Product Manager-Marketing Measurement & Media Analytics

Innovate in Charlotte
Thank you for dedicating your time and talent to Lowe's. We want to give you more opportunities to learn and grow, so if you find a position you're interested in below, we encourage you to apply!
Your Impact
The Product Manager owns the vision and strategy, roadmap, and feature definition for individual products within a product group. Responsibilities include writing stories to define outcomes and product requirements as well as planning and managing product features through the product development process. This role manages the product backlog while prioritizing work and making product-related decisions based on the needs and expectations of customers and stakeholders. Finally, this role will focus on identifying key gaps in product features, capturing product requirements, and defining outcomes or objectives and key results (OKRs).
Key Responsibilities
Product Strategy & Roadmap

• Define and maintain the product vision, strategy, and roadmap for marketing measurement capabilities.
• Translate marketing business objectives into scalable product solutions and measurable outcomes.
• Prioritize opportunities based on business value, customer needs, technical feasibility, and organizational goals.
• Develop business cases and success metrics for new measurement capabilities and enhancements.
• Drive adoption and utilization of measurement products across Marketing teams.

Marketing Measurement Product Ownership

• Own products and capabilities supporting:
• Media measurement and performance analytics
• Marketing attribution and transaction attribution
• Incrementality testing frameworks
• Customer and audience measurement
• Marketing scorecards and KPI reporting
• Campaign performance measurement
• Marketing ROI and investment optimization
• Audience activation measurement
• Cross-channel performance analytics

Product Execution

• Create and manage product backlogs, requirements, user stories, and acceptance criteria.
• Partner with Engineering and Data teams to deliver scalable data products and measurement capabilities.
• Ensure product solutions are designed with data quality, governance, privacy, and scalability in mind.
• Lead product discovery activities to identify user needs and validate solutions.
• Coordinate cross-functional delivery efforts and proactively remove blockers.

Stakeholder Management

• Serve as the primary liaison between Marketing business teams and technology partners.
• Facilitate alignment across Marketing, Martech, Analytics, Engineering, Privacy, and Data Science teams.
• Drive prioritization discussions and manage competing stakeholder demands.
• Present product strategy, roadmap updates, and business outcomes to senior leadership.
• Translate technical concepts into business language and business requirements into actionable technical requirements.

Measurement & Analytics Enablement

• Partner with analytics and data science teams to establish measurement methodologies and standards.
• Support attribution, MMM, experimentation, and incrementality initiatives through product capabilities.
• Ensure marketing stakeholders have access to trusted and actionable performance insights.
• Drive consistency across marketing KPIs, scorecards, and reporting frameworks.

Minimum Qualifications

• Bachelor's degree in business, marketing, engineering, communications, or related field or equivalent years of experience in lieu of education requirement, if applicable
• 2 years of experience in two or more of the following: project management, product management, business analysis, program management, experimentation, or product marketing
• 1 year of experience in product and/or experience management..
• Experience owning product strategy, roadmap development, and delivery execution.
• Proven ability to manage products through the full product lifecycle.

Preferred Skills/Education

• Master's degree in business administration or similar advanced degree
• Product management experience, preferably within data, analytics, martech, adtech, or measurement domains
• Strong understanding of data products and analytical platforms.
• Understanding of Marketing ROI measurement
• Experience working directly with senior business stakeholders.

Benefits
• 401k with up to 4.25% match
• Discounted Employee Stock Purchase Plan (15% discount of strike price)
• Tuition-Free Education
• 10-week Maternity/Parental Leave
• 10% Associate Discount
For information about our benefit programs and eligibility, please visit https://talent.lowes.com/us/en/benefits .
About Lowe's
Lowe's Companies, Inc. (NYSE: LOW) is a FORTUNE® 100 home improvement company with total fiscal 2025 sales of more than $86 billion. Lowe's employs approximately 300,000 associates and operates over 1,750 home improvement stores, 540 branches and 120 distribution centers. Based in Mooresville, N.C., Lowe's supports the communities it serves through programs focused on creating safe, affordable housing, improving community spaces, helping to develop the next generation of skilled trade experts and providing disaster relief to communities in need. For more information, visit Lowes.com .
Lowe's is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.