About Lansweeper
Lansweeper's Technology Asset Intelligence platform helps businesses better understand, manage, and protect their IT environments. We provide actionable insights into IT estates by scanning and inventorying all devices, users, and software, ensuring organizations can optimize their technology investments while minimizing risks.
Since 2004, Lansweeper has empowered over 25,000 customers worldwide-ranging from Mercedes, IBM, and Nestlé to governments, universities, and NGOs-with trusted, accurate insights. Our platform monitors more than 80 million devices globally, supported by a team of 300+ dedicated professionals.
About the Role: Product Marketing Manager - Sales Enablement
As the Product Marketing Manager - Sales Enablement , you will play a pivotal role in ensuring our sales team has the tools, training, and resources needed to excel. Acting as the vital connection between product, marketing, and sales, you will align go-to-market strategies while driving initiatives that empower our sales team to communicate Lansweeper's value effectively.
This role combines strategic vision and hands-on execution, requiring you to create impactful sales collateral, deliver tailored training, and ensure alignment across teams. Your efforts will directly influence sales effectiveness, accelerate deal cycles, and contribute to overall revenue growth.
Key Responsibilities
Sales Enablement Leadership
- Develop and execute comprehensive sales enablement strategies to empower both direct and partner (ISV & MSP) sales teams.
- Design, update, and maintain high-impact sales materials, including pitch decks, competitive analyses, value propositions, and objection-handling guides.
- Create and manage a dynamic sales playbook outlining the sales process, best practices, and templates in collaboration with Sales Operations.
- Ensure sales teams can effectively communicate the value of Lansweeper's platform to diverse customer personas and market segments.
Advanced Sales Training Programs
- Lead the development and delivery of tailored training programs focused on product knowledge, competitive positioning, and advanced selling techniques.
- Continuously evaluate training effectiveness and refine approaches based on performance metrics and feedback.
- Collaborate with the Readiness Team to shape Lansweeper's internal/external training academies for online, offline, and in-person formats.
Strategic Collaboration
- Act as the primary liaison between sales, marketing, product, customer success, and executive leadership to ensure alignment on priorities and strategies.
- Integrate customer insights, market intelligence, and product updates into enablement materials for maximum impact.
- Partner with sales leadership to identify areas where enablement initiatives can drive revenue growth and customer acquisition.
- Operationalize sales strategies, including product retention, upsell/cross-sell initiatives, and collaboration with Customer Success teams.
Program Orchestration and Optimization
- Oversee the planning, execution, and continuous improvement of enablement initiatives, ensuring timely delivery and high-quality results.
- Leverage enablement tools and platforms to streamline resource access in collaboration with IT, Readiness, and Operations teams.
- Support global sales enablement rollouts during product releases and launches.
- Define and track KPIs to measure enablement program success and present actionable insights to leadership.
Requirements
- Bachelor's or Master's degree (MBA preferred).
- 7+ years of experience in product marketing, sales enablement, or a related field, with 2+ years in leadership roles.
- 2+ years of experience in a SaaS environment.
- Proven track record of developing and implementing successful sales enablement and training programs, ideally in B2B or SaaS.
- Experience collaborating with executive stakeholders and cross-functional teams to achieve business objectives.
- Deep understanding of sales processes, buyer personas, and customer journeys.
- Exceptional written and verbal communication skills, with a focus on storytelling and influencing at all levels.
- Proficiency in enablement and training platforms, CRM tools (e.g., Salesforce), and sales methodologies (e.g., MEDDPICC, SPICED).
- Strong analytical and project management skills with the ability to prioritize and deliver multiple projects simultaneously.
Our offer you can't refuse
- Flexibility is key! Work efficiently by using our flexible working hours and working from home.
- Work for an international company where you get to travel to meet your colleagues for a great (teambuilding) event at least once a year.
- Collaborate with passionate and driven colleagues every day.
- Accelerate your career: new opportunities are right around the corner.
US: Diversity Statement - Equal Employment Opportunity
It is Lansweeper's policy to provide equal employment opportunity to all applicants and employees. Lansweeper disapproves of, and will not tolerate, unlawful discrimination against any applicant or employee because of race, color, national origin or ancestry, gender (including pregnancy, childbirth, or related medical conditions), gender identity, age, religion, disability, family care status, veteran status, marital status, sexual orientation, or any other basis protected by local, state, or federal laws.
What the Team is Saying
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What We Do
Managing a technology estate has never been a bigger challenge. Hardware, software, and users can be anywhere at any time, making IT environments extremely dynamic and often complex. A seemingly simple question has become terribly difficult to answer: ‘Who is using what device?’ CIO's, CTO's, IT managers, ... have to make decisions that are often based on scattered, out of date, and incomplete data sources. How can you effectively manage the technology assets of an organization, if you’re not 100% sure of what assets you have to manage in the first place? This question inspired Lansweeper and still drives us today. We believe that answering it is crucial to tackle and simplify many of the challenges companies face every day. Centralized technology asset intelligence enables every stakeholder who needs insights into your company’s IT landscape to speak the same language. Connecting and centralizing asset data to collaborate across silos, locations, and departments is essential. Eliminate the blind spots from your environment and discover assets you didn't even know about. Lansweeper provides you the means to achieve complete visibility into your IT, centralized into one solution, helping you gain an in-depth understanding of your entire IT estate. Lansweeper creates a substantial reduction in the measure of time IT teams would ordinarily spend on routine, yet key assignments, such as network discovery, inventory, software distribution, licensing and updates. This task automation is critical for organizations with restricted staff and IT spending plans. Reveal needless expenses, support budgeting decisions, and manage your IT cost-effectively with Lansweeper The basic premise of good cybersecurity is that you can’t protect what you can’t see. So the critical first step when it comes to basic cyber hygiene is to maintain visibility of your IT environments and develop the relevant daily routines to inspect and verify.
Why Work With Us
We are on a mission. How about you? We don't over promise, We Deliver! We empower courageous and the adventurous. The eager to learn and the keen to grow. The inventive and the exceptional. The misfits and the perfect fits. Together, we're writing our visionary story of ambition, growth, and top-notch tech.
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Lansweeper Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
