Senior Lead, Customer Story Development

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Job Category

Marketing & Communications

Job Details

About Salesforce

We’re Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good – you’ve come to the right place.

About the role:

At Salesforce, we put customers first and strive to spotlight their success. We believe in the power of storytelling to inspire, educate, and influence, and we're on the lookout for a passionate individual who can bring customer success stories to life. Join us and be a part of a dynamic team that showcases the transformative use of Salesforce technology.

As the Sr. Lead of Customer Story Development, you'll play a crucial role in capturing and showcasing our customers' most impactful use cases and successes with Salesforce. Reporting to the Sr. Director of Customer Story Development, you will be instrumental in transforming complex technical and business stories into compelling, influential case studies and narratives that shape our customer films. This role is perfect for a creative, collaborative, technically curious individual who excels in customer engagement and storytelling.

Responsibilities:

• Customer Engagement: Conduct in-depth interviews with customers to extract detailed use cases, document challenges, and articulate impactful solutions and outcomes. Build and maintain trusting relationships with customers to ensure their stories are told effectively.

• Story Development: Assist in the creation and approval of customer stories, ensuring alignment with the latest messaging and showcasing inspiring use cases in a clear and relatable manner. Collaborate closely with internal teams, including marketing, creative, product, and sales, to ensure a cohesive and strategic approach to storytelling.

• Team Support: Support the Sr. Director in mentoring a team focused on story development. Help convert the story pipeline into marketable assets to inform, inspire, and influence. Lead by example as an influential peer in understanding the Salesforce business, product portfolio, and offerings.

• Strategic Collaboration: Work closely with internal stakeholders to ensure stories align with broader business goals and resonate across various platforms and audiences. Develop strong partnerships with key stakeholders and executive sponsors across Marketing, Product, and Sales to ensure alignment and capture relevant feedback.

Job Requirements:

• Technical marketing: Experience in marketing, communications, or a related field, with a strong emphasis on technical product marketing, customer engagement, SaaS, and AI.

• Product storytelling: Ability to unpack business challenges, opportunities, and technical use cases and transform them into cohesive, marketable narratives that engage, persuade, and are easy to understand. 

• Customer interviews: Experience conducting in-depth interviews with customers to document challenges, extract detailed product use cases, and articulate impactful solutions and outcomes accurately and effectively. 

• Clear communication: Exceptional ability to converse about SaaS technology, go deeper into technical concepts and challenges, and communicate complex technical details in a clear, compelling manner.

• Independence and adaptability: Ability to work independently in a fast-paced environment, taking evolving stakeholder and business needs in stride and with a bias for action.

• Operational rigor: Attention to detail and process, with the ability to identify areas for improvement, drive a plan forward to implement change, and put it into effect.

• Cross-team collaboration: Can effectively navigate obstacles and find win-win scenarios with peers to ensure stories align with broader business goals and are consistent across every deliverable.

Preferred Skills:

• Salesforce knowledge: Experience with Salesforce products and the broader SaaS, AI, and B2B technology landscape.

• Salesforce user experience: Experience being an end-user of Salesforce technology, such as Sales Cloud, Slack, Tableau, etc.

• Curiosity and excellence: Constant curiosity to seek the most exciting aspects of stories and a high bar for excellence in all work.

• Consulting/agency background: A background in working at a consulting firm or agency, equipping you to navigate our constantly evolving landscape and engage effectively with executive stakeholders.

Accommodations

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Posting Statement

Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.

Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.

For New York-based roles, the base salary hiring range for this position is $169,600 to $233,200.

For California-based roles, the base salary hiring range for this position is $169,600 to $233,200.

For Illinois based roles, the base salary hiring range for this position is $155,400 to $213,800.

Compensation offered will be determined by factors such as location, level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, benefits. More details about our company benefits can be found at the following link: https://www.salesforcebenefits.com.