Job Description
Just imagine turning global direction into Nordic brand growth people can see and feel. Then make it real.
About the role
As our Senior Brand Marketing Manager on a permanent contract, you'll lead the Nordic Brand Marketing team and shape audience, portfolio and campaign strategies that strengthen the LEGO® Brand and accelerate business growth across Nordic markets. You'll turn global direction into locally relevant, commercially impactful plans. You'll also guide execution across audiences, themes and campaigns, while inspiring the team and contributing to the Nordic Marketing Leadership Team.
Please note: This position is based in Billund and follows a hybrid working model with 3 days in the office and up to 2 days remotely. Relocation support isn't offered for this role.
Please apply with an English CV.
Required Qualifications
- Managed brand or audience strategies from planning through execution.
- Built go-to-market strategies that translated business direction into market plans.
- Influenced stakeholders across functions and organisational levels to deliver shared outcomes.
- Led brand or audience teams with measurable and documented commercial impact.
- Translated strategy into successful execution that strengthened audience or business performance.
- Managed significant marketing investments with clear ownership of commercial outcomes.
Preferred Qualifications
- Directed business performance management using results to shape priorities and actions.
- Optimised marketing campaigns based on performance and effectiveness measures.
- Guided teams or organisations through change management initiatives.
What you'll build
- Lead, coach and develop the Nordic Brand Marketing team, creating clear priorities and strong accountability for delivery.
- Define and lead Nordic go-to-market, brand and audience strategies, translating global direction into locally relevant market plans.
- Turn strategy into integrated activation across paid, owned, earned and shared touchpoints, with clear links between audiences, campaigns and commercial priorities.
- Own marketing performance and commercial delivery across audiences, themes and launches, using results to shape priorities and recommendations.
- Manage and optimise significant marketing investments, balancing short-term business delivery with long-term brand building.
- Use campaign and performance measures to improve marketing effectiveness and build a practical test-and-learn approach.
- Partner closely with Sales and Operations to identify growth opportunities, address performance challenges and bring the audience perspective into business decisions.
- Build strong partnerships across Nordic and global marketing teams, agencies, retailers and strategic partners to deliver joined-up plans and execution.
- Contribute as a member of the Nordic Marketing Leadership Team and help guide the function through transformation and change.
If you've worked in a role where you led brand and audience teams, delivered measurable commercial impact and turned strategy into execution, you'll feel at home here. What matters most is combining commercial focus with thoughtful people leadership, pragmatic execution and constructive collaboration.
Life on the team
You'll join the Nordic Marketing Team within Western Europe, reporting to the Head of Marketing, Nordics. The team shapes audience plans, portfolio direction, campaigns, partnerships and commercial performance. Colleagues work with strong team spirit and a flexible hybrid rhythm. You'll bring strategic thinking, commercial judgement, a growth mindset and accountability, while helping people develop through change.
What success looks like
Success means becoming a trusted member of the Nordic Marketing Leadership Team while strengthening audience performance from strategy through execution. Over the next 12–18 months, you'll help advance audience-led planning, growth across consumer groups, marketing effectiveness and performance management. You'll work closely with the Head of Marketing, marketing leadership peers, Trade Marketing, Media and E-commerce Marketing, Brand Relations, Marketing Planning and Performance, Sales and Operations, and Western Europe and global integrated marketing teams.
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Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.
What’s in it for you?
Here is what you can expect:
Family Care Leave - We offer enhanced paid leave options for those important times.
Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.
Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
Thank you for sharing our global commitment to Children’s Rights.
Just imagine building your dream career.
Then make it real.
Join the LEGO® team today.
Skills Required
- Experience managing brand or audience strategies from planning through execution.
- Experience building go-to-market strategies and translating business direction into market plans.
- Experience influencing stakeholders across functions and organizational levels.
- Experience leading brand or audience teams with measurable, documented commercial impact.
- Experience translating strategy into execution that strengthens audience or business performance.
- Experience managing significant marketing investments with ownership of commercial outcomes.
- Experience directing business performance management and using results to shape priorities and actions.
- Experience optimizing marketing campaigns using performance and effectiveness measures.
- Experience guiding teams or organizations through change management initiatives.
The LEGO Group Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about The LEGO Group and has not been reviewed or approved by The LEGO Group.
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Fair & Transparent Compensation — Pay is generally positioned as competitive across many roles and markets, with benchmarking against local markets and an expressed commitment to equal pay. Total compensation is often framed as stronger when considering the full package rather than base salary alone.
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Parental & Family Support — Paid parental leave is described as notably expansive, with substantial fully paid time for primary and secondary caregivers and additional paid caregiver leave. Leave is also described as continuing to accrue other rewards such as vacation and bonus eligibility during the leave period.
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Wellbeing & Lifestyle Benefits — Benefits are described as extending beyond core insurance into mental health and wellbeing support, including assistance programs, mindfulness resources, ergonomic setups, and fitness-related offerings. Brand-specific lifestyle perks such as sizable product discounts are highlighted as a meaningful part of the overall rewards experience.
The LEGO Group Insights
What We Do
We are the LEGO Group, the company behind the world’s most loved LEGO® bricks. Our brand name derived from the two Danish words Leg Godt, which mean “Play Well”. We’ve been sparking imaginations and inspiring the builders of tomorrow since 1932. This is our mission and what motivates our colleagues around the world every day. Today, we remain proudly family-owned with headquarters in Billund, Denmark. We have regional hubs in Boston, USA; London, UK; Shanghai, China; and Singapore, as well as 7 manufacturing facilities around the world. These places are home to 28,000+ colleagues in everything from design and engineering to digital technology and marketing. Together we learn, imagine and build – creating play experiences that are sold in over 130 countries worldwide. A purposeful and responsible global brand where creativity helps to inspire builders all around the world. Just imagine being part of that!
