As our Customer Marketing Manager, you will own and scale programs that turn customers into long-term partners and advocates - building structured expansion marketing, upsell & cross-sell campaigns, lifecycle journeys, and customer engagement programs that directly impact revenue.
In the near term, success means:
- Elevating our customer lifecycle marketing strategy
- Increasing expansion pipeline contribution
- Strengthening alignment between Marketing and Customer Success
- Driving measurable impact on NRR and retention
Challenge:
The main challenges you'll face are:
- Scaling and optimizing a structured customer lifecycle marketing engine across a global customer base
- Driving measurable expansion revenue and upsell impact in close partnership with Sales and Customer Success
- Aligning customer data, health signals, and intent data to build highly targeted, performance-driven expansion programs
Key Responsibilities:
- Own and scale the Customer Marketing function, driving lifecycle marketing programs that increase adoption, retention, and expansion revenue
- Partner with Customer Success Managers (CSMs) to develop marketing plays that accelerate time-to-value and strengthen customer engagement
- Build and execute upsell and cross-sell campaigns, leveraging Salesforce, Pardot, Gainsight, and N.Rich intent data to prioritize high-intent accounts
- Develop segmentation strategies by customer tier, lifecycle stage, product usage, and vertical to deliver personalized lifecycle communications
- Define and track customer marketing KPIs, including NRR contribution and expansion pipeline sourced; continuously optimize campaigns based on performance insights
Hard Skills:
- 5+ years of B2B marketing experience, including 2+ years in Customer Marketing, Lifecycle Marketing, or Customer Success Marketing (SaaS preferred)
- Proven track record building and executing expansion marketing, upsell, and cross-sell programs that drive revenue impact
- Hands-on experience with Salesforce, Pardot (Marketing Automation), Gainsight, and customer data platforms
- Strong analytical skills with experience building dashboards and tracking NRR, expansion pipeline, customer health, and engagement metrics
- Experience collaborating cross-functionally with Customer Success, Sales, RevOps, and Product Marketing
Soft Skills:
- Customer-first mindset with a passion for delivering exceptional customer experiences
- Strong project management skills with the ability to manage multiple stakeholders and programs simultaneously
- Clear communicator and trusted cross-functional partner
Our Offer:
- Benefits:
- Medical, dental, and vision insurance
- 401(k) with company match
- 29 days PTO (20 vacation days, 6 sick days, 3 personal days)
- 12 paid holidays
- Generous paid parental leave
- Learning & Development budget
- Global "Re:Connect" company event
- High-impact ownership of the Customer Marketing and Expansion strategy within a fast-growing global technology company
- Flexibility through a hybrid work model (minimum 2 days in Austin office)
- Opportunity to shape and scale Customer Lifecycle Marketing and NRR growth initiatives
About Lansweeper:
Lansweeper is the AI Cyber Asset Intelligence platform helping IT and Security teams gain full visibility, reduce cyber risk, and scale automation with confidence.
In today's complex IT, OT, cloud, and IoT environments, fragmented asset data slows decisions and increases risk. We transform raw asset data into a continuously validated, trusted source of truth - so teams can move faster and act with certainty.
With Lansweeper, organizations can:
See - Truly complete visibility across hybrid environments
Know - Enriched asset intelligence with lifecycle and risk context
Act - Automate workflows, coordinate remediation, and enforce policy at scale
From universal asset discovery to AI-powered intelligence, we provide the shared foundation modern IT Operations, Cybersecurity, and Digital Transformation teams rely on.
Our culture:
We're built on four core values:
One Team - United across boundaries
We Care - Customers and people at the center
We Grow - Learning, sharing, improving
We Deliver - Focusing on what truly matters
Equal Employment Opportunity Statement (US)
Lansweeper is an Equal Opportunity Employer. We are committed to creating an inclusive environment for all employees and applicants.
Lansweeper provides equal employment opportunities to all applicants and employees and prohibits discrimination and harassment of any type without regard to race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), gender identity or expression, sexual orientation, national origin, ancestry, age, disability, genetic information, veteran status, marital status, or any other characteristic protected by federal, state, or local laws.
Ready to join us?
Click Apply now or share this role with someone in your network.
#BI-Hybrid
Skills Required
- 5+ years of B2B marketing experience
- 2+ years in Customer Marketing, Lifecycle Marketing, or Customer Success Marketing
- Proven track record of building and executing expansion marketing programs
- Hands-on experience with Salesforce, Pardot, Gainsight
- Strong analytical skills with experience building dashboards
- Experience collaborating cross-functionally
What the Team is Saying
What We Do
Managing a technology estate has never been a bigger challenge. Hardware, software, and users can be anywhere at any time, making IT environments extremely dynamic and often complex. A seemingly simple question has become terribly difficult to answer: ‘Who is using what device?’ CIO's, CTO's, IT managers, ... have to make decisions that are often based on scattered, out of date, and incomplete data sources. How can you effectively manage the technology assets of an organization, if you’re not 100% sure of what assets you have to manage in the first place? This question inspired Lansweeper and still drives us today. We believe that answering it is crucial to tackle and simplify many of the challenges companies face every day. Centralized technology asset intelligence enables every stakeholder who needs insights into your company’s IT landscape to speak the same language. Connecting and centralizing asset data to collaborate across silos, locations, and departments is essential. Eliminate the blind spots from your environment and discover assets you didn't even know about. Lansweeper provides you the means to achieve complete visibility into your IT, centralized into one solution, helping you gain an in-depth understanding of your entire IT estate. Lansweeper creates a substantial reduction in the measure of time IT teams would ordinarily spend on routine, yet key assignments, such as network discovery, inventory, software distribution, licensing and updates. This task automation is critical for organizations with restricted staff and IT spending plans. Reveal needless expenses, support budgeting decisions, and manage your IT cost-effectively with Lansweeper The basic premise of good cybersecurity is that you can’t protect what you can’t see. So the critical first step when it comes to basic cyber hygiene is to maintain visibility of your IT environments and develop the relevant daily routines to inspect and verify.
Why Work With Us
We are on a mission. How about you? We don't over promise, We Deliver! We empower courageous and the adventurous. The eager to learn and the keen to grow. The inventive and the exceptional. The misfits and the perfect fits. Together, we're writing our visionary story of ambition, growth, and top-notch tech.
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Lansweeper Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
