Our Mission
You call. You wait. You call again. In every other part of your life, you book in seconds. In healthcare, you’re blocked.
We’re here to give power to the patient.
For nearly 20 years, we’ve built the leading healthcare marketplace - helping tens of millions of people find and book the care they need. Now, we’re going further: building our infrastructure beyond Zocdoc’s marketplace to power access to care wherever patients search, from provider websites and insurance directories to search engines, AI platforms, and more.
Healthcare still lacks something every other major consumer industry takes for granted: a seamless way to go from seeking to getting. We don’t want to own the front door to care; there isn't one. We want to make sure all of those doors open when patients are knocking.
Fixing healthcare starts with fixing access to it. And we're still just getting started.
Your Impact on our Mission:
We are seeking a Senior Data Scientist to join Zocdoc's Marketing Science team. The team partners across our Marketing organization, including Patient, Provider, and Brand Marketing, to measure, optimize, and scale marketing efforts.
In this role, you'll independently own complex analytical workstreams, develop data-driven insights that inform channel strategy, campaign optimization, lifecycle engagement, and brand effectiveness, and work closely with Marketing, Product, Finance, and Engineering partners to ensure measurement rigor and actionable outcomes. This is a senior individual contributor role with significant influence and deep partnership with Marketing and Product leadership.
You don't need prior marketing experience to be successful in this role. We're looking for a strong analytical thinker who is excited to apply rigorous quantitative methods to questions about growth, engagement, effectiveness, and customer behavior — and interested in developing deeper expertise in marketing science.
You’ll Enjoy This Role If You…
Attribution, Incrementality & Experimentation:Design and analyze marketing attribution studies, incrementality tests, and rigorous experiments — including geo tests, lift studies, and A/B tests — to quantify the true impact of Zocdoc's marketing investments and translate results into clear business recommendations.
Brand & Marketing Performance: Analyze and synthesize performance across paid, owned, and brand channels and across patient and provider audiences. Identify trends, quantify impact, and recommend optimizations. Build and evolve brand measurement frameworks, such as brand lift studies, media mix modeling, and awareness tracking, to connect marketing investments to downstream business outcomes.
Lifecycle & Engagement Analytics: Evaluate engagement, activation, rebooking, and long-term retention across customer and provider audiences and CRM touchpoints, including email, push, and SMS. Identify opportunities to improve the overall marketplace experience and business outcomes.
Performance Data Assets:Collaborate with Analytics Engineering and Data Engineering to build and operationalize core marketing performance data assets and dashboards, enabling reliable self-serve reporting and consistent performance monitoring across channels and audiences.
Executive Storytelling: Create clear, compelling presentations, dashboards, and recommendations that influence strategic decisions at the leadership level.
You’ll be successful in this role if you…
- Have 5+ years of experience in data science, analytics, marketing science, marketing analytics, growth analytics, product analytics, business analytics, or a similar quantitative role.
- Have deep expertise in SQL and strong proficiency in Python or R.
- Have strong experience with experimentation design, causal inference, incrementality testing, attribution, or other rigorous approaches to measuring impact — and a track record of owning analytical workstreams end-to-end.
- Have familiarity with marketing measurement approaches, such as media mix modeling, brand lift studies, or awareness and perception tracking, or a strong interest in developing this expertise.
- Can independently frame complex, ambiguous analytical problems and drive them from question through to recommendation.
- Are fluent in translating complex quantitative findings into business-relevant insights for both technical and non-technical audiences.
- Have a strong foundation in statistical concepts, including causal inference, experimentation, and predictive modeling.
- Are detail-oriented, proactive, and thrive in a fast-paced, data-driven environment.
