The Role
Build, QA, schedule, and launch email campaigns in Adobe Marketo Engage. Manage Marketo program structure, audience segmentation, testing (A/B), deliverability, reporting (opens, clicks, conversions), and troubleshooting. Partner with creative and marketing teams to implement assets, maintain naming/documentation standards, and improve processes for scalable, reliable email marketing operations.
Summary Generated by Built In
Be a Part of our Team!
Join a working team that is dedicated to the mission of the work we do!
Teaching Strategies is an innovative edtech organization focused on connecting teachers, children, and families. As front runners in the early childhood education market, we build dynamic, top-quality digital products that integrate all of the essential elements of a high-quality solution: curriculum, assessment, professional development, and family engagement. We are building a team of results-oriented individuals who will thrive in a collaborative, work-hard/play-hard culture. We pride ourselves on the impact we have on the early childhood field through supporting teachers who are doing the most important work there is, teaching children to become creative, confident thinkers.
Position Overview
Teaching Strategies is seeking an Email Marketing Specialist to own the day-to-day build, quality assurance, and execution of email marketing campaigns and programs in Adobe Marketo Engage. This role is responsible for translating campaign requirements into accurate, well-structured, and timely email programs while maintaining a high standard of operational excellence.
Teaching Strategies is seeking an Email Marketing Specialist to own the day-to-day build, quality assurance, and execution of email marketing campaigns and programs in Adobe Marketo Engage. This role is responsible for translating campaign requirements into accurate, well-structured, and timely email programs while maintaining a high standard of operational excellence.
The ideal candidate is highly detail-oriented, organized, and comfortable working hands-on in Marketo. They take pride in getting the details right, follow established processes, proactively identify potential issues, and can manage multiple campaigns and deadlines without sacrificing quality.
This role will work closely with marketing and creative partners to bring campaign strategies and creative assets to life in Marketo. While this position does not own email design or creative development, a strong understanding of email marketing best practices, audience segmentation, testing, and performance metrics will help this person be an effective partner and contribute to continuous improvement.
Over time, this person will help make our email marketing operation more reliable and scalable by strengthening processes, maintaining clean and consistent program structures, and identifying opportunities to improve how campaigns are built, tested, and executed.
Specific Roles & Responsibilities:
- Build, test, schedule, and launch email campaigns and programs in Adobe Marketo Engage.
- Build and maintain Marketo programs, including email sends, engagement programs, nurture campaigns, smart campaigns, lists, and operational workflows.
- Translate campaign briefs and business requirements into accurate and well-structured programs within Marketo.
- Own campaign setup from build through deployment, ensuring all requirements are completed accurately and on schedule.
- Perform thorough pre-launch QA, including audience criteria, suppression rules, links, tracking, personalization, dynamic content, tokens, campaign logic, scheduling, and other campaign configurations.
- Test email rendering and functionality across devices and email clients and troubleshoot issues prior to deployment.
- Apply audience management best practices to help ensure campaigns reach the intended recipients while maintaining appropriate exclusions and suppression criteria.
- Implement approved creative assets and content within established email templates in Marketo, partnering with the Creative team on any design or creative needs.
- Execute A/B tests and other campaign tests based on defined testing plans.
- Monitor campaign execution and identify, troubleshoot, and resolve issues that could affect successful deployment or audience experience.
- Support campaign reporting and measurement, including metrics such as delivery, opens, clicks, conversions, and unsubscribes.
- Maintain clean, consistent, and scalable Marketo program structures, naming conventions, documentation, and operational processes.
- Look beyond individual campaign results to identify patterns across audiences, campaign types, messaging, and stages of the customer journey.
- Partner with marketing stakeholders to determine where email can help support broader campaign and performance goals.
- Follow email marketing best practices related to deliverability, consent, list hygiene, segmentation, and subscriber experience.
- Identify opportunities to strengthen QA processes, reduce errors, streamline campaign production, and improve overall marketing operations.
- Collaborate effectively with cross-functional partners to manage campaign timelines, communicate status, surface risks, and ensure campaigns are ready for launch.
Qualifications:
- 2+ years of hands-on experience building and executing email marketing campaigns in Adobe Marketo Engage or a comparable marketing automation platform.
- Demonstrated experience building emails, programs, smart campaigns, lists, audience segments, and campaign workflows.
- Exceptional attention to detail and a strong commitment to accuracy and quality.
- Experience performing comprehensive QA of email campaigns prior to deployment.
- Strong organizational skills and the ability to follow established processes while managing multiple campaigns and competing deadlines.
- Ability to independently troubleshoot campaign setup, logic, audience, and execution issues.
- Working knowledge of email marketing best practices, including audience segmentation, personalization, deliverability, consent, and list management.
