The Senior Business Analytics Analyst will help design, build, and operationalize AI-enabled analytics workflows that transform how Smartly uses business data.
This person will focus on applying AI to recurring analytics processes, including executive metrics reporting, company OKR tracking, customer engagement reporting, and proactive insight generation. The role will partner closely with Business Analytics, Data Platform, Product Analytics, Marketing Science, and business stakeholders to create reliable, scalable, and human-reviewed AI workflows.
The goal is not just to automate reporting. The goal is to help Business Analytics become a decision intelligence function that tells the company what is happening, why it matters, and what to do next.
As a Senior Business Analytics Analyst at Smartly, you will...
Build AI-enabled analytics workflows- Design and develop AI-assisted workflows for recurring business analytics outputs.
- Create agentic or semi-agentic processes that reduce manual reporting and insight generation.
- Help transform static dashboards and reports into contextual, actionable decision briefs.
- Develop repeatable prompts, logic, templates, and review workflows for AI-generated analysis.
Initial priority projects include:
Monthly OKR Tracking
- Support automation of company OKR tracking.
- Help classify metrics by automation type: fully automatable, semi-automatable, or human-input required.
- Build AI-assisted summaries that identify what is on track, at risk, off track, and why.
- Support nudges or reminder workflows for metrics that require human updates.
Customer Engagement Reporting
- Support AI-assisted analysis of customer engagement, health, spend, usage, and lifecycle signals.
- Help turn customer-level data into proactive insights for CS and leadership.
- Use AI-assisted analysis techniques to define and revise customer health scoring
- Support future expansion into aggregated platform-level findings for Platform Partnerships and commercial strategy.
- Work with existing BigQuery, Tableau, Redash, and other BI environments.
- Help design structured data tables or intermediate layers that support AI workflows.
- Build and maintain scheduled queries where needed.
- Partner with Data Platform on data quality, migration, and reliability issues.
- Document metric definitions, assumptions, data sources, and known limitations.
- Build human-in-the-loop review processes for AI-assisted outputs.
- Define quality checks for accuracy, relevance, and business context.
- Create reusable standards for AI-generated analytics narratives.
- Ensure outputs are transparent about data limitations and confidence levels.
- Help the team move from reactive reporting to proactive insight generation.
- Identify opportunities to reduce manual work and improve stakeholder experience.
- Partner with analysts to turn dashboards /reports into recommendations and chat interfaces.
- Support team adoption of AI tools, workflows, and best practices.
- Contribute to building Business Analytics as a center of excellence for business metrics and decision intelligence.
- At least 8 years of experience in business analytics, data analytics, analytics engineering, business intelligence, or a related field.
- Strong SQL skills, ideally including BigQuery.
- Professional experience with Python.
- Experience building dashboards, recurring reporting, or automated analytics workflows.
- Familiarity with BI tools such as Tableau, Redash, Looker, or similar.
- Practical experience using AI tools to improve analysis, reporting, automation, or workflow efficiency.
- Ability to translate business questions into data requirements, analysis plans, and clear outputs.
- Strong documentation and communication skills.
Smartly is the AI-powered advertising technology company transforming ad experiences for brands and their consumers. Our comprehensive advertising platform seamlessly integrates the capabilities of media, creative, and intelligence to power more than 800 billion impressions and generate more than 300 billion creatives annually, delivering tangible business outcomes for brands and advertisers.
Smartly is the only company in the industry recognized as a Leader in The Forrester Wave: Creative Advertising Technologies with PwC validating the results it delivers for brands. We manage creative and media for 700+ brands worldwide and $6B in ad spend across the largest media platforms, including Facebook, Google, Instagram, Pinterest, Snap, and TikTok. Our end-to-end technology, unmatched access to media platforms and exceptional customer service help Fortune 500 brands to reach and engage consumers and learn what performs best.Smartly is a multinational and diverse team of 750+ Smartlies from 60+ nationalities, working in 13 countries. Together, we want to create and maintain an inclusive environment where everyone feels respected and heard. Our Diversity, Equity & Inclusion approach is at the heart of it.
Visit Smartly to learn more.
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Skills Required
- At least 8 years of experience in business analytics, data analytics, analytics engineering, business intelligence, or a related field.
- Strong SQL skills, ideally including BigQuery.
- Professional experience with Python.
- Experience building dashboards, recurring reporting, or automated analytics workflows.
- Familiarity with BI tools such as Tableau, Redash, Looker, or similar.
- Practical experience using AI tools to improve analysis, reporting, automation, or workflow efficiency.
- Ability to translate business questions into data requirements, analysis plans, and clear outputs.
- Strong documentation and communication skills.
What the Team is Saying
Smartly Compensation & Benefits Highlights
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Healthcare Strength — Healthcare is characterized as comprehensive, including medical, dental, vision, and mental‑health coverage across many locations. In the U.S., there are indications of strong employer contributions in some plans, pointing to competitive coverage in at least some markets.
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Leave & Time Off Breadth — Time off is highlighted as a standout, with five weeks of paid vacation, company holidays, and in some U.S. roles unlimited sick days. This breadth is positioned as a core strength of the package.
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Retirement Support — Retirement support is present via a 401(k) with company match in U.S. roles and pension‑style offerings in some markets. This mix indicates meaningful employer support for long‑term savings.
Smartly Insights
What We Do
We solve for advertising campaign and creative complexities - both key elements to the time/money savings and performance that brands, agencies and businesses seek. Our unified platform combines media, creative, and intelligence, offering end-to-end workflows powered by AI across the open and closed web. With over 700 brands and advertisers, we've proven that dynamic and personalized creative makes advertising impactful. We are on a mission to transform the advertising experience for brands and their consumers. ⚡️
Why Work With Us
As a fast-paced growth company, we offer opportunities to maximize learning and amplify impact. Our culture and values have always been the secret sauce of our growth. They define how we aspire to build our adtech product, whom we hire and reward, and how we work towards a shared vision. Join us in moving advertising forward.
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Smartly Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
We are a hybrid workplace where Smartlies have the flexibility of hybrid work combining office and work from home. We also offer programs for short-term remote work globally.
