About the Role:
As a Product Marketing Manager, you will independently drive key product marketing initiatives, utilizing your advanced skills and understanding of market dynamics to support the development and execution of strategic marketing plans. Your expertise will be crucial in refining product positioning, analyzing market data, and ensuring successful Go To Market implementations. You will collaborate across departments to ensure our product offerings meet and exceed customer expectations.
Responsibilities:
• Lead the development and execution of specialized Go To Market plans.
• Conduct complex market research and customer analysis.
• Refine and optimize product messaging and positioning.
• Monitor industry trends and adjust marketing strategies accordingly.
• Track, report, and analyze marketing performance and ROI.
• Collaborate with product development to integrate market feedback.
• Develop comprehensive marketing collateral and training materials.
• Coordinate and lead product launch activities.
• Analyze and recommend pricing strategies and adjustments.
• Provide strategic insights based on market and competitive analysis.
Skills:
• Advanced Market Research: Advanced skills in conducting complex market research and analysis.
• Strategic Messaging: Expertise in creating and refining strategic product messaging.
• Data Analytics: Proficient in analyzing and interpreting complex data sets.
• Cross-functional Collaboration: Ability to collaborate effectively with multiple departments.
• Project Leadership: Leading marketing projects and initiatives.
• Software Proficiency: Advanced knowledge of marketing software and analytics tools.
• Customer Insight Integration: Integrating customer feedback into product and marketing strategies.
• Market Adaptability: Quickly adapting to changing market conditions and trends.
To maintain a fair and genuine hiring process, we kindly ask that all candidates participate in interviews without the assistance of AI tools or external prompts. Our interview process is designed to assess your individual skills, experiences, and communication style. We value authenticity and want to ensure we’re getting to know you—not a digital assistant. To help maintain this integrity, we ask to remove virtual backgrounds and include in-person interviews in our hiring process. Please note that use of AI-generated responses or third-party support during interviews will be grounds for disqualification from the recruitment process.
Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.
Compensation:
$89,600.00 - $157,000.00 USDThis role is eligible for Bonus.
Compensation range listed is based on primary location of the position. Actual base salary offer is influenced by a wide array of factors including but not limited to skills, experience and actual hiring location. Your recruiter can share more information about the specific offer for the job location during the hiring process.
Additional Information:Wolters Kluwer offers a wide variety of competitive benefits and programs to help meet your needs and balance your work and personal life, including but not limited to: Medical, Dental, & Vision Plans, 401(k), FSA/HSA, Commuter Benefits, Tuition Assistance Plan, Vacation and Sick Time, and Paid Parental Leave. Full details of our benefits are available upon request.
Skills Required
- Advanced skills in conducting complex market research and analysis
- Expertise in creating and refining strategic product messaging
- Proficient in analyzing and interpreting complex data sets
- Ability to collaborate effectively with multiple departments
- Leading marketing projects and initiatives
Wolters Kluwer Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Wolters Kluwer and has not been reviewed or approved by Wolters Kluwer.
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Leave & Time Off Breadth — Time away benefits are positioned as broad, spanning vacation and sick time plus paid holidays and other covered leave types. Paid parental and caregiver leave, bereavement leave, and a volunteer day contribute to a more comprehensive time-off offering.
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Retirement Support — Retirement support is framed as meaningful through access to a 401(k)/retirement plan paired with company matching and additional contribution features in some descriptions. This is reinforced by mentions of profit sharing and other long-term savings-oriented programs.
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Parental & Family Support — Family-oriented support stands out through adoption assistance and paid parental leave provisions. These benefits are described alongside other caregiver supports that extend beyond basic leave categories.
Wolters Kluwer Insights
What We Do
Wolters Kluwer (www.wolterskluwer.com) is a global leader in information services and solutions for professionals in the health, tax and accounting, risk and compliance, finance and legal sectors. We help our customers make critical decisions every day by providing expert solutions that combine deep domain knowledge with specialized technology and services. Founded in 1836 and headquartered in Alphen aan den Rijn, the Netherlands, the company serves customers in over 180 countries, maintains operations in over 40 countries and employs 18,600 people worldwide. Wolters Kluwer reported 2019 annual revenues of €4.6 billion. Listed on Euronext Amsterdam, Wolters Kluwer shares (WKL) are included in the AEX and Euronext 100 indices. Wolters Kluwer has a sponsored Level 1 American Depositary Receipt program. The ADRs are traded on the over-the-counter market in the U.S. (WTKWY).