- Experience working with marketing performance reports and dashboards; experience pulling and interpreting reports in Power BI is strongly preferred.
- Strong understanding of email marketing metrics and the ability to analyze performance against established goals or KPIs.
- Ability to translate marketing data into observations, insights, and actionable recommendations.
- Strong project and time-management skills with the ability to consistently deliver against deadlines.
- Strong written and verbal communication skills and the ability to collaborate effectively with cross-functional teams.
- Self-motivated, dependable, and comfortable taking ownership of work from campaign setup through successful deployment.
- Basic HTML/CSS knowledge for troubleshooting email builds is a plus.
- Experience with CRM systems and CRM/marketing automation integrations is a plus.
- Experience in the education industry, particularly early childhood education, is a plus.
- Bachelor’s degree in marketing, communications, business, or a related field preferred, or equivalent relevant experience.
Why Teaching Strategies
At Teaching Strategies, our solutions and services are only as strong as the teams that create them. By bringing passion, dedication, and creativity to your job every day, there's no telling what you can do and where you can go! We provide a competitive compensation and benefits package, flexible work schedules, opportunities to engage with co-workers, access to career advancement and professional development opportunities, and the chance to make a difference in the communities we serve.
Let's open the door to your career at Teaching Strategies!
Some additional benefits & perks while working with Teaching Strategies
Teaching Strategies offers our employees a robust suite of benefits and other perks which include:
- Competitive compensation package
- Employee Equity Appreciation Program
- Health and wellness insurance benefits
- 401k with employer match
- Flexible work environment
- Unlimited paid time off (which includes paid holidays and Winter Break)
- Paid parental leave
- Tuition assistance, professional development, and opportunities for career growth
- Best in class technology equipment for every employee
- Penthouse suite in downtown DC seconds away from Washington Nationals Stadium and Audi Field
Teaching Strategies is an equal opportunity employer and is committed to fostering a workplace where everyone can thrive.
Equal Employment Opportunity (EEO)
Family and Medical Leave Act (FMLA)
Employee Polygraph Protection Act (EPPA)
Family and Medical Leave Act (FMLA)
Employee Polygraph Protection Act (EPPA)
About
Teaching Strategies is the leading provider of curriculum, assessment, professional development, and family connection resources in the early childhood field. Offering ground-breaking solutions, including The Creative Curriculum®, GOLD®, tadpoles®, ReadyRosie™, ParentPal™, Al's Pals™, and professional development, Teaching Strategies believes that a child’s first 8 years form a critical foundation for school success. Teaching Strategies has been an advocate for the early childhood education community for more than 40 years.
Skills Required
- 2+ years of hands-on experience building and executing email marketing campaigns in Adobe Marketo Engage or comparable platform
- Demonstrated experience building emails, programs, smart campaigns, lists, audience segments, and campaign workflows
- Exceptional attention to detail and a strong commitment to accuracy and quality
- Experience performing comprehensive QA of email campaigns prior to deployment
- Strong organizational skills and ability to follow established processes while managing multiple campaigns and deadlines
- Ability to independently troubleshoot campaign setup, logic, audience, and execution issues
- Working knowledge of email marketing best practices, including audience segmentation, personalization, deliverability, consent, and list management
- Experience working with marketing performance reports and dashboards; experience pulling and interpreting reports in Power BI
- Strong understanding of email marketing metrics and ability to analyze performance against goals/KPIs
- Ability to translate marketing data into observations, insights, and actionable recommendations
- Strong project and time-management skills with the ability to consistently deliver against deadlines
- Strong written and verbal communication skills and ability to collaborate effectively with cross-functional teams
- Self-motivated, dependable, and comfortable taking ownership of work from campaign setup through deployment
- Basic HTML/CSS knowledge for troubleshooting email builds
- Experience with CRM systems and CRM/marketing automation integrations
- Experience in the education industry, particularly early childhood education
- Bachelor's degree in marketing, communications, business, or related field preferred (or equivalent experience)
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The Company
What We Do
Teaching Strategies is the leading provider of curriculum, assessment, professional development, and family connection resources in the early childhood field. Offering ground-breaking solutions, including The Creative Curriculum®, GOLD®, tadpoles®, ReadyRosie™, ParentPal™, Al's Pals™, and professional development, Teaching Strategies believes that a child’s first 8 years form a critical foundation for school success. Teaching Strategies has been an advocate for the early childhood education community for more than 40 years. Commenting Policy: Teaching Strategies reserves the right to delete comments that contain: offensive language, personal attacks, comments that target any ethnic, racial, or religious group; spam or off-topic links to other sites; or comments that are clearly off topic. Repeat offenders may be banned from the page.
