1 in 4 people in the US have a treatable mental health condition, but most providers don't accept insurance, making therapy too expensive for most people. Headway’s mission is to fix this by building a new mental healthcare system everyone can access. We started by solving the biggest barrier to care: insurance. The admin work - credentialing, claims, payment reconciliation - is a nightmare. We've automated that.
But we're going further. Over 90,000 providers across all 50 states run their practice on our software, serving over 2.6 million patients. We are building the best tools for therapists to run their entire practice, reimagining the experience of finding a therapist, and investing in the platform foundations to enable this at scale, and building much of it with AI. We aren't just a billing layer; we are becoming the platform where care actually happens.
We're a Series D company with $325M+ in funding (a16z, Accel, Spark Capital, etc.), looking for exceptional people to help us achieve this mission. We want your time here to be the most meaningful experience of your career. Join us, and help change mental healthcare for the better.
About the Team & Role
Headway's Patient Growth Marketing team helps people find the right therapist and get care they can afford. We're hiring a senior, AI-native Senior Digital Marketing Channel Manager to own SEO and AEO (generative engine optimization), making sure that whether someone searches Google or asks an AI assistant for help finding therapy, Headway is the answer. You'll own the channel end to end as a hands-on IC, partner closely with the Growth PM who owns technical SEO/AEO, and use AI and AI agents to deliver the impact of a much larger team.
You Will
Own Headway's SEO and AEO strategy and roadmap for patient acquisition, from opportunity sizing to execution to results
Make Headway the brand AI assistants (ChatGPT, Gemini, Perplexity, Google AI Overviews) recommend and cite for therapy-related questions, and build the tracking to prove it
Build and scale long-tail and programmatic content that ranks, converts, and is clinically accurate
Lead link building, digital PR, and partnerships to grow Headway's authority and third-party mentions
Partner with the Growth PM and engineering on technical priorities: site architecture, internal linking, structured data, indexation, page experience, and AI-crawler access
Design and run AI workflows and agents for research, content production, outreach, and monitoring
Run fast experiments, report on channel performance, and share what you learn with the broader growth team
You’d be a great fit if…
You have 8+ years of SEO experience with a record of growing organic acquisition, and recent, hands-on wins in AEO
You can explain how AEO differs from SEO and already have ideas for how to win AI search in a competitive category
You want to be a hands-on IC and channel owner, and you'd rather build with AI than build a large team
You're AI-native: you've built AI processes or agents (on your own or with help) and can show the results
You're a growth hacker at heart who also nails the fundamentals, especially link building and long-tail content
You're technical enough to diagnose site issues and set strategy with product and engineering, even if you don't write the code
Bonus: experience in digital health, telehealth, or another YMYL category
Medical, dental, vision, HSA/FSA, 401(k) including match for 2027!, Carrot Fertility reimbursement, and paid parental, medical and caregiver leave.
We believe a team's strength is in its people, and we cannot achieve this mission without a team that reflects the diversity of this problem – across race, ethnicity, gender, sexuality, age, national origin, religion, family status, disability, military status, and experience. Headway is committed to the full inclusion of all qualified individuals. As part of this commitment, Headway will ensure that persons with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or receive other benefits and privileges of employment, please inform the recruiter when they contact you to schedule your interview.
Headway participates in E-Verify. To learn more, click here.
A notice to Headway applicants: To protect yourself against phishing and recruitment fraud, please note that Headway only accepts applications through our official careers page at https://headway.co/careers. Headway will never refer you to external websites, ask for payment or personal information, or conduct interviews via messaging apps. All official communication will come from a @findheadway.com email address. If you are contacted by someone claiming to be from Headway via an unofficial channel, please do not share any information and report it as spam.
Skills Required
- 8+ years of SEO experience
- Demonstrated record of growing organic acquisition
- Recent hands-on experience and wins in AEO
- Ability to explain how AEO differs from SEO and develop strategies for AI search
- Willingness to work as a hands-on individual contributor and channel owner
- Experience building AI processes or agents and demonstrating results
- Strong link-building and long-tail content experience
- Technical ability to diagnose site issues and set priorities with product and engineering teams
- Experience in digital health, telehealth, or another YMYL category
What the Team is Saying
Headway Compensation & Benefits Highlights
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Healthcare Strength — Medical, dental, and vision are offered with multiple plan options, and the employer is described as covering a majority of premiums. Life and short- and long-term disability coverage further reinforce the core health package.
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Parental & Family Support — Up to 16 weeks of fully paid parental leave for eligible employees is highlighted as a standout policy. Family-forming benefits through Carrot add further support for fertility and related needs.
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Wellbeing & Lifestyle Benefits — Therapy-cost reimbursement of roughly $2,100 per year, an EAP, and remote-first flexibility with home-office stipends are emphasized. These perks extend the package beyond basics to everyday wellbeing and work setup.
Headway Insights
What We Do
Headway’s mission is a big one – to build a new mental health care system everyone can access. We’ve built technology that helps people find great therapists with the first software-enabled national network of providers accepting insurance. 1 in 4 people in the US have a treatable mental health condition, but the majority of providers don’t accept insurance, making therapy too expensive for most people. Headway is building a new mental healthcare system that everyone can access by making it easy for therapists to accept insurance and scale their practice. Headway was founded in 2019. Since then, we’ve grown into a diverse, national network of over 60,000 mental healthcare providers across all 50 states who run their practice on our software and have served over 1 million patients. We’re a Series D company with over $325m in funding from a16z (Andreessen Horowitz), Accel, GV (formerly Google Ventures), Spark Capital, Thrive Capital, Forerunner Ventures and Health Care Service Corporation.
Why Work With Us
The demand for mental health care has never been higher, underscoring the need for solutions like Headway that increase accessibility to clinical care. We believe a team's strength is in its people, and we cannot achieve this mission without a team that reflects the diversity of this problem.
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Headway Offices
Remote Workspace
Employees work remotely.
Headway employees work remotely across the US, with the option to work from offices in New York City, San Francisco and Seattle.
