Product Marketing Manager

Empathy is transforming the way families navigate life’s most difficult times - from the loss of a loved one to other major life transitions. By combining technology with compassionate human care, we bring clarity, comfort, and peace of mind when it matters most.

We partner with leading employers, insurers, and financial institutions to deliver meaningful, human-centric support at scale. Today, Empathy supports over 50 million people across the US, Canada, and the UK.

Backed by top-tier investors including General Catalyst, Index Ventures, Adams Street, Aleph and Entreé Capital. We've raised over $160 million to date, including a $72 million Series C, to expand our impact and scale our mission worldwide.

About the Role

Product Marketing is the connective layer between Product, Sales, and Customer Success—we own how Empathy goes to market. As we scale across enterprise partnerships, new markets, and product areas, we’re looking for a Product Marketing Manager to take our go-to-market work from brief to finished asset, with speed and quality.

This is a hands-on, build role. You’ll write the decks, develop the messaging, and produce the materials our field teams rely on to win deals and support partners, working in close partnership with Sales.

• Build sales and partner-facing collateral: Develop the decks, one-pagers, messaging frameworks, and launch materials Sales and Customer Success reach for—assets designed to get used in the field, not just delivered.
• Translate product into buyer language: Turn complex product capabilities into clear, customer-centric narratives that resonate across Empathy’s B2B audiences—insurers, financial institutions, and employers.
• Drive product and feature launches: Own launch materials end-to-end, coordinating across Product, Design, and the broader marketing team to ship on time and on message.
• Enable the field: Equip Sales and CS with positioning, talk tracks, and training materials that support revenue targets—and refine them based on how they land in real deals.
• Partner cross-functionally: Work naturally with Sales, CS, Product, and Design as collaborative partners—low friction, high follow-through.
• Stay close to the market: Gather feedback from the field, partners, and competitive signals to sharpen positioning and flag early what’s working and what isn’t.

• Experience: 4+ years of product marketing experience, ideally in a B2B2C or B2B SaaS environment.
• Sharp writer: You move between complex product concepts and clean buyer-facing language without losing clarity.
• Field-tested output: Evidence you’ve built collateral that was actually adopted—and can speak to what made it land.
• Sales partnership: A real working relationship with Sales and GTM teams; you’ve worked alongside the field and understand their roles and motivations.
• Proactive & self-directed: You take initiative before being asked, drive workstreams end-to-end without consistent check-ins, and manage competing priorities without dropping things.
• Fast, deep learner: You can dive into a new industry vertical and get fluent fast, enough to drive credible GTM conversations across Product, Sales, and CS.
• Buyer landscape (a plus): Experience selling to insurers, financial institutions, or employers (benefits/HR tech).
• Language: Hebrew working proficiency required; excellent written and spoken English.