work in the office at least 2 days a week.
Salary Range:
USD $94,000.00 - USD $117,000.00
Pay Transparency Statement:
Placement within this range depends upon several factors, including the applicant's prior relevant job experience, skill set, and geographic location. In addition to base pay, BlackLine also offers short-term and long-term incentive programs, based on eligibility, along with a robust offering of benefit and wellness plans.
BlackLine is committed to creating an inclusive and accessible experience for all candidates. If you require a reasonable accommodation that would better enable your success during the application or interview process, please complete this form.
Accommodations:
BlackLine is committed to creating an inclusive and accessible experience for all candidates. If you require a reasonable accommodation that would better enable your success during the application or interview process, please complete this form.