Benefits:
- Flexible, hybrid work environment at our convenient Soho location
- Unlimited Vacation (if salaried) / Competitive PTO (if hourly)
- 100% paid employee health benefit options (including medical, dental, and vision)
- Commuter Benefits
- 401(k) with employer funded match
- Corporate wellness program with Wellhub
- Sabbatical leave (for employees with 5+ years of service)
- Competitive paid parental leave and fertility/family planning reimbursement
- Cell phone reimbursement
- Catered lunch every day along with beverages and snacks
- Employee Resource Groups and ZocClubs to promote shared community and belonging
- Great Place to Work Certified
Zocdoc is committed to fair and equitable compensation practices. Salary ranges are determined through alignment with market data and internal equity. The base salary offered will depend on experience, skills, qualifications, and business needs. Certain positions are also eligible for variable pay and/or equity.
About us
Zocdoc is the country’s leading digital health marketplace that helps patients easily find and book the care they need. Each month, millions of patients use our free service to find nearby, in-network providers, compare choices based on verified patient reviews, and instantly book in-person or video visits online. Providers participate in Zocdoc’s Marketplace to reach new patients to grow their practice, fill their last-minute openings, and deliver a better healthcare experience. Founded in 2007 with a mission to give power to the patient, our work each day in pursuit of that mission is guided by our six core values. Zocdoc is a private company backed by some of the world’s leading investors, and we believe we’re still only scratching the surface of what we plan to accomplish.
Zocdoc is a mission-driven organization dedicated to building teams as diverse as the patients and providers we aim to serve. In the spirit of one of our core values - Together, Not Alone, we are a company that prides itself on being highly collaborative, and we believe that diverse perspectives, experiences and contributors make our community and our platform better. We’re an equal opportunity employer committed to providing employees with a work environment free of discrimination and harassment. Applicants are considered for employment regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity, gender expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or any other class protected by applicable laws.
Job Applicant Privacy Notice
Skills Required
- 3+ years of experience in marketing data science, marketing analytics, or growth analytics roles.
- Experience with marketing attribution, experimentation, or incrementality testing.
- Proficiency in SQL and/or Python or R.
- Foundational understanding of statistical concepts, experimentation, and basic predictive modeling.
- Ability to translate complex quantitative findings into business-relevant insights and recommendations.
- Experience partnering closely with Marketing, Finance, and Product stakeholders.
- Experience designing and analyzing experiments (geo tests, conversion lift studies) and campaign analytics.
- Experience building or operationalizing marketing performance data assets and dashboards with Analytics/Data Engineering partners.
- High attention to detail and ability to sense-check results to ensure accuracy.
What the Team is Saying
.jpeg)
.jpeg)
Zocdoc Compensation & Benefits Highlights
-
Healthcare Strength — Healthcare is portrayed as comprehensive, with job postings specifying employer-paid options for medical, dental, vision, and dedicated mental health support. Wellness programs and everyday perks further complement the core health coverage.
-
Leave & Time Off Breadth — Time-off policies highlight competitive PTO, unlimited vacation for many salaried roles, paid company holidays, and a sabbatical after five years. Role listings and the careers site present these as standard parts of the package.
-
Parental & Family Support — Family benefits include fully paid parental leave with a structured return-to-work program, plus fertility and adoption assistance. Family medical leave is also available where eligibility criteria are met.
Zocdoc Insights
What We Do
Zocdoc is the tech company at the beginning of a better healthcare experience. Each month, millions of patients use Zocdoc to find in-network neighborhood doctors, instantly book appointments online, see what other real patients have to say, get reminders for upcoming appointments and preventive check-ups, fill out their paperwork online, and more.
Why Work With Us
Zocdoc's forward-thinking approach prioritizes collaboration, agility, and continuous learning in service of our long-term vision. This has helped us drive significant innovation in a complex, slow-moving industry, and our talented team is looking for impact-minded individuals to join us as we continue to re-imagine the healthcare experience.
Gallery
Zocdoc Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Our NYC office is accessible to all employees five days a week, though working in-office remains completely voluntary; everyone is invited but nobody is required to work in the office.
