Senior Analyst Revenue Strategy & Analytics

At 2U, we are all in on purpose. We are motivated by our mission – to make learning limitless– and connected by our shared passion to deliver world-class higher education at scale. As the parent company of edX, a leading online learning platform, 2U powers thousands of  higher education offerings – from free courses to full degrees. Together with our college, university, and corporate partners, we are helping accelerate careers and transform lives. 

What We’re Looking For:

The Senior Analyst position provides analytics, reporting, and tactical support to strategies impacting funnel conversions, and is considered the primary ‘SME’ owner of funnel conversions. This role is quantitative, data-driven, and stakeholder-facing, and provides a key supporting role to drive business outcomes. The role primarily supports marketing analytics, but interfaces across departments in pursuit of driving improvements in funnel conversions. Examples of initiatives that will be supported with analytics and strategic recommendations include: promotion strategy, payment types, email conversion, contact strategy, presentation timing, and customer lifetime value analysis. Senior Analysts support a higher volume and/or more complex projects compared to the Analyst position. They also operate with a considerable degree of autonomy, as they are expected to be subject matter experts in the domains that they support.

Responsibilities Include, But Are Not Limited To:

• Analysis:
  • Accountable for proactively problem solving on key program/vertical challenges.
  • Uses strong understanding of program audience segmentation, funnel strategies, and user behavior to drive growth.
  • This may require interpreting existing KPIs, contextualizing data with its limitations and business relevance, and synthesizing a variety of data into a coherent narrative. This analytical output forms the foundation of all other components of the role.
  • Supports marketing spend decisions by providing funnel insights to the marketing analytics team, and may have direct oversight over marketing spend for low-mid priority courses.
  • Supports marketing spend decisions by creating additional KPI’s for marketing as needed
  • Accountable for proactively problem solving on key program/vertical challenges.
  • Actively identifies and executes testing with clear hypothesis and learning agenda.
  • Uses statistics and analytical methods to strategically approach programs within scope.
• Reporting:
  • Build and maintain customized reports, visualizations, and dashboards to reveal key data and insights across a variety of stakeholders and at varying levels of complexity.  
  • Accomplishing this work requires an understanding of the underlying data sources, high levels of skill in the relevant technical tools, as well as a detailed understanding of key business use cases to match the deliverable with the situation.
• Communication of Results:
  • Demonstrate expertise in effective communication of analysis, reporting, and recommendations to key stakeholders.  
  • This requires communicating complex and/or quantitative information to a variety of technical and non-technical audiences, including those at the VP level.  
• Relationship Management:
  • Demonstrate expertise in working effectively in cross-functional teams with stakeholders across a variety of technical and non-technical departments.  
  • Nurture relationships to build stakeholder trust in deliverables that you provide as well as to stay informed of key business context that other departments may be able to share.  
• Coaching:
  • Assist Management with initial training and onboarding of new Analyst hires.  Serve as an initial point of contact for questions from analysts, prior to escalation to the Manager.  

Things That Should Be In Your Background:

• Bachelor’s degree (from a business, economics, or math related field is a plus)
• 4-7 years of experience in analytics, or relevant business using data to solve problems
• Working knowledge of Excel, and some previous exposure to SQL or other databases
• Experience working with media engines, such as Adwords, web analytics tools, such as Google Analytics, and data visualization tools, such as Tableau preferred.
• Is looking for the opportunity to set business strategy
• Keen interest in digital marketing (prior experience a plus, but not required)
• Adept at problem solving and can balance creativity with analytical skills
• Strong work ethic and doesn’t accept complacency
• Demonstrates proactive thinking – always seeking ways to do something better
• The ability to multi-task, stay organized and evaluate priorities on an ongoing basis

Benefits & Culture

Our global employee base is a diverse collection of innovators, dreamers, and doers working together to transform lives through higher education. We believe that every employee can advance our shared purpose, and that life at 2U should be fun and meaningful. If you’re excited by the opportunity to provide millions of learners and counting with access to world-class higher education, then join us – and do work that makes a difference.

We offer comprehensive benefits (unique per country) and excellent work/life balance.
Full-time, ZA benefits include: 

• 2 complimentary Getsmarter short courses per year
• Subsidised medical aid with Discovery Health Medical Scheme
• 4% 2U contribution towards Discovery Life Pension Fund and Group Risk Benefit
• Employee Assistance Program (EAP)
• Generous leave policy including time off to volunteer for non-profit organization, study leave, sports leave and a company-wide festive season break

2U Diversity and Inclusion Statement

At 2U, we are committed to building and sustaining a culture of belonging, respect, and inclusion. We are proud of the steps we’ve taken to bring together an employee base that embodies diverse walks of life, ideas, genders, ages, races, cultures, sexual orientations, abilities and other unique qualities. We strive to offer a workplace where every employee feels empowered by what makes us different, as well as by how we are alike. 

2U is committed to providing reasonable accommodations during our recruitment process. If you need assistance or accommodations, please reach out to us at: [email protected]. 

About 2U

2U partners with the world's top universities and companies to develop and deliver education programs that accelerate careers and transform lives. Through partnerships with the world’s leading colleges, universities, and companies, 2U delivers thousands of online programs to millions of learners worldwide on edX, its global learning platform. From executive education and professional credentialing to master’s degree programs and free, open courses, 2U transforms how top institutions deliver workforce-aligned online education, enabling professionals to advance without pausing their careers. Learn more at 2U.com.

The above statements are intended to describe the general nature and level of work performed by individuals assigned to this position, and are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required. All employees may be required to perform duties outside of their normal responsibilities from time to time, as needed.

2U is an equal opportunity employer that does not discriminate against applicants or employees and ensures equal employment opportunity for all persons regardless of their race, creed, color, religion, sex, sexual orientation, gender identity, pregnancy, national origin, age, marital status, disability, citizenship, military or veterans’ status, or any other classifications protected by applicable federal, state or local laws. 2U’s equal opportunity policy applies to all terms and conditions of employment, including but not limited to recruiting, hiring, training, promotion, job benefits and pay.