The Role
Develop and execute targeted cold email campaigns: research audiences, build/manage lists, write personalized copy, A/B test messaging, track performance metrics, follow up leads, and collaborate with sales to drive conversions while ensuring legal compliance.
Summary Generated by Built In
This is a remote position.
We are seeking a skilled and motivated Cold Email Marketing Specialist to join our marketing team. The ideal candidate will be responsible for developing and executing targeted cold email campaigns to generate leads, drive engagement, and ultimately increase sales.
Responsibilities:
- Develop and implement cold email marketing strategies to reach and engage prospective clients and decision-makers.
- Research and identify target audience segments, industries, and verticals for cold email outreach.
- Build and manage email lists using CRM systems and email marketing automation platforms.
- Write compelling and personalized cold email copy that resonates with target prospects and encourages action.
- Create and test email subject lines, messaging, and call-to-action (CTA) buttons to optimize open rates and response rates.
- Monitor and analyze email campaign performance metrics, including open rates, click-through rates (CTR), and conversion rates, and make data-driven decisions to improve campaign effectiveness.
- Follow up with leads and prospects through multiple touchpoints to nurture relationships and move them through the sales funnel.
- Collaborate with sales and marketing teams to align cold email campaigns with overall business goals and objectives.
- Stay informed about industry trends, best practices, and regulations related to cold email marketing, and ensure compliance with relevant laws (e.g., CAN-SPAM Act).
Requirements
- Bachelor's degree in Marketing, Communications, Business, or related field.
- Proven work experience in cold email marketing, with a strong portfolio showcasing successful cold email campaigns and lead generation results.
- Proficiency in email marketing automation platforms (e.g., Mailchimp, HubSpot, Outreach) and CRM systems (e.g., Salesforce).
- Excellent written communication skills, with the ability to craft personalized and persuasive email copy.
- Strong analytical skills and experience with email marketing analytics and reporting tools.
- Results-driven mindset with a focus on achieving measurable outcomes and ROI.
- Ability to work independently and as part of a collaborative team environment.
- Strong organizational and time management skills, with the ability to prioritize tasks and meet deadlines.
If you are a proactive and results-oriented marketer with a passion for cold email outreach and lead generation, we want to hear from you! Please submit your resume and cover letter detailing your relevant experience and why you are the ideal candidate for this position.
Benefits
- Opportunity to be a part of a dynamic growth-focused tech startup.
- Great learning opportunities to develop new skills and understanding of cutting-edge software tools and processes.
- Opportunity to work closely with serial tech entrepreneurs from Silicon Valley.
- Fun-loving environment, caring teammates, and inclusive culture of the company.
Skills Required
- Bachelor's degree in Marketing, Communications, Business, or related field
- Proven work experience in cold email marketing with a portfolio of successful campaigns and lead generation results
- Proficiency with email marketing automation platforms (e.g., Mailchimp, HubSpot, Outreach)
- Experience with CRM systems (e.g., Salesforce)
- Excellent written communication and ability to craft personalized, persuasive email copy
- Strong analytical skills and experience with email analytics and reporting tools
- Results-driven mindset focused on measurable outcomes and ROI
- Ability to work independently and collaboratively within a team
- Strong organizational and time management skills, ability to prioritize and meet deadlines
- Knowledge of cold email regulations and compliance (e.g., CAN-SPAM Act)
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The Company
What We Do
Ethnus is a Bengaluru-based education and communication-skills training company serving professionals and students. It operates as a training center focused on improving communication skills, with an EdTech orientation and programs designed for learners at different stages. Its public company profile identifies Bengaluru, India as its location and describes the organization primarily through its professional and student communication-training offering for professionals and students alike.
