Senior Commercial Activation Lead

Posted Yesterday
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New York, NY, USA
Hybrid
125K-170K Annually
Senior level
AdTech • Artificial Intelligence • Digital Media • Marketing Tech • Social Media • Software • Generative AI
Smartly is an AI-powered adtech company, enhancing marketer productivity and unifying the platform world.
The Role
Lead commercial activation and enablement programs for go-to-market initiatives, product launches, and revenue motions. Build playbooks, launch plans, manager toolkits, and adoption programs; align cross-functional stakeholders; create executive updates and measurable success metrics; leverage CRM, enablement platforms, AI tools, and commercial insights to scale adoption and drive revenue outcomes.
Summary Generated by Built In
Senior Enablement Programs Manager

At Smartly, we're looking for a Senior Enablement Programs Manager to help transform our most important go-to-market priorities into clear, actionable commercial motions that drive customer and business outcomes. Sitting within Commercial Enablement, this role partners across Sales, Customer Success, Agency, Partnerships, Product Marketing, Product, and Commercial Leadership to ensure revenue teams are equipped to execute with confidence and consistency.

This role is ideal for a commercially-minded operator who thrives in ambiguity, builds alignment across stakeholders, and turns complex inputs into practical guidance, scalable programs, and measurable adoption. You'll help bridge strategy and execution, ensuring our commercial priorities become successful field motions.

What You Will Do
  • Own commercial activation plans for strategic go-to-market initiatives, product launches, field plays, and revenue motions.
  • Translate product, market, customer, and competitive insights into compelling narratives, talk tracks, manager guidance, and field-ready resources.
  • Partner with Sales, Customer Success, Agency, Partnerships, Product Marketing, Product, and Insights teams to align messaging, activation plans, success metrics, and execution expectations.
  • Build and scale enablement programs supporting strategic priorities such as product adoption, expansion opportunities, customer value storytelling, QBR and HBR excellence, and major commercial campaigns.
  • Create executive-ready updates that provide visibility into activation progress, adoption trends, risks, blockers, and required actions.
  • Develop repeatable playbooks, templates, frameworks, and operating rhythms that help teams execute consistently across regions, segments, and customer types.
  • Leverage AI tools, enablement platforms, CRM systems, and commercial insights to improve content discoverability, reduce manual effort, and strengthen execution.
  • Contribute to the evolution of Commercial Enablement by improving cross-functional collaboration, operational excellence, and overall commercial impact.
What We Are Looking For
  • Experience in sales enablement, revenue enablement, go-to-market strategy, commercial strategy, product marketing, revenue operations, customer success strategy, or a related field.
  • Strong understanding of B2B commercial motions, including sales cycles, customer value communication, product adoption, expansion opportunities, and stakeholder management.
  • Ability to translate complex products, market dynamics, customer needs, and competitive insights into practical commercial guidance and actionable field programs.
  • Experience building launch plans, field plays, manager toolkits, adoption programs, QBR/HBR frameworks, or commercial operating rhythms.
  • Excellent written and verbal communication skills, with the ability to synthesize complex information into clear recommendations and executive-level updates.
  • Strong cross-functional collaboration skills and the ability to influence stakeholders across multiple functions and levels.
  • Experience using AI tools, CRM platforms, enablement technologies, content systems, conversation intelligence tools, or commercial analytics to improve execution.
  • High ownership, strong organizational skills, and a collaborative approach to driving outcomes.

Preferred Qualifications

  • Experience in SaaS, advertising technology, marketing technology, media, agency environments, or other complex B2B organizations.
  • Experience supporting global or multi-region commercial teams.
  • Familiarity with tools such as Salesforce, Gong, Highspot, learning management platforms, content management systems, AI-enabled workflows, or revenue intelligence platforms.
  • Experience creating executive business reviews, strategic playbooks, adoption reporting, or operational performance updates.
What We Offer You

Five weeks paid time off (PTO), 11 company paid holidays, unlimited sick days

Generous healthcare packages & mental health benefits

401K plus matching & equity grants for all new Smartlies

Wellness benefit & learning reimbursement opportunities

Volunteer time off days & company donation matching opportunities

And so much more…

The base pay range for this position is as mentioned below per year, plus an annual performance bonus. We take into consideration an individual’s background, expertise, and experience in determining final salary. In addition to annual salary, Smartly’s total rewards provide employees with stock options, medical/dental/vision insurances, retirement savings benefits, parental leave, 5 weeks vacation, unlimited sick days, life insurance, and disability benefits. This information is provided in accordance with applicable law. Base pay information is based on market location.

