We are looking for someone who wants to own something real. As Lansweeper's Paid Media Specialist, you will lead our global paid media strategy across every major channel, from search and programmatic to paid social and others. You will be the person who decides where we invest, how we measure it, and how we turn digital spend into predictable pipeline. This is a strategic individual contributor role with high visibility and genuine impact.
What You Will Own
You will have full ownership of our paid media function. That includes strategy, execution, measurement, and budget. Here is what that looks like in practice:• Build and own the global paid media strategy across search, display, programmatic, paid social, paid video, specific ABM, and software review platforms• Translate business and marketing goals into full-funnel paid programs that generate qualified pipeline• Define and manage global budget allocation, forecasting, and pacing across all channels• Create an experimentation roadmap: channel testing, A/B frameworks (VWO), and structured learning cycles• Help co-create performance measurement infrastructure: KPIs, dashboards, attribution models, and regular reporting• Work closely with content, product marketing, campaign, and PLG teams to produce high-impact creative and messaging• Manage relationships with agencies, platform partners, and external vendors• Provide regular strategic recommendations to marketing leadership on spend efficiency, performance trends, and pipeline impact
A note on complexity: Around 70% of paid leads currently convert via free trial CTAs. You will coordinate closely with our PLG team, who own the trial conversion strategy. You own the paid channel strategy and the pipeline it generates from non-trial CTAs. Tight alignment between these two functions is essential, and you will be the bridge.
What We Are Looking For
Experience and Skills • 6+ years in paid media, performance marketing, or digital strategy in a B2B environment, with SaaS experience strongly preferred• Bachelor's degree in Marketing, Digital Marketing, Communications, Business, or a related field.• Expert-level knowledge of SEA, paid social, programmatic buying, retargeting, and multi-channel orchestration• Strong analytical mindset: you know how to define KPIs, build attribution models, and turn data into decisions• Hands-on experience with Google Ads, Meta Blueprint, LinkedIn Marketing, and programmatic DSPs• A master when it comes to analytics tools such as Google Analytics and Looker Studio• Experience managing significant budgets and optimizing for CPL, ROI, and pipeline contribution• Working knowledge of Salesforce and Pardot or similar CRM and marketing automation tools• Experience working in a fast-scaling international marketing team
How You Think and Work • You think at a strategic level and can connect daily decisions to long-term outcomes• You communicate clearly with both peers and senior leadership, and you know how to influence without authority• You are organized, accountable, and calm under competing priorities• You are genuinely curious about data and never satisfied with "good enough" when there is a better answer• You challenge assumptions and bring a problem-solving mindset to everything you touch
What We Offer • Competitive salary aligned to market benchmarks• Benefits package adapted to your location• Real career growth and a genuine learning culture• Hybrid work model with minimum two days per week at a Lansweeper office• A collaborative, international team across Europe and North America
About Lansweeper
Lansweeper is the leader in AI Cyber Asset Intelligence. We give IT and Security teams a single, trusted, continuously updated view of every asset across their entire technology estate - hardware, software, cloud, OT, and IoT. Trusted by over 20,000 organizations worldwide - including Nestlé, Nvidia, and Fiskars - we help enterprises make faster decisions, reduce risk, and stay in control of environments that never stop changing.
The Team
You will join our Center of Excellence Marketing Team and report directly to the Global Growth Marketing Director. You will work closely with campaign owners, content, PLG, and product marketing to connect paid strategy to the full marketing ecosystem.
Ready to own it? Apply now or share this role with someone who should.
For US-only Applicants: Diversity Statement - Equal Employment Opportunity
It is Lansweeper's policy to provide equal employment opportunity to all applicants and employees. Lansweeper disapproves of, and will not tolerate, unlawful discrimination against any applicant or employee because of race, color, national origin or ancestry, gender (including pregnancy, childbirth, or related medical conditions), gender identity, age, religion, disability, family care status, veteran status, marital status, sexual orientation, or any other basis protected by local, state, or federal laws
Top Skills
What the Team is Saying
What We Do
Managing a technology estate has never been a bigger challenge. Hardware, software, and users can be anywhere at any time, making IT environments extremely dynamic and often complex. A seemingly simple question has become terribly difficult to answer: ‘Who is using what device?’ CIO's, CTO's, IT managers, ... have to make decisions that are often based on scattered, out of date, and incomplete data sources. How can you effectively manage the technology assets of an organization, if you’re not 100% sure of what assets you have to manage in the first place? This question inspired Lansweeper and still drives us today. We believe that answering it is crucial to tackle and simplify many of the challenges companies face every day. Centralized technology asset intelligence enables every stakeholder who needs insights into your company’s IT landscape to speak the same language. Connecting and centralizing asset data to collaborate across silos, locations, and departments is essential. Eliminate the blind spots from your environment and discover assets you didn't even know about. Lansweeper provides you the means to achieve complete visibility into your IT, centralized into one solution, helping you gain an in-depth understanding of your entire IT estate. Lansweeper creates a substantial reduction in the measure of time IT teams would ordinarily spend on routine, yet key assignments, such as network discovery, inventory, software distribution, licensing and updates. This task automation is critical for organizations with restricted staff and IT spending plans. Reveal needless expenses, support budgeting decisions, and manage your IT cost-effectively with Lansweeper The basic premise of good cybersecurity is that you can’t protect what you can’t see. So the critical first step when it comes to basic cyber hygiene is to maintain visibility of your IT environments and develop the relevant daily routines to inspect and verify.
Why Work With Us
We are on a mission. How about you? We don't over promise, We Deliver! We empower courageous and the adventurous. The eager to learn and the keen to grow. The inventive and the exceptional. The misfits and the perfect fits. Together, we're writing our visionary story of ambition, growth, and top-notch tech.
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Lansweeper Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
