Product Marketing Manager, Advertisers

Posted 6 Hours Ago
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Gurugram, Haryana, IND
Hybrid
Mid level
AdTech • Big Data • Digital Media • Marketing Tech
Taboola empowers businesses to grow through performance advertising technology that goes beyond search and social.
The Role
Develop go-to-market strategies, product positioning, advertiser narratives, sales enablement materials, and best-practice playbooks for ad-tech products. Partner with sales, product, marketing, and customers; gather market feedback; use AI tools to maintain documentation; analyze commercial opportunities and competitive positioning; and train sales teams on buyer personas and value propositions.
Summary Generated by Built In
Product Marketing Manager, Advertisers

Realize your potential by joining the leading performance-driven advertising company and a proud Great Place to Work® Certified employer in India.

As a Product Marketing Manager, Advertisers on the Product Marketing team in our Gurgaon Office, you'll play a vital role in bridging advertiser sales, product, marketing, and customers to turn innovative ad-tech products into high-impact solutions used by over a billion people.

Flexing fluidly across multiple product domains - from platform experience to supply to content review - you will champion commercial best practices and leverage cutting-edge AI tools to keep enablement materials current in a fast-moving market.

To thrive in this role, you'll need:
  • 3+ Years of hands-on experience in a PMM or adjacent role
  • B2B Product Narrative & Positioning: Proven track record in value proposition development, product storytelling, and strategic market positioning.
  • AI Fluency: Comfort leveraging AI tools to research, draft, and continuously maintain sales enablement collateral and internal knowledge bases.
  • Cross-Domain Adaptability: Demonstrated ability to move fluidly across multiple product domains and build strong trust with senior stakeholders across sales, product, and marketing.
  • Strong Presentation Skills: Ability to present complex concepts clearly and engage diverse audiences effectively, ensuring key messages resonate.
  • Commercial & Market Analytics: Strong qualitative and quantitative analytical skills to evaluate market opportunities, customer feedback, and competitive positioning.
Bonus points if you have:
  • Direct experience with performance ad platforms, DSP/SSP ecosystems, or programmatic advertising workflows.
  • Background in training sales channels and developing buyer persona playbooks.
How you'll make an impact:
  • Drive GTM strategies: Orchestrate go-to-market initiatives and product positioning that support customer acquisition and retention.
  • Flex across domains: Move fluidly across platform experience, supply, and content review domains as business priorities shift.

Maintain best practice playbooks: Own and maintain best-practice documentation across the advertiser portfolio so sales and account managers can easily act on them.

  • Harness AI automation: Utilize AI tools to keep sales enablement materials and internal documentation continuously up to date with minimal manual overhead.
  • Be the voice of the customer: Gather feedback directly from clients and Account Managers to help shape the strategic product roadmap.
  • Enable sales channels: Train and empower sales teams on buyer personas, product value propositions, and enablement collateral.
Why Taboola?

If you ask Taboolars what they love about working here, they'll tell you that they've been empowered to realize their full potential while growing and learning from and with smart and talented people. They'll also share more about:

  • Company Culture: Adam Singolda, Taboola Founder and CEO says, "You can copy anything from another business but you can't copy a company's culture."
  • Well-being: Enjoy medical benefits, a fully stocked kitchen, and location-specific perks (gym partnerships, parking)
  • Flexibility: We offer a hybrid work schedule with 3 days in-office with an option to come in more often if desired.
  • Work with some of the biggest names: Our publisher partners include Yahoo, Conde Nast, Fox Sports, NBCU, ESPN, CBS, and E! Online. Our advertiser clients include Wells Fargo, Honda, Pinterest, and Expedia.
Ready to realize your potential?

Taboola is an equal opportunity employer and we value diversity in all forms. We are committed to creating an inclusive environment for all employees and believe such an environment is critical for success. Employment is decided on the basis of qualifications, merit, and business need.

Learn more about #TaboolaLife on LinkedIn, Facebook, Instagram, X, YouTube, & the Taboola Life Blog.

About Taboola

Taboola empowers businesses to grow through performance advertising technology that goes beyond search and social and delivers measurable outcomes at scale.

Taboola works with thousands of businesses who advertise directly on Realize, Taboola's powerful ad platform, reaching approximately 600M daily active users across some of the best publishers in the world. Publishers like NBC News, Yahoo, and OEMs such as Samsung, Xiaomi and others use Taboola's technology to grow audience and revenue, enabling Realize to offer unique data, specialized algorithms, and unmatched scale.

#LI-KW
#LI-Hybrid

Skills Required

  • 3+ years of hands-on experience in product marketing or an adjacent role
  • Experience developing B2B product narratives, value propositions, product storytelling, and strategic market positioning
  • Comfort leveraging AI tools for research, drafting, and maintaining sales enablement materials and knowledge bases
  • Ability to work across multiple product domains and build trust with senior sales, product, and marketing stakeholders
  • Strong presentation skills and ability to communicate complex concepts clearly
  • Strong qualitative and quantitative analytical skills for market opportunities, customer feedback, and competitive positioning
  • Experience with performance advertising platforms, DSP/SSP ecosystems, or programmatic advertising workflows
  • Experience training sales channels and developing buyer persona playbooks

What the Team is Saying

Victor
Adam
Daniela
Gili
Sara
Imola
Andrew

Taboola Compensation & Benefits Highlights

  • Healthcare Strength Health coverage appears comprehensive, including medical, dental, and vision, with mental‑health/EAP resources and wellness programs noted in company materials and postings. Several sources also point to multiple U.S. plan options and affordable choices.
  • Parental & Family Support Parental leave is positioned as a standout, with primary caregivers receiving up to 26 weeks paid and a phased return at full pay, while secondary‑caregiver leave scales with tenure. Additional supports include adoption assistance, childcare benefits, and access to Care.com.
  • Retirement Support U.S. roles consistently reference a 401(k) plan with company matching, sometimes noting immediate vesting on listings. Retirement offerings are presented alongside broader total‑rewards elements like equity and bonuses.

Taboola Insights

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The Company
HQ: New York, NY
1,900 Employees
Year Founded: 2006

What We Do

Taboola empowers businesses to grow through performance advertising technology that goes beyond search and social and delivers measurable outcomes at scale. Taboola works with thousands of businesses who advertise directly on Realize, Taboola’s powerful ad platform, reaching approximately 600M daily active users across some of the best publishers in the world. Publishers like NBC News, Yahoo, and OEMs such as Samsung, Xiaomi and others use Taboola’s technology to grow audience and revenue, enabling Realize to offer unique data, specialized algorithms, and unmatched scale.

Why Work With Us

What sets Taboola apart? Our culture. We combine the massive data scale of a global ad-tech powerhouse with a culture anchored in empathy, non-linear growth, and trust-first flexibility. If you're looking to tackle complex AI challenges alongside brilliant, supportive peers—while being valued as a whole human being—your next chapter starts here.

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Taboola Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

Taboola offers flexibility and the ability to work remotely two days a week with three days in-office.

Typical time on-site: 3 days a week
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