Salary in USD: $125,000 - 170,000

Curious what it’s like to work at Smartly? Visit our Careers page to see how we grow, collaborate, and make impact together.

About Smartly

Smartly is the AI-powered advertising technology company transforming ad experiences for brands and their consumers. Our comprehensive advertising platform seamlessly integrates the capabilities of media, creative, and intelligence to power more than 800 billion impressions and generate more than 300 billion creatives annually, delivering tangible business outcomes for brands and advertisers.

Smartly is the only company in the industry recognized as a Leader in The Forrester Wave: Creative Advertising Technologies with PwC validating the results it delivers for brands. We manage creative and media for 700+ brands worldwide and $6B in ad spend across the largest media platforms, including Facebook, Google, Instagram, Pinterest, Snap, and TikTok. Our end-to-end technology, unmatched access to media platforms and exceptional customer service help Fortune 500 brands to reach and engage consumers and learn what performs best.Smartly is a multinational and diverse team of 750+ Smartlies from 60+ nationalities, working in 13 countries. Together, we want to create and maintain an inclusive environment where everyone feels respected and heard. Our Diversity, Equity & Inclusion approach is at the heart of it.

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Skills Required

  • Experience in sales enablement, revenue enablement, go-to-market strategy, commercial strategy, product marketing, revenue operations, customer success strategy, or related field.
  • Strong understanding of B2B commercial motions, including sales cycles, customer value communication, product adoption, expansion opportunities, and stakeholder management.
  • Ability to translate complex products, market dynamics, customer needs, and competitive insights into practical commercial guidance and actionable field programs.
  • Experience building launch plans, field plays, manager toolkits, adoption programs, QBR/HBR frameworks, or commercial operating rhythms.
  • Excellent written and verbal communication skills, with the ability to synthesize complex information into clear recommendations and executive-level updates.
  • Strong cross-functional collaboration skills and the ability to influence stakeholders across multiple functions and levels.
  • Experience using AI tools, CRM platforms, enablement technologies, content systems, conversation intelligence tools, or commercial analytics to improve execution.
  • High ownership, strong organizational skills, and a collaborative approach to driving outcomes.
  • Experience in SaaS, advertising technology, marketing technology, media, agency environments, or other complex B2B organizations.
  • Experience supporting global or multi-region commercial teams.
  • Familiarity with tools such as Salesforce, Gong, Highspot, learning management platforms, content management systems, AI-enabled workflows, or revenue intelligence platforms.
  • Experience creating executive business reviews, strategic playbooks, adoption reporting, or operational performance updates.

What the Team is Saying

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Smartly Compensation & Benefits Highlights

  • Leave & Time Off Breadth Five weeks of paid vacation, company holidays, wellness/recharge days, and an annual holiday shutdown are repeatedly highlighted, with sabbatical or study leave noted in some locations. This broad time-off structure compares favorably against many tech employers.
  • Healthcare Strength Medical, dental, and vision coverage are paired with mental-health support, FSA options, and inclusive elements such as transgender-inclusive coverage and pet insurance, alongside life and disability insurance. The scope indicates robust core health protection.
  • Flexible Benefits Office, hybrid, or fully remote arrangements (in approved locations) are offered, complemented by a home-office stipend and short-term 'work from anywhere' programs. These options provide meaningful flexibility in where and how work is done.

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The Company
HQ: Helsinki
805 Employees
Year Founded: 2013

What We Do

We solve for advertising campaign and creative complexities - both key elements to the time/money savings and performance that brands, agencies and businesses seek. Our unified platform combines media, creative, and intelligence, offering end-to-end workflows powered by AI across the open and closed web. With over 700 brands and advertisers, we've proven that dynamic and personalized creative makes advertising impactful. We are on a mission to transform the advertising experience for brands and their consumers. ⚡️

Why Work With Us

As a fast-paced growth company, we offer opportunities to maximize learning and amplify impact. Our culture and values have always been the secret sauce of our growth. They define how we aspire to build our adtech product, whom we hire and reward, and how we work towards a shared vision. Join us in moving advertising forward.

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Smartly Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

We are a hybrid workplace where Smartlies have the flexibility of hybrid work combining office and work from home. We also offer programs for short-term remote work globally.

Typical time on-site: 3 days a week
HQHelsinki, FI
MX
Berlin, DE
Chicago, IL
Dubai
London, GB
Los Angeles, CA
New York, NY
San Francisco, CA
Singapore
Learn more

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