Established in 2021, Independence Pet Holdings is a corporate holding company that manages a diverse and broad portfolio of modern pet health brands and services, including insurance, pet education, lost recovery services, and more throughout North America.
We believe pet insurance is more than a financial product and build solutions to simplify the pet parenting journey and help improve the well-being of pets. As a leading authority in the pet category, we operate with a full stack of resources, capital, and services to support pet parents. Our multi-brand and omni-channel approach include our own insurance carrier, insurance brands and partner brands.
Position Summary:
The CRM Email Marketing Specialist supports the execution, optimization, and day‑to‑day operations of the customer relationship management program. Reporting directly to the Senior CRM Manager, this role builds, tests, and deploys targeted, data-driven communications across email and other lifecycle channels to deepen customer engagement, improve retention, and drive measurable business outcomes.
Key Responsibilities:
CRM Operations & Data Management
Maintain and update customer records to ensure data accuracy and usability across the CRM ecosystem.
Perform regular data hygiene checks and coordinate with the Senior CRM Manager and technical partners to resolve issues.
Build and refine customer segments to enable personalized communications.
Campaign Execution
Support the Senior CRM Manager in planning and launching CRM campaigns across email, SMS, and other lifecycle channels.
Independently build, test, schedule, and deploy campaigns, both manual and automated, ensuring accurate execution.
Set up tagging, triggers, and basic automation within the customer engagement platform.
Reporting & Optimization
Track core KPIs (open rate, CTR, conversion, engagement, churn indicators) and share insights with the Senior CRM Manager.
Support A/B testing and post‑campaign analysis to identify areas for improvement.
Maintain dashboards and weekly/monthly reporting.
Cross‑Functional Collaboration
Partner with Digital Marketing, Creative, Sales, and Product teams to support CRM initiatives and align messaging across channels for both B2B and B2C audiences.
Support CRM needs for promotions, product launches, and key lifecycle moments.
Technology & Vendor Support
Assist in managing platform updates, third-party integrations, and troubleshooting.
Collaborate with vendors or platform reps as needed, under the guidance of the Senior CRM Manager.
Qualifications:
Bachelor’s degree or equivalent experience.
1–3 years of experience in CRM, email marketing, or lifecycle marketing.
Demonstrated, hands-on experience building email templates and independently deploying campaigns in an ESP. Experience with Salesforce Marketing Cloud/Marketing Cloud Engagement (SFMC) is a plus.
Hands-on platform experience should include campaign creation and deployment, automated journey building, audience segmentation, triggered communications, and dynamic personalization.
Proven ownership of end-to-end campaign execution, including segmentation, email setup, QA/testing, scheduling, and launch—not just campaign support.
Working knowledge of HTML/CSS for building or editing email templates.
Strong understanding of personalization, dynamic content, and segmentation best practices.
Exceptional attention to detail with a track record of accurate, error-free campaign deployment.
Ability to manage multiple campaigns and deadlines in a fast-paced environment.
Strong communication skills and ability to collaborate cross-functionally.
Team player with a growth mindset and commitment to continuous improvement.
Candidates should be prepared to discuss specific campaigns they have personally built and deployed, including their role in execution and results achieved. A portfolio or examples of relevant work are a plus but not required; materials should not contain confidential or proprietary information.
Knowledge of SQL a plus but not required.
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All of our jobs come with great benefits including healthcare, parental leave and opportunities for career advancements. Some offerings are dependent upon the location of where you work and can include the following:
Comprehensive full medical, dental and vision Insurance
Basic Life Insurance at no cost to the employee
Company paid short-term and long-term disability
12 weeks of 100% paid Parental Leave
Health Savings Account (HSA)
Flexible Spending Accounts (FSA)
Retirement savings plan
Personal Paid Time Off
Paid holidays and company-wide Wellness Day off
Paid time off to volunteer at nonprofit organizations
Pet friendly office environment
Commuter Benefits
Group Pet Insurance
On the job training and skills development
Employee Assistance Program (EAP)
Interview Technology Notice:
Please note that phone and video interviews or screenings may be recorded and transcribed using interview technology to support our recruitment process.
By continuing with the interview, you consent to this use.
Text Messaging Notice:
If you provide a mobile phone number, you may receive job-related communications via text message. Message and data rates may apply.
You may opt out of text communications at any time by replying “STOP.”
Skills Required
- Maintain and update customer records and perform regular data hygiene checks
- Build and refine customer segments for personalized communications
- Assist in planning, building, testing, and deploying CRM campaigns across email and SMS
- Set up tagging, triggers, and basic automation within the CRM platform
- Track core KPIs (open rate, CTR, conversion, engagement, churn) and maintain dashboards and reporting
- Support A/B testing and post-campaign analysis to optimize performance
- Collaborate with Digital Marketing, Creative, Sales, Product teams on CRM initiatives
- Assist in managing CRM platform updates, integrations, troubleshooting, and vendor coordination
- Support CRM needs for promotions, product launches, and lifecycle communications
Independence Pet Holdings Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Independence Pet Holdings and has not been reviewed or approved by Independence Pet Holdings.
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Healthcare Strength — Comprehensive medical, dental, and vision coverage is described alongside company-paid life insurance and disability coverage. HSA/FSA options and an Employee Assistance Program add additional health and protection support.
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Parental & Family Support — Twelve weeks of 100% paid parental leave is explicitly offered. This level of fully paid leave is positioned as a meaningful family-support benefit.
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Leave & Time Off Breadth — Personal paid time off is paired with 10 holidays and a company-wide Wellness Day. Paid time off to volunteer also expands time-off options beyond standard PTO.
Independence Pet Holdings Insights
What We Do
Established in 2021, Independence Pet Holdings is a corporate holding company that manages a diverse and broad portfolio of modern pet health brands and services across insurance, pet education, lost recovery services, and beyond across North America. As a leading authority in the industry, we operate with a full stack of resources, capital, and services that support a multi-brand and omni-channel approach. We operate our own insurance carrier and partner successfully with other carriers, as needed. We believe that pet insurance is more than a financial product and build solutions to simplify the pet parenting journey and help improve the well-being of pets
