The Role
Plan, write, and execute email marketing campaigns: conduct market research, manage opt-in customer database, create error-free copy, coordinate with designers, send campaigns via automation tools, and monitor/report performance.
Summary Generated by Built In
This is a remote position.
- Conducting market research to better comprehend prevailing consumer behaviors
- Reviewing our former campaigns to ascertain areas of strength and weakness, which could inform subsequent outputs
- Conceptualizing marketing campaigns that speak directly to the pain points of existing and prospective clientele
- Creating well-written copy that is free from mistakes
- Collaborating with graphic designers to improve the appearance layout of outputs
- Maintaining a database of customers who have opted to receive our correspondence
- Distributing emails through the use of automation software
- Monitoring and reporting on the utility of each campaign
Requirements
- Proven experience creating high-impact, unique marketing campaigns
- Prior database management experience, preferably in a similar role
- Familiarity with pertinent automation and performance evaluation software
- Excellent project management skills specific to marketing
- Outstanding copywriting and copyediting abilities
- Ability to harness collaboration to produce well-crafted content
- Drive, ingenuity, and gumption
- Willingness to work extended hours to ensure that projects are completed, as needed
Benefits
- Opportunity to be a part of a dynamic growth focused tech startup
- Great learning opportunities to develop new skills and understanding of cutting edge software tools and processes
- Opportunity to work closely with serial tech entrepreneurs from Silicon Valley
- Fun loving environment and caring team mates and inclusive culture of the company
Skills Required
- Proven experience creating high-impact, unique marketing campaigns
- Prior database management experience
- Familiarity with marketing automation and performance evaluation software
- Excellent project management skills specific to marketing
- Outstanding copywriting and copyediting abilities
- Ability to collaborate effectively with designers and team members
- Drive, ingenuity, and strong initiative
- Willingness to work extended hours as needed
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The Company
What We Do
Ethnus is a Bengaluru-based education and communication-skills training company serving professionals and students. It operates as a training center focused on improving communication skills, with an EdTech orientation and programs designed for learners at different stages. Its public company profile identifies Bengaluru, India as its location and describes the organization primarily through its professional and student communication-training offering for professionals and students alike.
