This is a highly collaborative, execution-oriented role for someone comfortable shaping messaging while actively using AI tools to research, build, test, optimize, and scale marketing outputs.
Product Marketing & GTM
- Support product positioning, messaging, and go-to-market plans for Deal Central features and enhancements.
- Translate product capabilities into clear value propositions supported by proof points and metrics.
- Partner cross-functionally with product, operations, research, and sales teams to support GTM execution.
AI-Driven Campaign Development
- Partner with Marketing Operations to develop and activate targeted campaigns and client-facing content across presentations, websites, social, programmatic media, and case studies.
- Use generative and agentic AI to accelerate content creation, personalization, and iteration while maintaining brand standards.
- Develop and refine prompts to generate messaging variations, campaign concepts, and sales narratives by audience and stage.
Creative, Measurement & Optimization
- Collaborate with creative teams and agency partners to deliver assets aligned to brand voice and visual guidelines.
- Track and report campaign performance and use AI-assisted analysis to identify trends and optimization opportunities.
- Continuously test and refine messaging, creative, and channel strategies using data and insights.
Sales Enablement & Adoption
- Develop and maintain sales enablement materials to support understanding of Deal Central features, positioning, and differentiation.
- Use AI to create modular, reusable sales content (talk tracks, FAQs, objections).
- Partner with sales and enablement teams to ensure materials are accurate, trusted, and adopted.
Marketing Technology & AI Enablement
- Serve as a super-user for marketing platforms, supporting training, governance, and compliance.
- Evaluate and operationalize AI-powered marketing tools to improve workflow efficiency and speed to market.
- Establish best practices for AI usage, including prompting standards and quality checks.
Minimum Qualifications:
- Bachelor's degree in a related discipline and 2 years experience in a related field. The right candidate could also have a different combination, such as a master's degree and up to 2 years experience; or 6 years experience in a related field
- Experience supporting product launches or integrated marketing campaigns across multiple channels.
- Hands-on experience with marketing platforms (CMS, marketing automation, analytics, CRM, or sales enablement tools) such as Salesforce, Adobe InDesign, HubSpot, Marketo.
- Strong ability to analyze performance data and translate insights into action.
Required Skills in AI & Modern Marketing:
- Practical experience using generative (required) and agentic (preferred) AI for content creation, campaign ideation, or performance analysis.
- Experience developing and refining prompts to produce high-quality marketing outputs.
- Familiarity with responsible AI use within brand and compliance guidelines.
- Curiosity and willingness to experiment with new tools and workflows.
USD 74,000.00 - 111,000.00 per year
Compensation:
Compensation includes a base salary of $74,000.00 - $111,000.00. The base salary may vary within the anticipated base pay range based on factors such as the ultimate location of the position and the selected candidate's knowledge, skills, and abilities. Position may be eligible for additional compensation that may include an incentive program.
Benefits:
The Company offers eligible employees the flexibility to take as much vacation with pay as they deem consistent with their duties, the company's needs, and its obligations; seven paid holidays throughout the calendar year; and up to 160 hours of paid wellness annually for their own wellness or that of family members. Employees are also eligible for additional paid time off in the form of bereavement leave, time off to vote, jury duty leave, volunteer time off, military leave, and parental leave.
Applicants must currently be authorized to work in the United States for any employer without current or future sponsorship. No OPT, CPT, STEM/OPT or visa sponsorship now or in future.
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What We Do
For well over a century, Cox Enterprises has been shaping the future with daring ideas and values-driven thinking.
Since our founding in 1898, our relentless spirit of innovation has driven us to disrupt industries and enhance the quality of life in the communities we serve. Through our major divisions — Cox Communications, Cox Automotive and Cox Farms — our people have countless opportunities to grow and make an impact in the communications and automotive industries, as well as in new ventures in agriculture, cleantech, digital media and more.
As a privately-held, family-owned business, we know that people are our most valuable asset. We offer a supportive and inclusive environment with flexible career growth, amazing benefits and work-life balance at the forefront.
Our mission, our ways of working and our commitment to people are what make our workplace culture remarkably flexible and resilient. Join us to build a better future and make your mark.
Why Work With Us
At our core, Cox is a technology company that values human relationships. We know people feel most empowered when their work has meaning, when they feel respected and have opportunities to grow. “Career satisfaction” is not enough at Cox — we’re here to help you find balance, live well and achieve your career goals even as they change over time.
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Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Every person has different working styles and preferences — and we aim to empower teams to work where they are most comfortable. Some roles require in-person work, but for those that can be performed remotely, we offer flexibility.
